BEC商务英语高级写作-建议Proposal课件.ppt

1、BEC HIGHER Proposal WritingWhat is a proposal?na persuasive offer to solve problems,provide service,or sell products nsolicited proposal(Request for Proposal,i.e.RFP)vs.unsolicited(voluntary)proposal nLetter;memo;document Structure1.Introduction2.Background 3.Proposal/Recommendations4.ConclusionStru

2、cture1.Introduction In this part,you should state briefly and clearly the purpose of this proposal.e.g.nThis proposal sets out to describe and analyze the possible use of technology in the Marketing Department.nThe purpose of this proposal is to analyze the travel and entertainment budget,and sugges

3、t ways to tighten managements control over travel and entertainment expenses.2.Background In this part,you should state clearly and directly what problem exists.e.g.nIn the past several months,a number of organizational problems had surfaced.nBy the end of July 2003,510 sets of imported Sunflower el

4、evators had been sold in China.3.Proposal/Recommendations In this part,you should suggest a practical solution in detail and tell the benefit it can bring.e.g.1)Proposal：To help our company to get through the current energy crisis and to reduce the cost of electricity,the following conservation meas

5、ures are effective:1)2)3)2)Benefit：There is no denying that these improvements will bring vast profits to the company.Our employees will be able to work faster,more effectively and make greater use of technological innovations.Moreover,our company will be more likely to easily overcome fierce compet

6、ition in the market.4.Conclusion In this part,you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.e.g.nTo sum up,it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits.Our pos

7、ition in the market will be strengthened.nI am confident that these measures will reduce our cost of electricity significantly.I will appreciate your efforts to accept them.Useful ExpressionsIntroductionnThe proposal aims/sets out tonThe aim/purpose of this proposal is to recommendnThe purpose/objec

8、tive/aim of this proposal is to n to deal with problems of n to explore problems/some negative aspects n (influence)of.n to focus on the issuen to investigate/to look at/to present information on n to recommend/to studynThis proposal recommends a solution and provides budget and time schedule figure

9、s.nMy proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.Background n引言引言nIt has been noted that our company has experienced a sudden increase in customer orders nIt is evident/clear that n回

10、顾回顾nSurveys were conducted among,and we findnQuestionnaires were distributed to,and results show that 存在问题存在问题nThere is another problem which has to be solved.nIn the past several months,a number of organizational problems had surfaced.nThe major problems which exist in our company can be summarized

11、 as follows:.nA number of employees clearly suffer from demotivation as a result of dissatisfaction in one or more areas of their work.The key findings are outlined below:.n调查结果调查结果nThe investigation has revealed that n调查表明调查表明nOur findings suggest that it might be advisable tonAs is evidenced by th

12、e statements of all our employees,a brand-new payment system should be launched.nIt is noted that 85%of respondents are of the opinion that there is an urgent need to improve the quality of the companys products.nWe are currently dedicated to the research and development of new medicines for a wide

13、variety of conditions and diseases.During this process,we learn n计划计划nThe project,which is being undertaken by is to be completed bynIf,I am confident that we canRecommendations nIt is proposed/suggested/recommended thatnWe strongly propose that nIt is essential to/that nIt would be advisable to nWe

14、 strongly recommend that the companynThe following recommendations are offered:nWe also suggest that be If this is not possible,we recommend that nOne possible solution to the problem of is to search fornIf we were to do this,we might reduce the threat of loss of good managerial-level staff.nPlease

15、take a fresh look at the matter of nA consideration of my proposal on market strategy would be highly appreciated.nI am sincere and eager to suggest that fire extinguishers be installed in our new branch factories.nIt is essential to energize every employee to make the most of their talents,and trai

16、ning is the vital step.nPlease consider the following aspects when deciding:ConclusionnIt is clear thatnIt seems obvious thatnThe following conclusions are based on the results of the investigation:nTo sum up,it seems obviousnThe above mentioned points are my recommendations.nIll sum up by sayingnI

17、am positive thatnIn view of the above,we findnWell conclude by sayingWriting Steps1.Before writing 首先应认真读题，弄清题目的具体要求，明确写作目的和写作者的身份。nthe purpose(e.g.to persuade,to explain,to apologize,or to notify?)n the reader (what does he or she want to know?)n What do you want the reader to do?2.Outlinen 信息分类信息分

18、类 时间顺序 最不重要到最重要 最重要到最不重要 空间顺序 简单到复杂n比较和对比比较和对比 用熟悉的观点去联系不熟悉的信息 把自己的产品同竞争对手的产品进行比较或对比 用什么顺序来陈述优势和劣势n因果关系因果关系n问题和解决问题和解决 作决定前需要什么事实、推导和结论？用什么样的数据或例子能找到解决问题的方法？2.Outline 1)确定文章中心内容(题目中已有明确提示)2)写出每段的中心词或起始句 3)斟酌全文的开篇和结尾的用词和句式,以 使开头部分重点突出,吸引人;结尾部分具 有说服力。3.While Writing1.段落段落 每个段落只讨论一个主题 有主题句反映主题 其余支撑句子均支

19、持或描写主题句 用过渡词连接2.格式格式;语气语气3.句子句子 平行结构很有力 e.g.The bank offers savings,checking,lending,and trust services.合并句子合并前合并前：The process consists of deciding what levels of importance each of them have.Then you organize your tasks around achieving them.合并后：合并后：The process consists of deciding the levels of im

20、portance of each and organizing the tasks.长短句搭配，简单句和复合句并用 平均句长15-18词，一句中标点不超过4个改写前：改写前：Regardless of their seniority,all employees who hope to be promoted will continue their education either by enrolling in the special course to be offered by the ABC Company,scheduled to be given on the next eight

