微软分析研究院讲师培训课件.ppt

1、21 Secrets to Becoming A Good SpeakerKai-Fu LeeManaging DirectorMicrosoft Research,ChinaWe Present Every Day!Not just conference talks.Product group meetings BillG/TAB meetings Preamble to a demo Convince a product group to be interested Present patent to a lawyer Present a group result at offsite“E

2、levator”talksBut Im not good at it.Presentation skills can be acquired.Examples:Bill Gates Kai-Fu LeeWhat Youll Learn Today:Communication skills Preparing the Talk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker.What is Communication Skills?Verbal(words spoken)Vocal(tone,range

3、,appeal,credibility of voice)Visual(physical appearance,clothing,gestures,eye contact)7%38%55%CommunicationSkills“Without effective delivery,a speech of the highest mental capacity can be held in no esteem.With effective delivery,even one with moderate abilities maysurpass those of the highest talen

4、t.”-Cicero“The man who can think and does not knowhow to express what he thinksis at the level of him who cannot think.”-PericlesThe Importance of Communication SkillsCommunication Skills=Fake?Most important factor is PASSION!If youre passionate,your vocal&visual skills will come naturally.Passion c

5、ould come from subject,experience,or environment.“There is just one sure cure for bad speeches Get truly excited on the subject,and 99 percent of the faults of your speaking will disappear.”-Robert Montgomery But there are skills to be learned.Like reading,writing,typing.Must learn this,if you want

6、your work to be understood!Verbal Skills Be simple and clear!Dont ramble.Stop to think if you need to.Example one:Dan Quayle celebrates democracy:Example two:Dan Quayle trying to say“A mind is a terrible thing to waste”Verbal Skills Speaking is not like writing!Use simple words.Dont use complex sent

7、ences.Can you understand this:Dont use ambiguous words in speech.Vocal Skills Project&resonate your voice.No“UM”s and“ER”s.(Pause instead).Silence is a tool(To draw attention).Vocal Skills Play your voice with pitch and tempo.To amplify a point,slow down,speak loudly,exaggerate inotation,pause in th

8、e right places.“You are right.I am wrong”Stalin to Trotsky“Ask not what your country can do for you;ask what you can do for your country”-John F.Kennedy BAD EXAMPLE:“I welcome this kind of examination,because people have to know whether their president is a crook.Well,Im not a crook.”-Richard M.Nixo

9、n Dont use it everywhere!Vocal Skills:Same message;many ways to deiver John Kennedy:“You need to contribute to your country”“Ask not what your country can do for you;ask what you can do for your country”.Quayle vs.Benson Debate:Quayle:I have as much experience in the Congress as Jack Kennedy did whe

10、n he sought the presidency.Answer 1:“Jack Kennedy is better than you.”Answer 2:Senator,I served with Jack Kennedy.I knew Jack Kennedy.Jack Kennedy was a friend of mine.Senator,youre no Jack Kennedy.“Vocal Skills:Enthusiasm Passion&Enthusiasm!If youre not passionate,why should we care?Example:Martin

11、Luther King I have a dream.That one dayThis nation will rise upLive up to the true meaning to its creed:We hold these truths to be self-evidentThat all men are created equal.Visual Skills Visual Skills THE most important Appear trustworthy&respectful.US Election 1960 was won on visual skills.Compone

12、nts of Visual Skills Eyes Body Hands FaceVisual Skills Eyes Look forward at audience(trust)Dont shift eyeballs;dont look in corner.Dont look too much at computer screen or your notes.Look at peoples faces(not eyes)3-6 seconds per person.Shift randomly.Nod,smile,use facial expression.Visual Skills Bo

13、dy Stand up when talking.Walk around=informal.Dont:Rock,shake,lean too much.Visual Skills Hands Gesture complements talk.Should come naturally,without thinking.Make sure they match!Need to exaggerate a little Especially with large audience.Dont fidget or put in pocket.Videotape whole talk&watch.Visu

14、al Skills Face Show emotion!Most of the time:“I care a lot about this.”“I really believe in this.”“I love my work.”Sometimes(in response to questions).“This is the most outrageous thing Ive ever heard.”“I will have nothing to do with this.”What Youll Learn Today:Communication skills Preparing the Ta

15、lk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker.Preparing the Talk Always OVERPREPARE!Preparation includes:Researching the background.Organizing the talk.Writing the slides.Rehearsing the talk.Last minute things.Researching the Background When youre invited,find out:How lon

16、g is the talk?Whats the topic?(Say no if you dont care about the topic).Whos the audience.Once you say yes,you are COMMITTED to do a great job.Organizing the Talk Youre the salesman.First lesson for salesmen:“Tell them what youre going to say.Say it.Tell them what you said”Very similar to your paper

17、!The Central Message(it)People will not remember everything.Have ONE clear walk-away message.What do you want people to remember in 3 months?The answer to the question:“How was the talk?”Repeat it!The Opening Say something provoking!Give a(very short)outline/overview.The Substance Logical.Convincing

18、.Help them remember the message!Anticipate doubts&remove them.Smooth transitions Dont lose the audience OK to re-order the sub-topics.Keep repeating the message!The Ending End with a BANG!Repeat the message.Say thank you.Writing the Visuals(PowerPoint)Prepation(80%time)First prepare outline(recommen

