牛津译林版高中英语必修四unit-1-advertising(welcome-to-the-unit)(共74张)课件.pptx-(课件无音视频)

1、 (Welcome to the unit)Welcome to the unitEnjoy some impressive advertisementsHow much do you know about advertisements?have spokesmen or spokeswomen spokesmanspokeswomanVisually attractive vl adv.视觉上;visually attractive funnyCan you imitate any of your familiaradvertisements?mtet vt.模仿，效仿模仿，效仿;vLead

2、-inLead-inWhats the video about?Its about a kind of soft drink called Coca Cola.Actually the video clip is an ad(advertisement).1.What is an advertisement?(definition)advertisementa good way to _a good way to _sell products or servicesmake people aware of social problems.2.Whats your opinion about a

3、dvertisements?Advertising plays an important role in our daily lives.Ads are everywhere.How many?Nowadays,we can find advertisements almost _ we go.whereverWe are _ used to ads _we often do not realise _ we see and hear in a day.sothathow manyin the streetWhere can you see advertisements?on the busa

4、t the bus station on the radioon TV in the newspaperin the magazineon the InternetOn billboardsBanners bn横幅广告牌Are all ads made for a profit?How many kinds of ads are there?Enjoy your music,Enjoy your Sony!A commercial adA commercial ad I(i)am a part of China!A public service adA public service adAft

5、er advertising,more wonderful 广告之后,更精彩Union is strength.what do you learn from the two short videos?What kind of ads do you like best?And why?Two main types of advertisementsPSAsCommercial adsu educate people about problems in society or about people who need helpuencourage peopleto buy a product or

6、 service PSAsuserve the publicumake moneyumake people believe they are telling the truth,sometimes by tricking us uthey are usually free and usually trueCommercial adsTry to divide them into two types.public serviceadscommercial ads Earth DaySay No to drugsOxlin AirlinesSoft Shine shampooThis poster

7、 is a _ad.It offers the airline _.It uses the slogan I love to fly with Oxlin Airlines”to _ people to take their flights.Poster 1commercialattractserviceThis poster is trying to show us that the birds have nowhere else to build their_ because all the trees have been_.It tells us that we should _ fro

8、m now on.Poster 2 nests protect the environment cut down Now the earth is in bad condition.Luckily，we human beings have realized the problem.On April 22nd，millions of people across the world do something good for the earth.The future of our planet depends on our efforts.What we should do is to make

9、every day Earth Day.Only by taking good care of it every day can we hope to live in harmony with nature.Earth Day April 22ndThe poster tells us that _ are harmfulto people.It is intended to _ us about health and problems in society and calls on us to value our lives and say _.Poster3 educateNo to dr

10、ugsdrugsThis poster is trying to make people _ their product.It tells people that if they use_,their hair will _.It is really an attractive ad.Poster 4buyshine for dayssoft shine shampooWhat kind of ads do you like best?And why?Which advertisements make you want to buy a product or service?Which adv

11、ertisements make you think about social problems?.What makes a good advertisement?Guess the slogan of the following ads.CompetitionObey your thirst 服从你的渴望。服从你的渴望。Sprite(雪碧）雪碧）Keep moving.Impossible is nothing.永不止步永不止步.没有不可能的事情没有不可能的事情.You are worth it.Anything is possible.你值得拥有你值得拥有.一切皆有可能一切皆有可能.One

12、 world,one dream.同一个世界，同一个梦想同一个世界，同一个梦想.Think different.非同凡想非同凡想.Guess what the ad wants to educate us about.CompetitionProtect the forest.Dont drink and drive.Dont smoke.Protect the environment.Protect water.A public service ad short,simple,impressive,creative,interesting,persuasive,clever,eye-catc

13、hing,attractive.What are the qualities of a good slogan?What makes a good slogan?Futher thinking Sometimes public service ads can be put together with commercial ads.A good advertisement not only helps to sell goods but also touches our hearts and let us think.Lets enjoy a short viedo.Practice Can y

14、ou come up with a slogan for your school,your class or your hometown?Liuyang fireworks,light up your sky!Our beautiful schoolOur beautiful schoolSuccess,we all create together!Ensure each child a chance to be succesful and perfect!Do our best,enjoy ourselves!Do our best,enjoy ourselves.Do our best,e

15、njoy ourselves.Lianshui riverProtect Lianshui River,protect ourselves!Discussionbecome rich.enjoy our lives better.become famous.get more information.get what we want.broaden our horizons.get informed of social issues.Adscanhelp usto cheat them of money.Give false or incorrect information.Mislead customers.Take too much time or space on TV or newspapers.But AdsAlso has disadvantages Collect some advertisements and try to talk about what products,services or ideas they sell.