21、Saturdays beginning on January 24,or by taking approved correspondence course selected from a list available in the Staff Development Office.改写后：改写后：Regardless of their seniority,all employees who hope to be promoted will continue their education in one or two days.First,they may enroll in the speci

22、al course to be offered by the ABC Company,scheduled to be given on the next eight Saturdays beginning on January 24.Second,they may take approved correspondence course selected from a list available in the Staff Development Office.句首句尾内容句首句尾内容应得到突出修改前：修改前：In the near future,sales will be hiring two

23、 new account managers as we work on improving our customer service.修改后：修改后：Two new account managers,who will be hired by sales in the near future,will help us improve customer service.4.检查(Review)1)是否包含所有要点 2)主次关系和逻辑关系是否合理 3)语法、拼写等是否正确Model Practice 1nYour company has decided to conduct an investiga

24、tion into the possibility of increasing the number of ways in which technology is used throughout the organization.You have been asked to write a proposal concerning the use of technology in your department for the Managing Director.n Write your proposal,including the following:n a brief outline of

25、the current uses of technology in your departmentn a description of what technological improvements could be maden an explanation of the benefits these changes might bringn recommendations for the kind of training that would be necessary.nWrite 200-250 words on the separate answer paper provided.nPu

26、rposenAs requested,the purpose of this proposal is to describe and analyze the possible use of technology in the Marketing Department.nCurrent use of technologynUp to now the members of our department have taken advantage of technological equipment,puters,in order to launch our products most success

27、fully.Not only have we arranged promotional and advertising campaigns but we have also conducted market research via the Internet so as to meet our consumers growing demands.nTechnological ImprovementsnIn our work we have used computer software and hardware which has already become obsolete and urge

28、ntly needs modernization.Therefore,the purchase of up-to-date programs and equipment is of prime.nBenefitsnThere is no denying that these improvements will bring vast profits to the company.Our team will be able to work faster,more effectively and make greater use of technological innovations.Moreov

29、er,our company will be more likely to easily overcome fierce competition in the market.nTrainingnIt seems obvious that our staff do not possess the knowledge of how to use new software.Thus,training on the use of modern programs would be recommended as necessary.nConclusionnTo sum up,the introductio

30、n of new technology into the Marketing Department will enable the company to gain huge profits.Our position in the market will be strengthened.Model Practice 2nYou are the chairman of the staff union in your company.To inspire and reward all the employees for the contributions they have made,you con

31、sider offering your proposal of a gym room for the welfare of all the employees.nWrite a proposal to the General Manager:n showing your appreciation to the employees performancen explaining the necessity of having a gym roomn suggesting the strengths and benefits of having a gym room.n Write 200-250

32、 words on the separate answer paper provided.nIntroduction:The purpose of the proposal is to appeal to the company to provide the staff a gym room.With strong,dedicated teams and talented staff,our companys profits have remarkably increased in recent years.So first of all I would like to show my hea

33、rty appreciation to what they have achieved and I suppose their marvelous performance and faithful devotion to work should be lauded and rewarded accordingly.Background:nAs you know,our company mainly employs sedentary workers:analysts,programmers,managers,operators,and technicians.Long-time work an

34、d crowded schedules take up most of their time and thus prevent our employees from doing enough exercises.Exercises make healthy body,and healthy body guarantees wonderful performance in their work.On the contrary,poor health will be a distraction and have our employees frequently be absent from the

35、ir positions.In addition,current health insurance policies focus on curing illnesses rather than preventing them.Hence,it is quite advisable and necessary for our company to provide our staff a gym room.nBenefits:An energetic and vigorous employee is likely to tap his potential into full play,and co

36、ncentrate on his work whole-heartedly.Exercises produce healthier employees,and healthy employees are more productive.nConclusion:To sum up,it seems obvious that a gym room can provide a facility contributing to the physical fitness of all our employees,and employees fitness is an essential to gaini

37、ng profits.Model Practice 3nThe company you work for is growing rapidly,so in this case you have recruited several sales representatives,and all of them are quite experienced and responsible.However,a recent survey shows some of them are still not familiar with their new working environment and are

38、not used to the new system.In order to help them adapt to the new environment timely.You schedule a proposal for a training session.Write a proposal to the Sales Manager:npointing out the present problems with the newly recruited sales representativesnsuggesting a training sessionnwhat they are goin

39、g to be taught in the training sessionnthe benefits brought by the training sessionnWrite 200-250 words on the separate answer paper provided.n Proposal for a Training SessionnIntroduction:nThe aim of this proposal is to recommend a training session called“To Be Familiar with Your Post”for the sales

40、 representatives of the Sales Department.nBackground:nWe have recruited several sales representatives recently.In spite of their former sales experience,they are not familiar with their new working environment and need quite a period to adapt to everything.Such a training session seems to be necessa

41、ry and urgent.nContents and Benefits:nThere are many items relevant to the one-day training session for the sales representatives,which are designed to nhighlight work efficiency in the company.nSome brief information of the company should be given,such as the companys history,its organizational str

42、uctures and financial structure.These could probably develop their loyalty and affection to the company.nThey must be informed of the companys main products,its annual sales volume,and the sales target this year.Clear recognition of this can help them adjust their personal goals and it will be serve

43、d as great motivation.nThen,the course can focus on our customers.High value should be put on the types and characteristics of the target customers.Their needs are also expected to be transmitted to the sales representatives,which will help them to be more responsive and adaptive when selling products.They should be given a brief introduction to the people whom they are nworking together with since co-ordination and teamwork can greatly contribute to the company.nConclusion:nWe strongly recommend that training be arranged as soon as possible.祝您成功！