《管理学基础英语教材》课件Chapter 13.pptx
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1、Fundamentals of ManagementEnglish Course forEnglish Course forFundamentals of ManagementChapter 13Business Ethics and Corporate Social Responsibility Fundamentals of ManagementEnglish Course forBrainstorming Walmart China has donated over RMB 140 million dedicated over 240,000 hours to charitable ac
2、tivities Thinking and Discussion Would Walmarts social responsibility activities affect its long-term economic performance?Should enterprises make great efforts to participate in social responsibility activities?Fundamentals of ManagementEnglish Course forEnglish Course forFundamentals of Management
3、Text ACorporate Social Responsibility Theories:Mapping the TerritoryFundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Political TheoriesIntegrative Theories Ethical TheoriesFundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumenta
4、l Theories CSR is seen only as a strategic tool to achieve economic objectives and wealth creation The only one responsibility of business towards society is the maximization of profits to the shareholders within the legal framework and the ethical custom of the country.Milton FriedmannFundamentals
5、of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Objectives Maximization of shareholder value Achieving competitive advantages Cause-related marketing Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Objectives Maximization
6、 of shareholder value As the supreme criterion to evaluate specific corporate social activity As the supreme reference for corporate decision-making Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Objectives Achieving competitive advantages Focused on ho
7、w to allocate resources to achieve long-term social objectives and create a competitive advantage Approaches:(a)social investments in competitive context(b)natural resource-based view and its dynamic capabilities(c)strategies for the bottom of the economic pyramid Fundamentals of ManagementEnglish C
8、ourse forFour Groups of CSR Theories Instrumental Theories Objectives Cause-related marketing The process of formulating and implementing marketing activitiesFundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Objectives Cause-related marketing The process o
9、f formulating and implementing marketing activities To enhance company revenues and sales or customer relationship by building the brand through the acquisition of,and association with the ethical dimension or social responsibility dimension Fundamentals of ManagementEnglish Course forFour Groups of
10、 CSR Theories Political Theories Focus on interactions and connections between business and society,and on the power and position of business an its inherent responsibility Include both political considerations and political analysis Two major approaches:Corporate Constitutionalism and Corporate Cit
11、izenshipFundamentals of ManagementEnglish Course forFour Groups of CSR Theories Political Theories Corporate Constitutionalism:business is a social institution and it must use power responsibly Two principals to manage social power:The social power equation:social responsibilities of businessmen ari
12、se from the amount of social power that they have The iron law of responsibility:the negative consequences of the absence of use of power Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Political Theories Corporate Citizenship:the firm as citizen Three views of corporate citi
13、zenship(1)a limited view(2)a view equivalent to CSR(3)an extended view of corporate citizenship Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Integrative Theories Argue that business depends on society for its existence,continuity and growth and integrates social demands Fo
14、cus on the detection and scanning of,and response to,the social demands that achieve social legitimacy,greater social acceptance and prestige.Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Integrative Theories Issues management The principle of public responsibility Stakehol
15、der management Corporate social performance Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Ethical Theories Focus on the ethical requirements that cement the relationship between business and society Are based on principles that express the right thing to do or the necessity
16、 to achieve a good society Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Ethical Theories Normative stakeholder theory Universal rights Sustainable development The common good approach Fundamentals of ManagementEnglish Course forConclusion Most of current CSR theories are f
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