7tea Milk Tea Project 3rd TeamV10课件讲义整理.pptx

1、7tea Milk Tea Project7tea Milk Tea Project3 3rdrd Team TeamPrepared by：Danyang ZhangZF1908545 Xin HeZF1908509 Wenyu Liu ZF1908521 Zhaokun WangZF1908538 Xuan He ZF1908510Date：12-22-2019CONTENTIntroduction 01Product02Location Selection03Marketing04Conclusion05101Introduction 2What is 7Tea Milk Tea?7te

2、a founded 1 milk tea shop 5 foundersYear 20095,000 milk tea shops1,000 employees5 milk tea factoriesYear 2019Tea introduced to UKQing Dynasty01-Introduction 37tea milk tea,will always make you feel like seventeen!DeliciousFreshHealthyFashionNatural01-Introduction 47tea Milk Tea Unique advantagesProf

3、essional milk tea technologyDiversified productsRich production and marketing experience01-Introduction 5Member IntroductionName：Xuan HePosition：Chief Executive OfficerEducation:MBAProfessional experienceWith 15 years of experience in the beverage and food industry,founded and managed multiple compa

4、nies and successfully listed on the Shanghai Stock ExchangeName：Danyang ZhangPosition：Chief Production OfficerEducation:MBAProfessional experienceSelf-employed as a coffee shop for 3 years,familiar with catering,especially the beverage industry,with more than 3 years of experience in food factories.

5、Name：Xin HePosition：Chief Financial OfficerEducation:MBAProfessional experienceWorked at an accounting firm for 5 years，including financial audit and tax audit，do will in financial laws/processes and regulations and usually in charge of budgeting/planning/monitoring and risk control.Name：Wenyu LiuPo

6、sition：HREducation:MBAProfessional experienceFortune 100 HRFamous sports starName：Zhaokun WangPosition：Sales ManagerEducation:MBAProfessional experienceFive-year working experience in Starbucks and Haytea.Successfully helped these two drink companies to won more market share and customer loyalty,01-

7、Introduction 602Product77tea Milk TeaDo British know how to drink tea exactly?Only drink hot tea with sugar?Add lemon?With milk?7tea will open your eyes!The UK imagination for tea is TOO LIMITED.02-Product 8Freshness is vitalOnly 7days！02-Product 9Diversified productsChinese Traditional Milk TeaUK F

8、lavored Milk TeaFunctional Milk Tea02-Product 10Diversified packaging Glass bottles Plastic bottles Plastic barrels Plastic bags02-Product 117tea Milk Tea7tea=Seventeen!02-Product 1203Location Selection13Marketing AnalysisMarketingAudienceAdvantage03-Location Selection 14Target Audience050,000100,00

9、0150,000200,000250,000300,000350,000WiganTelfordNJ TrentonNY BinghamtonPopulationLocationComparisonMarketingAudienceAdvantage03-Location Selection 15Inherent AdvantageOn the road to a community of human fate“ONE BELT AND ONE ROAD”MarketingAudienceAdvantage03-Location Selection 16Excellent transport

10、networkEasy commuting distanceTransportationPrestigious and reasonably priced propertyLots of the events venueSpace（Cost-wise）Top ten academic achievementHighest level in healthcare and public servicesQuality of liveManufacturing and service industriesHigh-tech town03-Location Selection 17Milk TeaDe

11、nse populationA population of 30wA potential workforce of over 14wLocal MarketCommunicationComprehensive motorway networkHome Market40 minutes to airport and freeportInternational Market“7tea milk tea,will always make you feel like seventeen”SloganSales Location03-Location Selection 1804Marketing19M

12、arket PositioningChinese Traditional Milk TeaBritish Flav ored Milk teaFunctional Milk teaLabel:History smell Local residenceGlass bottlesLabel:Star ClassicCheaperPlastic bottlesLabel:Target at people at sports04-Marketing2004-MarketingInspirationTraditionalModernLogoAdvertising2105Conclusion22Produ

13、ct 7tea Milk Tea Traditional Chinese culture Freshness is vitalSite Selection Wigan Transportation Cost-wise Quality of liveMarketing Promotion Advertising Brand building Establish customer loyalty05-Conclusion23Thanks!Thanks!3 3rdrd Team TeamPrepared by：Danyang ZhangZF1908545 Xin HeZF1908509 Wenyu Liu ZF1908521 Zhaokun WangZF1908538 Xuan He ZF1908510Date：12-22-2019