统计分析图表课件.ppt

1、2022年11月26日星期六ppt统计分析图表统计分析图表TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measureppt统计分析图表2X2 TOWER*资料来源：Unit of measureppt统计分析图表PlacePriceProductPackagePositioning promotionProduct offering5Ps MARKETING*资料来源：Unit of measureppt统计分析图表StrategySkillsSystemsStaffShared valuesStructureS

2、tyle7S*资料来源：Unit of measureppt统计分析图表ARROW 3D*资料来源：Unit of measureppt统计分析图表CUBES1 3D*资料来源：Unit of measureppt统计分析图表CUBES2 3D*资料来源：Unit of measureppt统计分析图表*FootnoteSource:CUBES3 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextCUTOUT 3D*资料来源：Unit of measureppt统计分析图表New entrantSuppliersIndustrycompetitor

3、sBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measureppt统计分析图表TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR A 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR B 3D*资料来源：Unit of measure

4、ppt统计分析图表TextTextTextLINEAR C 3D*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR D 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR E 3D*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR G 3D*资料来源：Unit of measureppt统计分析图表TextTextLINEAR I 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR J 3

5、D*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR N 3D*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR P 3D*资料来源：Unit of measureppt统计分析图表TextTextLINEAR Q 3D*资料来源：Unit of measureppt统计分析图表TextTextLINEAR Q 3D*资料来源：Unit of measureppt统计分析图表PlanImplementSupportLINKS 3*资料来源：Unit of measureppt统计分析图表PERS

6、PECTIVE 3D*资料来源：Unit of measureppt统计分析图表TextTextTextPROPELLER 3D*资料来源：Unit of measureppt统计分析图表RINGS 3D*资料来源：Unit of measureppt统计分析图表TextTextSCALE*资料来源：Unit of measureppt统计分析图表TextTextSCALES*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextSIZES IN*资料来源：Unit of measureppt统计分析图表SPIRAL1 3D*资料来源：Uni

7、t of measureppt统计分析图表SpiralBrakesTube in tubeSPIRAL2 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextSPOTLIGHT*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measureppt统计分析图表Stars 3D*资料来源：Unit of measureppt统计分析图表TextTextWIRE CUBES*资料来源：Unit of measureppt统计分析图表TextTextTex

8、tTextTextTextTextARROWS*资料来源：Unit of measureppt统计分析图表TextLEVEL 1*资料来源：Unit of measureppt统计分析图表TextTextLEVEL 2*资料来源：Unit of measureppt统计分析图表TextTextTextLEVEL 3*资料来源：Unit of measureppt统计分析图表TextTextTextTextLEVEL 4*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextLEVEL 5*资料来源：Unit of measureppt统计分析图表Te

9、xtTextTextTextTextTextLEVEL 6*资料来源：Unit of measureppt统计分析图表TextHeaderHeaderTextFLOW 2*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderTextFLOW 2 TITLE*资料来源：Unit of measureppt统计分析图表TextHeaderHeaderTextHeaderTextFLOW 3*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源：U

10、nit of measureppt统计分析图表TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW 4 TITLE*资料来源：Unit of measureppt统计分析图表TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderTextHeade

11、rHeaderHeaderTextTextTextFLOW 5 TITLE*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6*资料来源：Unit of measureppt统计分析图表TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源：Unit of measureppt统计分析图表TextTextTextTextBLADES*资料来源：Uni

12、t of measureppt统计分析图表TextTextTextTextBOX*资料来源：Unit of measureppt统计分析图表TextTextTextTextBOX*资料来源：Unit of measureppt统计分析图表TextTextTextCYCLE 1*资料来源：Unit of measureppt统计分析图表TextTextCYCLE 2*资料来源：Unit of measureppt统计分析图表TextTextTextCYCLE 3*资料来源：Unit of measureppt统计分析图表TextTextTextTextCYCLE 4*资料来源：Unit of m

13、easureppt统计分析图表TextTextTextTextTextCYCLE 5*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextCYCLE 6*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextCYCLE 7*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextCYCLE 8*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextINCOMING*

14、资料来源：Unit of measureppt统计分析图表TextTextTextTextTextRIBBON*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextRING*资料来源：Unit of measureppt统计分析图表TextTextUPON 2*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextCONTINUOUS*资料来源：Unit of measureppt统计分析图表TextTextTextTextCUTOUT*资料来源：Unit of measurepp

15、t统计分析图表TextTextTextLINEAR A*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR B*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR C*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR D*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR E*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR F*资料来源：Unit of m

16、easureppt统计分析图表TextTextTextLINEAR G*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR H*资料来源：Unit of measureppt统计分析图表TextTextLINEAR I*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR J*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextLINEAR K*资料来源：Unit of measureppt统计分析图表TextTextTextTextLIN

