墨菲物流学英文版第12版课件Murphy-CL12--01.pptx

1、Copyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedContemporary LogisticsTwelfth EditionChapter 1An Overview of LogisticsCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedLearning Objectives(1 of 2)1.1 T

2、o discuss the economic impacts of logistics1.2 To define what logistics is1.3 To analyze the increased importance of logistics1.4 To discuss the systems and total cost approaches to logisticsCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedLearning Objectives(2 of 2)1.5 To expose yo

3、u to logistical relationships within the firm1.6 To introduce you to marketing channels1.7 To provide a brief overview of activities in the logistics channel1.8 To familiarize you with logistics careersCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedEconomic Impacts of Logistics Ma

4、croeconomic impacts Economic utility Possession utility Form utility Place utility Time utilityCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedTable 1.1:The Cost of the Business Logistics System in Relation to a Countrys Gross Domestic Product(GDP)CountryLogistics as a Percentage o

5、f GDPUnited States8.5Brazil12.0South Africa12.8India13.0Peoples Republic of China18.0Vietnam25.0Indonesia27.0Sources:Various country reportsCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedLogistics:What It IsCouncil of Supply Chain Management Professionals(CSCMP)definition:“Logisti

6、cs management is that part of supply chain management that plans,implements,and controls the efficient,effective forward and reverse flow and storage of goods,services,and related information between the point of origin and the point of consumption in order to meet customers requirements.”11www.cscm

7、p.orgCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedThe Increased Importance of LogisticsA reduction in economic regulationChanges in consumer behaviorTechnological advancesAdvances in retailingGlobalization of tradeCopyright 2018,2015,2011 Pearson Education,Inc.All Rights Reserve

8、dThe Systems and Total Cost Approaches to Logistics(1 of 2)Systems approach Compatibility between a companys goals and objectives and major functional area goals and objectives Interdependence of functional areaso Stock-keeping units(SKUs)Interdependence of logistics activities or intra-functional l

9、ogisticsCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedFigure 1.1:Control Over the Flow of Inbound and Outbound MovementsCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedThe Systems and Total Cost Approaches to Logistics(2 of 2)Total cost approach Cost trade-offs:

10、changes to one activity cause some costs to increase and others to decrease Total logistics concept:integration of all activities into a unified whole that seeks to minimize distribution costs in a manner that supports an organizations strategic objectivesCopyright 2018,2015,2011 Pearson Education,I

11、nc.All Rights ReservedLogistical Relationships within the Firm(1 of 2)Finance Production MarketingCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedLogistical Relationships within the Firm(2 of 2)Marketing Place decisions Price decisionso Landed costs Product decisionso Stockoutso Su

12、stainable products Promotion decisionsCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedMarketing Channels(1 of 3)Marketing channels refer to“a set of institutions necessary to transfer the title to goods and to move goods from the point of production to the point of consumption and,

13、as such,which consists of all the institutions and all the marketing activities in the marketing process.”22American Marketing Association Dictionary,Copyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedMarketing Channels(2 of 3)Channel members Manufacturers Wholesalers RetailersCopyrig

14、ht 2018,2015,2011 Pearson Education,Inc.All Rights ReservedMarketing Channels(3 of 3)Ownership channel Covers movement of the title to the goods Negotiation channel Buy and sell agreements are reached Financing channel Payments for goods Promotions channel Promoting a new or existing product Logisti

15、cs channel Contributes the sorting function to the overall channel processCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedChannel Intermediaries/Facilitators Ownership channel Banks,finance companies Negotiation channel Brokers Financing channel Banks,insurance companies,finance co

16、mpanies Promotions channel Advertising agencies,public relations agencies Logistics channel Freight forwardersCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedActivities in the Logistical Channel Customer service Facility location decisions Inventory management Order management Proc

17、urement Transportation management Demand forecasting International logistics Materials handling Packaging Reverse logistics Warehousing managementCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedLogistics Careers(1 of 2)Entry-level position examples include:Logistics(supply chain)an

18、alyst Consultant Customer service manager Fulfillment supervisorCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedLogistics Careers(2 of 2)Second-level position examples include:International logistics manager Supply chain software manager Purchasing manager Transportation manager Wa

19、rehouse operations managerCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedKey Terms(1 of 2)3D printing Big-box retailer Co-branding Container Cost trade-offs Disintermediation Economic utility Form utility Humanitarian logistics Landed cost Logistics Marketing channels Mass logisti

20、cs Materials management Omnichannel retailingCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedKey Terms(2 of 2)Physical distribution Place utility Possession utility Postponement Sorting function Stock-keeping units(SKUs)Stockouts Sustainable products Systems approach Tailored logistics Time utility Total cost approachCopyright 2018,2015,2011 Pearson Education,Inc.All Rights ReservedCopyright