《管理学专业英语教程(第四版上)》课件lesson6 Meeting the Challenge of Corporate Entrepreneurship.ppt
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1、LOGOMeeting the Challenge of Corporate Entrepreneurship管理学专业英语教程(第四版管理学专业英语教程(第四版上)上)Fudan UniversityLOGOFudan UniversityThe Business Challenge of The DayFudan University1.They must become Janus-like,looking in two directions at once,with one face focused on the old and the other seeking out the new
2、2.Corporate entrepreneurship is,however,a risky propositionTwo challenges to meetLOGOFudan UniversityThe Two-Cultures ProblemIts no secret that corporations are designed to ensure the success of their established businesses.But how about new businesses?New businesses are quite different,with culture
3、s all their own.LOGOFudan UniversityThree ChallengesChallenge1 emerging businesses usually lack hard data.Challenge2 new businesses require innovation,innovation requires fresh ideas,and fresh ideas require mavericks.Challenge3 the poor fit between new businesses and old systemsLOGOFudan UniversityW
4、hy Traditional Responses FailLOGOFudan UniversityDiffused Responsibility Fizzles outIn an organization where every executive shares responsibility for new-business creationthe CEO expects employees to be as committed to turning new ideas into new businesses as they are to expanding mature ones.The m
5、ain drawback of this approach is that its easy for traditional businesses to dominate new ones.LOGOFudan UniversityCentralization isolatesWhat did many companies do?How about the approaches?Is there any challenge?They decided that the wisest course was to completely separate new ventures from existi
6、ng divisions.They focus on nurturing new businesses in their formative stages The challenges come later,when its necessary to integrate fledgling businesses with the mainstream.LOGOFudan UniversityBalancing Acts either-or approaches to corporate entrepreneurship because they place the old and new cu
7、ltures in conflict with each otherWhat should companies avoid?strategy operations organizationBalancing acts in three areasLOGOFudan UniversityDevelop Strategy by Trial and Errorv New businesses operate in highly ambiguous environments.v uncertain environments VS ambiguous environments.v When taken
8、to extremes,however,this approach can be counterproductive.Managers must begin with hypotheses about what will work and what wont;They should search for ways of validating or invalidating their preconceptions,knowing that first-cut strategies will change over time.LOGOFudan UniversityOperate with So
9、mething Old,Something NewExisting companies will enjoy an advantage in new-business creation only if they build on their strengths;otherwise,they will be no better off than start-ups that must begin with a clean slate.In most cases,the best combination of the old and the new entails a blend of exper
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