战略分析工具+分析方法-bainmath课件.ppt
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1、Author:Collins QianReviewer:Brian Bilello bcBain MathMarch 1998Bain MathAgendaBasic mathFinancial mathStatistical mathBain MathAgendaBasic math ratioproportionpercentinflationforeign exchangegraphingFinancial mathStatistical mathBain MathRatioDefinition:Application:Note:The ratio of A to B is writte
2、n or A:BABA ratio can be used to calculate price per unit (),given the total revenue and total unitsPrice Unittotal revenue=Given:=Answer:Price Unit$9MM 1.5MMThe math for ratios is simple.Identifying a relevant unit can be challengingtotal units=price/unit=$9.0 MM1.5 MM$?$6.0Bain MathProportionDefin
3、ition:If the ratio of A to B is equal to the ratio of C to D,then A and B are proportional to C and D.Application:=It follows that A x D=B x CABCDRevenue=SG&A =Given:$135MM$83MM$270MM$?19961999Answer:$135MM$270MM$83MM$?135MM x?=83MM x 270MM83MMx270MM 135MM=The concept of proportion can be used to pr
4、oject SG&A costs in 1999,given revenue in 1996,SG&A costs in 1996,and revenue in 1999(assuming SG&A and revenue in 1999 are proportional to SG&A and revenue in 1996)?=$166MMBain MathPercentDefinition:A percentage(abbreviated“percent”)is a convenient way to express a ratio.Literally,percentage means“
5、per 100.”Application:In percentage terms,0.25=25 per 100 or 25%In her first year at Bain,an AC logged 7,000 frequent flier miles by flying to her client.In her second year,she logged 25,000 miles.What is the percentage increase in miles?Given:A percentage can be used to express the change in a numbe
6、r from one time period to the nextAnswer:-1=3.57-1=2.57=257%25,000 7,000%change=-1 new value-original value original valuenew valueoriginal valueThe ratio of 5 to 20 is or 0.25520Bain MathInflation-DefinitionsIf an item cost$1.00 in 1997 and cost$1.03 in 1998,inflation was 3%from 1997 to 1998.The it
7、em is not intrinsically more valuable in 1998-the dollar is less valuableWhen calculating the“real”growth of a dollar figure over time(e.g.,revenue growth,unit cost growth),it is necessary to subtract out the effects of inflation.Inflationary growth is not“real”growth because inflation does not crea
8、te intrinsic value.Definition:A price deflator is a measure of inflation over time.Related Terminology:1.Real(constant)dollars:2.Nominal(current)dollars:3.Price deflatorPrice deflator(current year)Price deflator(base year)Inflation between current year and base year=Dollar figure(current year)Dollar
9、 figure(base year)=Dollar figures for a number of years that are stated in a chosen“base”years dollar terms(i.e.,inflation has been taken out).Any year can be chosen as the base year,but all dollar figures must be stated in the same base yearDollar figures for a number of years that are stated in ea
10、ch individual years dollar terms(i.e.,inflation has not been taken out).Inflation is defined as the year-over-year decrease in the value of a unit of currency.Bain Math Inflation-U.S.Price DeflatorsYear1996=100*%ChangeYear1996=100*%Change197027.79 5.32 1996100.00 1.95 197129.23 5.18 1997101.97 1.97
11、197230.46 4.23 1998104.48 2.46 197332.18 5.64 1999107.10 2.51 197435.07 8.99 2000109.80 2.52 197538.36 9.37 2001112.51 2.47 197640.61 5.86 2002115.41 2.58 197743.23 6.45 2003118.58 2.75 197846.37 7.26 2004122.02 2.90 197950.35 8.58 2005125.65 2.97 198055.00 9.25 2006129.31 2.92 198160.18 9.41 200713
12、2.96 2.82 198263.97 6.30 2008136.57 2.71 198366.68 4.24 2009140.26 2.70 198469.21 3.79 2010144.06 2.71 198571.59 3.43 2011147.89 2.65 198673.46 2.62 2012151.90 2.72 198775.71 3.06 2013156.05 2.73 198878.48 3.65 2014160.29 2.72 198981.79 4.22 2015164.73 2.76 199085.34 4.34 2016169.25 2.75 199188.72 3
