商务英语写作学习培训课件.ppt
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1、Unit OneBusiness Letter ObjectivesUseful InformationWords,Phrases and Grammatical PointsChinese Version of the TextKey to the ExercisesObjectives To learn basic rules of writing business letters.To learn structure and styles of business letters.To practice writing business letters.Letterhead Date:_I
2、nsideAddress_Salutation:Body_ComplimentaryClose,SignatureForms of Business Letters Indented Form LetterheadDate:_InsideAddress_Salutation:_Body_ComplimentaryClose,SignatureForms of Business Letters Blocked Form Clarity Conciseness CourtesyRules to Be Observed in WritingClarity means One sentence for
3、 one meaning only.There must be logical relationship between relevant sentences.No reversion or repetition is allowed to appear.In a simple and direct way.Conciseness means All the words/sentences and paragraphs in a letter must be clear cut and straight forward.Three aspects should be paid attentio
4、n to:Using simple words instead of phrases or sentences.e.g.:“soon”instead of“in the near future”“Please”instead of“Will you be kind enough to.”“now”instead of“at the present moment”etc.Conciseness(1)Conciseness(2)Using simple sentences instead of complex ones.e.g.:“We are please to.”for“It gives us
5、 much pleasure to.”Avoiding repetition of words in a same sentence.e.g.:“Please quote your lowest price for your bestquality.”for“Please quote your best price for your best quality.”Conciseness(3)Being very polite,even in asking the addressee to pay back the debts or refusing his demands.Being promp
6、t in replying to the opposite partys letter.Courtesy means basic(to sth):forming a base or starting-pointe.g.These facts are basic to an understanding of the case.means:action by which a result is brought about e.g.This money wasnt earned by honest means.by all means:yes,of course;certainlye.g.Can I
7、 see it?By all means.by means of sth:by using sth;with the help of sthe.g.lift the load by means of a crane.by no means:not at alle.g.She is by no means poor;in fact,shes quite rich.Words,Phrases and Grammatical Points address sth(to sb/sth):write on(a letter,parcel,etc)the name and address of the p
8、erson,firm,etc that it is to be delivered toe.g.The card was wrongly addressed to us at our old home.address sb as sth:use(a particular name or title)in speaking or writing to sbe.g.Dont address me as Colonel;Im only a major.open(sth)with sth:start with sthe.g.He opened the conference with a speech.
9、call ones attention to sth:point sth out to sbe.g.She drew my attention to an error in the report.Words,Phrases and Grammatical Points make sure:do sth to ensure that sth happense.g.Make sure that the visit goes well.to the point:(in a way that is)relevant and appropriatee.g.His speech was short and
10、 to the point.available:(of things)that can be used or obtainede.g.Tickets are available at the box office.(of people)free to be seen,talked to,etce.g.Im available in the afternoon.reluctant(to do sth):unwilling and therefore slow to co-operate,agree,etce.g.She was reluctant to admit the truth.Words
11、,Phrases and Grammatical Points Chinese Version of the Text 介介 绍绍 信息交流是商业活动的基础,没有信息交流,商业活动将无从谈信息交流是商业活动的基础,没有信息交流,商业活动将无从谈起。而书信则是交流中最常见的方式,因此也是商业活动中极为重要起。而书信则是交流中最常见的方式,因此也是商业活动中极为重要的部分。通常,商业书信由七部分或八部分组成。的部分。通常,商业书信由七部分或八部分组成。信头或公司地址信头或公司地址 日期日期 封内地址封内地址 称呼称呼(称呼是一种礼貌性的问候。如果可能,称呼对方的姓名;如称呼是一种礼貌性的问候。如果
12、可能,称呼对方的姓名;如果不知道对方的姓名,则以果不知道对方的姓名,则以“尊敬的先生尊敬的先生/夫人夫人”开头。开头。)正文正文 结尾谦称结尾谦称 签名签名 附件附件(如果随信附有其他东西,注明如果随信附有其他东西,注明“内附内附”以引起对方的注意。以引起对方的注意。)写作规则写作规则 在写商业书信时,应注意以下规则:在写商业书信时,应注意以下规则:清楚清楚(确保能将自己的思想清晰地表达出来;不应确保能将自己的思想清晰地表达出来;不应存在模糊的、易引起误解的语句。存在模糊的、易引起误解的语句。)简洁简洁(一封好的商业书信应该是明确的、直截了当一封好的商业书信应该是明确的、直截了当的;内容简洁而
