人教版高中英语课件 选修九 52《Unit 5 How advertising works》.ppt(课件中不含音视频素材)

1、Enjoy an ad.Skim the text and predict the content.Skim the text and predict the content.SkimmingSkimming Listen and pay attention to the following words.Who?Why?Where?How?Choose the correct answers.1.Who advertises?()A.business B.individuals C.organisations D.associations2.Why do they advertise?()A.

2、to inform the public B.to sell their goods C.to educate the bad guys D.to fool peopleA.B.C.DA.B3.Where do they advertise?()A.on buses B.on the radio C.on the Internet D.on billboards E.on our textbook F.on our clothes4.How do they make effective ads?()A.identify their target B.appeal to their target

3、C.use a cheap medium D.use visual mediumA.B.C.D.FA.BDivide the text into four parts.Part I.(para )Part II.(para )Part III.(para )Part IV.(para )What is an ad?How do advertisers make effective ads?How effective are ads?123-78-91.We are exposed to ads only in the public places.1.We are exposed to ads

4、only in the public places.2.Understanding how advertising works can help us 2.Understanding how advertising works can help us earn a lot of money.earn a lot of money.True or false.True or false.FF3.An advertisement is a message or announcement 3.An advertisement is a message or announcement that int

5、ends to inform or cheat people.that intends to inform or cheat people.4.Advertisers include business,individuals,4.Advertisers include business,individuals,organizations and associations.organizations and associations.TF5.Advertisers make ads effective by identifying the target only.6.Using a suitab

6、le media plays an important part in ads.FT7.An effective advertisement is likely to 7.An effective advertisement is likely to make people buy the products that they make people buy the products that they have no use for.have no use for.FComprehending1.Water A.What is the most common name for H2O?Wat

7、er.B.What is the purpose of this advertisement?Encourage people to use water wisely and to save it.A.What group of people is the advertisement made for?Young people who like sports and the latest fashions.2.Super ShoozeB.What message does the advertisement give?If you wear our shoes youll have an ex

8、citing life,and be popular.C.Do you think the message is true?No,because just wearing a certain brand of shoes wont make you excited,popular or have fun.A.Why are the first two lines written bigger than the rest?It can draw peoples attention.3.Refresh waterB.Does it mean the advertiser will lose mon

9、ey if you buy two bottles with two bottles free?No,they will make more money by selling more bottles.C.Why do advertisers often use the“Buy one get one free”message?People love a bargain and like buying the product if they think they are getting something for free.A.What does this advertisement enco

10、urage you to think?4.Environmentair think ofthe skyour environmenthowB.What do you think causes air pollution?air pollutionmodern machinestransportation vehicleshuman beingsC.How else can advertisers make people more aware of our environment?Tell people more and help them to be more aware of the imp

11、ortance of protecting our environment.5.“Speeding”and“How fast am I going”?A.What do both ads want people to do?They want people to stop speeding.B.Who are their target?Drivers.HomeworkHomework1.Underline some difficult points.2.Preview the passage on page 48.Enjoy more ads.Read again and 1.be expos

12、ed to 2.casual garments 3.turn into 4.inform 5.fit into 6.appeal to 7.It would be no use advertising.8.rely on 9.have no use for1.Complete the summary of the reading passage 1.Complete the summary of the reading passage using words from the text.using words from the text.educate;appeal;target;budget

13、;media;educate;appeal;target;budget;media;expense.expense.Answers:Answers:P45.Learning about languageP45.Learning about language2.Complete the sentences using words from the box in their proper 2.Complete the sentences using words from the box in their proper forms.forms.1)casual 2)basis 1)casual 2)

14、basis 3)attach 4)worthy 3)attach 4)worthy 5)association 6)corporation 5)association 6)corporation 7)refresh 8)conscience 7)refresh 8)conscience 9)garment 9)garment 10)inform 10)inform3.Complete the sentences with the correct 3.Complete the sentences with the correct preposition.preposition.1)We are

15、exposed _ hundreds of different 1)We are exposed _ hundreds of different advertisements every day.advertisements every day.2)She is a remarkable woman who is worthy _ 2)She is a remarkable woman who is worthy _ your admiration.your admiration.to toof of3)If you keep copying everything she does,3)If

16、you keep copying everything she does,youll turn _ her one day.youll turn _ her one day.4)The police appealed _ the public for any 4)The police appealed _ the public for any information about the Murder.information about the Murder.intointoto to5)You cannot rely _ him to arrive on time because 5)You

17、cannot rely _ him to arrive on time because he is always late for meetings.he is always late for meetings.6)Youll soon fit _ your new job and start 6)Youll soon fit _ your new job and start enjoying yourself.enjoying yourself.7)Please attach this label _ your suitcase.7)Please attach this label _ your suitcase.on onintointoto to