13、.97 2017173.83 2.71 199291.16 2.75 2018178.53 2.70 199393.54 2.62 2019183.33 2.69 199495.67 2.28 2020188.31 2.71 199598.08 2.51 A deflator table lists price deflators for a number of years.Bain MathInflation-Real vs.Nominal FiguresTo understand how a company has performed over time(e.g.,in terms of
14、revenue,costs,or profit),it is necessary to remove inflation,(i.e.use real figures).Since most companies use nominal figures in their annual reports,if you are showing the clients revenue over time,it is preferable to use nominal figures.For an experience curve,where you want to understand how price
15、 or cost has changed over time due to accumulated experience,you must use real figuresNote:When to use real vs.Nominal figures:Whether you should use real(constant)figures or nominal(current)figures depends on the situation and the clients preference.It is important to specify on slides and spreadsh
16、eets whether you are using real or nominal figures.If you are using real figures,you should also note what you have chosen as the base year.Bain MathInflation-Example(1)(1970-1992)Adjusting for inflation is critical for any analysis looking at prices over time.In nominal dollars,GEs washer prices ha
17、ve increased by an average of 4.5%since 1970.When you use nominal dollars,it is impossible to tell how much of the price increase was due to inflation.$2,00072Nominal dollars4.5%Price of a GE Washer19707173 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92$0$500$1,000$1,500CAGRBain MathInflat
18、ion-Example(2)Price of a GE Washer CAGR(1970-1992)(1.0%)4.5%197071 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92$0$500$1,000$1,500$2,000$2,500$3,000Nominal dollarsReal(1992)dollarsIf you use real dollars,you can see what has happened to inflation-adjusted prices.They have fallen an
19、average of 1.0%per year.Bain MathInflation-Exercise(1)Consider the following revenue stream in nominal dollars:Revenue($million)199020.5199125.3199227.4199331.2199436.8199545.5199651.0How do we calculate the revenue stream in real dollars?Bain MathInflation-Exercise(2)Answer:Step 1:Choose a base yea
20、r.For this example,we will use 1990Step 2:Find deflators for all years (from the deflator table):(1990)=85.34(1991)=88.72(1992)=91.16(1993)=93.54(1994)=95.67(1995)=98.08Step 3:Use the formula to calculate real dollars:Price deflator(current year)Dollar figure(current year)Price deflator(base year)Do
21、llar figure(base year)Step 4:Calculate the revenue stream in real(1990)dollars terms:1990:1991:1992:1993:=,X=20.585.34 85.341994:1995:1996:=20.5 X =,X=24.388.72 85.3425.3 X =,X=25.791.16 85.3427.4 X =,X=28.593.54 85.3431.2 X =,X=32.895.67 85.3436.8 X =,X=39.698.08 85.3445.5 X =,X=43.5100.00 85.3451.
22、0 XRevenue($Million)199020.5199124.3199225.7199328.5199432.8199539.6199643.5(1996)=100.00Bain MathForeign Exchange-DefinitionsInvestments employed in making payments between countries(e.g.,paper currency,notes,checks,bills of exchange,and electronic notifications of international debits and credits)
23、Price at which one countrys currency can be converted into anothersThe interest and inflation rates of a given currency determine the value of holding money in that currency relative to in other currencies.In efficient international markets,exchange rates will adjust to compensate for differences in
24、 interest and inflation rates between currenciesForeign Exchange:Exchange Rate:Bain MathForeign Exchange RatesThe Wall Street Journal Tuesday,November 25,1997Currency TradingMonday,November 24,1997Exchange RatesCountryArgentina(Peso)Britain(Pound)US$Equiv.11.00011.6910Currency per US$20.99990.5914Co
25、untryFrance(Franc)Germany(Mark)US$Equiv.0.17190.5752Currency per US$5.81851.7384CountrySingapore(dollar)US$Equiv.0.6289Currency per US$1.5900Financial publications,such as the Wall Street Journal,provide exchange rates.Bain MathForeign Exchange-ExercisesQuestion 1:Answer:Question 2:Answer:Question 3
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