公开课课件 牛津高中英语模块四第一单元M4U1Reading课件.pptx

1、ReadingM4U1ReadingWatch and thinkEnjoy a short videoEnjoy some picturesAn advertisement uses words and pictures to persuade people to buy a product or service,or believe in an idea.argumentative writing narrative writingexpository writingWriting styleexpository writingReading strategyExpository writ

2、ing(说明文)is meant to introduce you to basic information on a topic.It usually follows the same format（格式）:introduction of the subject,examples and facts that develop or support the idea,conclusion.What is an advertisement?(Para2)Advertisements (Para1)We must all use intelligence and not be a slave to

3、 them(Para5)Main ideasSkimmingDoes an advertisement tell people the complete truth?(Para3)Public service advertisements(Para4)Introduction of subjectSupporting detailsConclusion _ and _that develop or support the idea.IntroductionConclusion(para 2-4)(para 1)(para 5)Main ideasExamplesfacts_Fast readi

4、ng1.What do ads try to persuade people to do?2.What does PSA stand for?P2 A3.What do PSAs aim to do?To buy a product or service,or to believe in an idea.L6 Public service advertisement.L9They aim to teach us and help us lead better lives.L36Careful reading1.Where are ads most commonly found?2.What a

5、re the two main types of ads?Para 2Commercial ads and public service ads.L9Newspapers,magazines,theInternet,radio and television.L73 What is the difference between commercial advertisements and PSAs?Para 2A commercial advertisement is one which someone had paid for to promote a product or service,wh

6、ile a PSA is often placed for free,and is intended to educate people about issues which affect public welfare.L10-121.We can learn from the passage that _.Para 3A.All those who advertise lie in one way or anotherB.No advertisements lies at allC.Advertisements that do not lie may not tell the complet

7、e truthD.The methods used in advertisements tell the truth2.The sentences”you are proud of your cooking,so you shouldnt buy the very freshest food?”really intends to tell people that_.Para 3A.If you are a good cook,it is not necessary for you to buy the freshest foodB.The freshest food in our grocer

8、y has made you a good cookC.The best cooks make the freshest foodD.Since you are a good cook,you need to buy the freshest food in our groceryPara 33 Why are some of the ads clever according to the article?Because although the ads do not lie,they do not tell you the complete truth.1.PSAs and commerci

9、al ads use some of the same methods.3.An ad warning people against smokingis an example of a PSA.Para 4 True or False2.Commercial ads often give us valuable Information about how to live our lives.TFTPublic service ads Para 44 When did China begin a nationwide public service advertising campaign?In

10、1996.5 Why should we follow the advice in PSAs?Because they are meant to be helpful,and by following the advice in PSAs,we can often learn a lot.Conclusion:We must all use our intelligence and not be a slave to them.Para 5 Talk about your favorite advertisement.（its Features,types,design)Free talkTa

11、lk about your favorite advertisement.（its Features,types,design)For example:My favorite advertisement is It is easy and it makes you feel comfortable,it belongs to the PSAs.Its design is amazing,it makes good use of the natural style and.Free talk1.Read the passage again and remember some new words and phrases.2.Try to design your PSAs on staying health.HomeworkThank you