13、不失清楚。的;内容简洁而不失清楚。)婉转客气婉转客气(在信中表达出你的友情及诚挚之情。说在信中表达出你的友情及诚挚之情。说话的语气同样重要,要表现出你的说服力、自信及坚定话的语气同样重要,要表现出你的说服力、自信及坚定的态度。的态度。)Chinese Version of the Text Sample 1Chinese Version of the Text学院书店学院书店学院路学院路75号号印地安那州安德森市印地安那州安德森市 07713 2004年年11月月5日日敬启者:敬启者:我想定购我想定购150本本“Business for You and for Me”,本书作者是约翰,本书作者
14、是约翰史史密斯,每本书的批发价为密斯,每本书的批发价为1.50美元,共计美元,共计225美元。如果可能的话,我希美元。如果可能的话,我希望在十天之内就能收到。望在十天之内就能收到。请同时寄来贵方近期的书刊目录。请同时寄来贵方近期的书刊目录。市场经理市场经理John Newcomb谨启谨启Sample 2Chinese Version of the Text20042004年年1111月月9 9日日尊敬的纽克目先生:尊敬的纽克目先生:非常感谢您于非常感谢您于11月月5日的来信,要求定购日的来信,要求定购100100本由约翰本由约翰史密斯所史密斯所著的书著的书“Business for You a
15、nd for Me”。很遗憾该书现在缺货,但我们正加紧重印,预计在本月低就能有很遗憾该书现在缺货,但我们正加紧重印,预计在本月低就能有货。货。因贵方急需该书,我们现给您寄出因贵方急需该书,我们现给您寄出75本,余下的本,余下的25本将尽快寄出。本将尽快寄出。该书的批发价是每本该书的批发价是每本1.50元,共计元,共计150美元,收到订货后请将货款美元,收到订货后请将货款寄出。寄出。内附出版社的最新书刊目录。内附出版社的最新书刊目录。业务经理业务经理Mary Mcmahon谨启谨启Sample 3Chinese Version of the Text2003年年4月月25日日尊敬的温斯特先生:尊
16、敬的温斯特先生:现对您现对您4 4月月1515日要求我方结算三月份的账目的信进行回复。日要求我方结算三月份的账目的信进行回复。很抱歉没能及时结算,因为我们的会计师马德小姐的不幸去世,很抱歉没能及时结算,因为我们的会计师马德小姐的不幸去世,我们当时无法对任何账目进行结算。我们当时无法对任何账目进行结算。附一张附一张3,000,000美元的支票,给贵方造成不便,请再次接受我们美元的支票,给贵方造成不便,请再次接受我们的歉意。的歉意。谨上谨上Sample 4Chinese Version of the Text尊敬的道格拉斯先生:尊敬的道格拉斯先生:我曾于我曾于2月月26日写信要求贵方对日写信要求贵
17、方对500,000美元的账目进行结算,这美元的账目进行结算,这笔账目自一月份以来一直没有结算。因一直没有得到贵方的回音,笔账目自一月份以来一直没有结算。因一直没有得到贵方的回音,我们将不得不将此事交给律师处理。但我们并不愿这样做,因此我们将不得不将此事交给律师处理。但我们并不愿这样做,因此再给贵方七天的时间来处理此事。再给贵方七天的时间来处理此事。谨上谨上1 d 2 h 3 b 4 j 5 f 6 e 7 i 8 g 9 c 10 aKey to Exercises A body,where all the information are to be given,usually has fou
18、r part opening,middle,future plan and closing.Salutation is a polite greeting.It is usually followed by a colon(sometimes by a comma).If possible,try to address a person by name.If you dont know the persons name,you can open with Dear Sir/Madam.Complimentary close is a polite way to end a letter.Use
19、 Yours sincerely after Dear(name)and Yours faithfully after Dear Sir/Madam.When something is enclosed with a letter,attention should be called to it by writing Enclosure or Enc.The most effective letter should be easy to read and easy to understand.Key to Exercises We look forward to a fruitful busi
20、ness relationship with you in the future.We thank you/appreciate your interest in our products.We were glad/It was a pleasure to learn from your letter of March 2nd that you were interested in this matter.Enclosed is/We enclose/You will find enclosed one price list.Will you let us hear from you in t
21、his matter.Key to ExercisesA Would you please inform us what you wish us to do?Would you please reply without delay your wishes in this matter?Would you please inform us of the results?B I look forward to hearing from you soon.I look forward to(receiving)your favorable reply.I look forward to(receiv
22、ing)your orders.Key to Exercises 我们已收到贵方我们已收到贵方7 7月月6 6日的来信,感谢你们对我日的来信,感谢你们对我们新产品的关注。们新产品的关注。如能迅速回信将非常感谢。如能迅速回信将非常感谢。兹附上保书一份,如蒙填写完毕即寄回我们将兹附上保书一份,如蒙填写完毕即寄回我们将非常高兴。非常高兴。再一次对给贵方带来的麻烦表示歉意。再一次对给贵方带来的麻烦表示歉意。深信贵方将会调查此事,并将进一步的结果告深信贵方将会调查此事,并将进一步的结果告知我方。知我方。Key to Exercises We regret that we are unable to gi
23、ve you order at present/meet your requirements at present.We are pleased to inform you/regret to inform you that.We thank you for your attention to this matter/your cooperation.Our product sample will be sent to you by air parcel post/by express mail.We look forward to your comment/your early reply.
24、Key to ExercisesChina National Light Industrial Products Import&Export CorporationShanghai Branch128 Huchui RoadShanghai,ChinaMarch 8,2005H.G.Wilkinson Company,Limited245 Lombart StreetLagos,NigeriaDear Sir/Madam,We thank you for your letter of March 1 asking for the price list of our goods.The encl
25、osed booklet includes details of all our products and will enable you to make a selection.We look forward to receiving your order.Yours faithfully,Key to ExercisesUnit Two Establishing Business Relationships ObjectivesUseful InformationWords,Phrases and Grammatical PointsChinese Version of the TextK
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