咨询报告在数字经济中竞争英文版课件.ppt
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1、November 17,1999Northwestern UniversityHigh Tech ClubCompeting in the Digital EconomyAgendan Introduction What is the Digital Economy?n Drivers of the Digital Economyn New Business Practices What Does it Take to Win?Time-Value Competition Content and containers Intelligent Markets-the Digital Value
2、Network Intelligent execution-competing on insight Intelligent organizations Introduction to the Digital EconomyDigitalEconomyThe last three decades have seen the emergence of a digital economy characterized by an increased emphasis on computing and communicationsThis increased use of computing and
3、communications(“digitization”)is changing the world of businessIndustrialEconomyPre-IndustrialEconomyPre-18501850-19601960-PresentThis period is comparable to previous economic upheavals and impacts all industriesNew economies emerge at the inflection point of previous economies and co-exist with th
4、eir predecessors170018001900Agricultural EconomyIndustrial EconomyDigital Economy2000World EconomyPresent DayInformation is becoming the key input,which is changing the way businesses operate and the nature of workRatio of Expenditures on Information to Production Technology198019751970196500.10.20.
5、30.40.50.60.70.80.91983806040201820 1840 1860 1880 1900 1920 1940 1960 1980 1995Notes:(1)Consists of service workers,including positions such as finance,marketing,etc.in industrial companies(2)Consists of physical workers in industrial firmsSources:“Information Technology and the Corporation of the
6、1990s”(1994),U.S.Bureau of Labor Statistics(1996)U.S.Employment By Occupation(Percent Of Total)IT$PT$Type Of Worker“Knowledge Workers”(1)“Touch Labor”(2)Agriculture Digitization allows work to occur any time,any place leading to a dramatic increase in global activity Drivers Reduced costs of communi
7、cation Immediate access to information Rapid diffusion of technology Increased access to new markets Increased number of competitorsSources:F.C.C.,U.S.Department of Treasury215560U.S.Direct Overseas Investment($Billion)835041980199319801993Foreign Direct Investment In The U.S.($Billion)2004121201371
8、31980199519851990Overseas Telephone Calls($Million)Information Technologys Share of the GDP continues to grow,fueling the Digital Economy4.24.54.96.16.48.20123456789197719801985199019931998%of GDPDrivers of the Digital EconomyAdvances in technology and improvements in information management are driv
9、ing digitizationMetcalfes Law of Network ValueGreater Storage CapabilitiesCheap,Deregulated Communications Internet Access Pervasive email usage Java and Jini Fixed and removable Hard drives CD-ROMs DVDs Telephones Satellites Faxes ModemsMoores Law of Microcomputing Microprocessors Personal computer
10、s Workstations“Smart”products(Embedded computing)Moores Law of MicrocomputingEvery 12-18 months,the processing power of microchips doubles197219761980198819921996200020042008103104105106107108109400480808086802868038680486PentiumPentium Pro80786Transistors per ChipDateMoores Law of MicrocomputingAnd
11、 with each successive generation,the price per MIPS plummets23050163.420501001502002501991199419951997$per MIPSMetcalfes Law of Network ValueThe value of the network grows exponentially as the number of members or nodes on the network growsNumber of MembersValue of NetworkExtranet/shared networkManu
12、facturersDistributorsSuppliersLogisticsGreater Storage CapabilityAs with the increasing processing power(Moores Law),storage density for all types of media is growing at a staggering rate allowing data,images,sound,and other mass content to be stored and accessed digitally0481216201H97 2H97 1H98 2H9
13、8 1Q99 2H99 1H00 2H000501001502002501995199619971998199920002001Desktop Hard Drive CapacityGigabytesMegabytesDesktop Memory CapacityCheaper,Deregulated TelecommunicationsTelecommunications was one of the last industries to fall to de-regulation globally still in process.Before de-regulation we had G
14、roves Law telecommunications bandwidth doubles every hundred years(somewhat in jest).Where de-regulated,price has plummeted,service and bandwidth have increasedBandwidth to the home is rising at a rate commensurate with Moores Law and the growth of storage mediumModem Speed/TypeTransfer Time9.6 Kbps
15、 modem2.3 hours14.4 Kbps modem1.5 hours28.8 Kbps modem46 minutes128 Kbps ISDN10 minutes1.54 Mbps T-1 connection52 seconds4 Mbps cable modem20 seconds8 Mbps ADSL technology10 seconds10 Mbps cable modem8 secondsSource:FCC,CS Docket No.96-496,1997;ADSL from Werbach 1997,p.75.Putting it all Togethern Wh
16、en taken together,the combined effects of increased computing power,network growth,storage capacity growth,and bandwidth growth provide entire new computing capabilities with each successive generation The idea of a real-time video phone relying on bandwidth,computing power,and storage was once scie
17、nce fiction and is quickly becoming a reality Distributing digital quality pre-recorded and live music and video,again relying on bandwidth,computing power,and storage,has become a reality only in the past yearn Forward thinking companies are employing these new technology capabilities to break the
18、rules,transforming existing industries,and creating entire new onesn This convergence of technology development and resultant new business practices are making traditional business models very unstable and forcing companies to cannibalize traditional markets,and adopt these new business practices if
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