北师大课标版高中英语必修4Unit-11lesson3(共32张)课件.ppt--（课件中不含音视频）

1、UNIT 11 Lesson 3 The Advertising Game What if Mario has a Benz?Do you think it is a success?Why?ideadesigncreativitygamehumor Do you think ads actually work?Why?Vocabularyapproachboombudgetclassicconceptconsist ofcontempararycorporationneigbourhood suitable often+to Doctors are trying a new approach

2、 to cancer treatment.approachVocabularyapproachboombudgetclassicconceptconsist ofcontempararycorporationneigbourhood suitable Not in the progressive or passive form The audience were mainly consisted of teenagers.consist ofVocabularyapproachboombudgetclassicconceptconsist ofcontempararycorporationne

3、igbourhood suitable suitable suit suit the needs of suit yourselfMatch the headings Content Para.Public adsModern adsClassic adsTodays ads1&2354 1.What is the disadvantage of the simplest type of ads?A.It doesnt tell the name of the company.B.It doest tell the location of the company.C.Its not suita

4、ble when there is much competitionD.Its not creative.classic ads 2.Which is likely to be part of modern ads?A.words of experts.B.concept of happinessC.humorD.unusual ideas.3.What ideas do todays ads use to make you notice their product?A.unusual design.B.concept of freedom.C.humour and unusual ideas

5、.D.the highest standards of design.4.What makes public ads different from others?A.their aimB.their designC.their budgetD.their popularity 5.Which best sums up the main idea of the text?A.The disadvantages of ads B.Different sorts of adsC.The development of adsD.The effect of ads on our lifeC B C A

6、C 1.What is the disadvantage of the simplest type of ads?A.It doesnt tell the name of the company.B.It doest tell the location of the company.C.Its not suitable when there is much competitionD.Its not creative.classic ads 2.Which is likely to be part of modern ads?A.words of experts.B.concept of hap

7、pinessC.humorD.unusual ideas.3.What ideas do todays ads use to make you notice their product?A.unusual design.B.concept of freedom.C.humour and unusual ideas.D.the highest standards of design.4.What makes public ads different from others?A.their aimB.their designC.their budgetD.their popularity 5.wh

8、ich best sums up the main idea of the text?A.The disadvantages of ads B.Different sorts of adsC.The development of adsD.The effect of ads on our lifePara.1&2Para.1&2DefinitionThey tell us the _ of a company or a general _.DisadvantageIt doesnt _ the needs when _ with each other.SolutionsUsing pictur

9、es or the words of experts;_ of modern techniques of design.namelocationsuitcompetingapplicationPara.3&Para.4 What idea does the ad use to promote the product?How does the ad stand out in a world full of competition?Para.5 What is the aim of this kind of ad?How do you feel?Applaud common ones!SummaryClassic adsModern adsTodays adsPublic adsname and locationdesign and ideashumor and ideascontribute to societyDiscussion Do you think ads actually work?Why?The best advertisement is a good product.You buy because you need.Design an ad on“An Elegant,Graceful and Noble Campus”.Homework