19、d:Word).Then modify outline for:Logic onvincing,flow,transitions.Actual Slide Writing(20%time)Should come almost directly from the outline.Use of Visuals(PowerPoint)Visuals only support your talk.Spend more time on your talk!Simple and clear 1 idea;3 sub-concepts;=6 lines.Readable Big&color-coordina

20、ted.Dont read from the slides!What if Talk is Complex Dont lose people.Use grayed out outline.If idea is complex:Try really hard to avoid complex slides,but If you must use it,use layers(prevent read-ahead&lack of focus).Remember to change slides for printing.Example.If you must use complex layersa

21、good exampleContent ServerProxy ServerNoImageClients3.return content1.open connection&send requestContent re-authoringClient/UserprofilesAdaptationschemesNetworkmonitoringCaching&pre-fetchingmanagement2.retrieve content 2.retrieve content 3.retrieve network data,user/client profiles4.perform adaptat

22、ion5.return content1.open connection&send requestUse of Demos/Multimedia Keeps the talk interesting.Dont overdo it.Should be tied to content.Ordering:2,N,N-1,N-2,.3,1 Rehearsing Your Talk Record&listen to every talk at least twice!Record:Best:PowerPoint features.OK:Tape recorder.Must do sometime:Vid

23、eo Ask experienced speaker to critique.Improve:Style,logic,timing per slide.Get the Timing Right!Running out of time is a disaster.Write how much time should remain on each slide.After youre more experienced.No longer necessary to record.Every new talk still must be rehearsed.Bring notes if you aren

24、t confident.Just Before the Talk.Prepare something matching the occasion.Make sure youre not too tired:Get enough sleep the previous night.Drink 3 cups of coffee!What Youll Learn Today:Communication skills Preparing the Talk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker.Deli

25、vering the Talk Overcoming language barrier.Overcoming nervousness.Art of Good Opening&ending.Humor Audience participationOvercoming Language Barrier Perfect English not necessary.Know your limitations.Dont use fancy words,complex sentences.Dont take any chance of looking silly.OK to bring cheat not

26、es!Outline&Script Always make an outline.PowerPoint notes;Word Outline.Dont have to use it.It may be best to READ a speech.No excuse not to be fluent!(practice!)Dont stare at paper.(Memorize it if youre prefer).Overcoming Nervousness“Do the thing you fearand the death of fear is certain.”-Ralph Wald

27、o EmersonHiding Nervousness It is possible to hide nervousness!Dont let the shaking show!Make a fist;hold the lectern.Speak loudly.Take a deep breath.Look at a friendly face.Look above peoples heads.Art of Good Opening&Ending Opening Say something relevant to the occasion.Need to research background

28、 before the talk.Ending“If you remember only one thing from this talk,then you should remember XXX”.Humor Good humor:Respectful.Relevant(better yet:original).Short.Plan your jokes:Remember what worked.Use it again!Humor How to tell a joke?Set up(people should know a joke is coming up).Pause after cl

29、imax(punch line).Move on naturally if no reaction!Audience Participation Best way for people to remember!Ask audience a question Anticipate their answer(s)!Respond with something interesting AND relevant.Be Yourself Learn the skills;dont copy the styles.You must be yourself to be credible.Many style

30、s could be effective:Bill Gates Brilliant technologist Steve Ballmer Powerful salesman Steve Jobs Passionate evangelistWhat Youll Learn Today:Communication skills Preparing the Talk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker.Q&A Q&A is your chance to:Amplify your points.I

31、ncrease your credibility.Dealing with Questions Easy Questions Amplify your points!Hard Questions No need to answer directly.But dont hide!Narrow Questions Take offline.Q&A Giving A Good Answer Respect the listener Right body language Repeat the question Complete if people cannot hear.Paraphrase to

32、help amplify your point.If people are too shy,you start!Dont argue or dismiss a question.21 Secrets#1 Anybody can learn to give a good talk.21 Secrets#2 Dont give a talk unless youre passionate.21 Secrets#3 Use simple and clear words.21 Secrets#4 Play your voice to focus on key points.21 Secrets#5 S

33、ilence is a great tool.21 Secrets#6 Overprepare every talk.21 Secrets#7 Tell them what youre going to say.Say it.Tell them what you said.21 Secrets#8 Have ONE clear central message for:the question“How was the talk”21 Secrets#9 Open your talk with something thought-provoking21 Secrets#10 Slides shou

34、ld be simple&clear.21 Secrets#11 Dont read from your slides.21 Secrets#12 Order your demos.21 Secrets#13 Rehearse&listen to each talkat least twice!21 Secrets#14 Time your talk on every slide.21 Secrets#15 It may be OK to read from a script.21 Secrets#16 Stay awake!Drink 3 cups of coffee before your

35、 talk.21 Secrets#17 It is possible to hide nervousness.21 Secrets#18 Tailor your opening remarks to the occasion.21 Secrets#19“If you only remember one thing fromthis talk,you should remember XXX”21 Secrets#20 Humor&Interactivity must berelevant and well-planned.21 Secrets#21 Q&A can help you more than the audience.Conclusion Giving a talk is easy It just takes:A little passionA lot of practice!