17、EAR N*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR P*资料来源：Unit of measureppt统计分析图表TextTextLINEAR Q*资料来源：Unit of measureppt统计分析图表TextTextTextPROPELLER*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextSTEP 5*资料来源：Unit of measureppt统计分析图表TextTextTextText2 ON 1*资料来源：Unit of measureppt统计分析图表TextTextTe

18、xtTextTextTextAGAINST*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextAT WORK*资料来源：Unit of measureppt统计分析图表TextTextCOUPLED HORIZ*资料来源：Unit of measureppt统计分析图表TextTextCOUPLED VERT*资料来源：Unit of measureppt统计分析图表TextTextTextTextFOCUSED*资料来源：Unit of measureppt统计分析图表New entrantSuppliersIndustry competito

19、rsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measureppt统计分析图表TextTextTextPARALLEL*资料来源：Unit of measureppt统计分析图表TextTextTextTextSPLIT*资料来源：Unit of measureppt统计分析图表TextSURROUND*资料来源：Unit of measureppt统计分析图表TextTextTWISTED*资料来源：Unit of measureppt统计分析图表TextTextUP&AWAY*资料来源：Unit of measureppt统计分析图表Text

20、TextUP&DOWN*资料来源：Unit of measureppt统计分析图表CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measureppt统计分析图表SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanyi

21、ng baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The processe

22、s and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some co

23、mpaniesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measureppt统计分析图表The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organizat

24、ion chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members The processes and procedures th

25、rough which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStruc

26、tureSkillsStrategy2S-5S*资料来源：Unit of measureppt统计分析图表Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measureppt统计分析图表Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual a

27、ctivityEnabling devicesCHANGE BOARD*资料来源：Unit of measureppt统计分析图表 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(particularly middle management)haveskill to lead programimplementationChange in actual

28、behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action pl

29、ansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measureppt统计分析图表Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter s

30、killsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit

31、 of measureppt统计分析图表Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measureppt统计分析图表Restructuring framework 1 5 4 3 2 PENTAGON*资料来源：Unit of measureppt统计分析图表Benefit Price Competitive

32、disadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measureppt统计分析图表Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measu

33、reppt统计分析图表3.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measureppt统计分析图表Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orienta

34、ted planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measureppt统计分析图表Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productiv

35、ity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源：Unit of measureppt统计分析图表Maximizeshareholdervalu

36、eGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measureppt统计分析图表Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinanci

37、al ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit of measureppt统计分析图表HeaderTextGANTT1

38、0*资料来源：Unit of measureppt统计分析图表HeaderText#GANTT15*资料来源：Unit of measureppt统计分析图表TextTextTextTextLEFT TO RIGHT*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTOP DOWN*资料来源：Unit of measureppt统

39、计分析图表TextTextTextTextTextTextTextTextTextText2X2*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextText2X2 TOWER*资料来源：Unit of measur

40、eppt统计分析图表TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 EXTENDED*资料来源：Unit of measureppt统计分析图表TextTextDIFFRACTION*资料来源：Unit of measureppt统计分析图表TextTextTextFLOW D

41、OWN*资料来源：Unit of measureppt统计分析图表TextTextPASS THROUGH*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3AREA*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5BAR*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitl

42、eUnit of measureBAR 2*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeri

43、esSeriesBAR STACKED 100%*资料来源：Unit of measureppt统计分析图表TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5COLUMN*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3L

44、abel 4Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measureppt统计分析图表Label 1Label

45、2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%=000000000000000COLUMN STACKED 100%*资料来源：Unit of measureppt统计分析图表TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100%=000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMN*资料来源：Unit of measureppt统计分析图表TitleUnit of meas

46、ureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVE*资料来源：Unit of measureppt统计分析图表ARROWS*资料来源：Unit of measureppt统计分析图表This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without pr

47、ior written approval from McKinsey&Company.DISCLAIMERS CLIENT*资料来源：Unit of measureppt统计分析图表This report contains information that is confidential and proprietary to McKinsey&Company and is solely for the use of McKinsey&Company personnel.No part of it may be used,circulated,quoted,or reproduced for d

48、istribution outside McKinsey&Company.If you are not the intended recipient of this report,you are hereby notified that the use,circulation,quoting,or reproducing of this report is strictly prohibited and may be unlawful.DISCLAIMERS INTERNAL*资料来源：Unit of measureppt统计分析图表This report is solely for the

49、use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.DISC

50、LAIMERS PRESENTATION*资料来源：Unit of measureppt统计分析图表LegendLegendLegendLEGENDS*资料来源：Unit of measureppt统计分析图表McKINSEY LOGO*资料来源：Unit of measureppt统计分析图表MISC*资料来源：Unit of measureppt统计分析图表Very attractiveAverageVery unattractiveVery attractiveAverageVery unattractiveMOONS*资料来源：Unit of measureppt统计分析图表ILLUS