实用商务英语写作课件-Unit-10Business-Proposal.ppt

1、 Unit 10 Business ProposalTasks1.Introduction2.Categorization3.Layout4.Samples4.Exercises5.Case studyIntroduction nIt is a formal written business document which puts forward a plan or suggestion for consideration or discussions by others.nIt is submitted formally to an official person or group,aime

2、d at persuading the reader/readers to improve the current conditions,approve of a project,support a plan or solve a problem.nA business proposal is generally featured by conciseness and flexibility CategorizationnSolicited proposal:It is submitted to echo requests for such proposals.nUnsolicited pro

3、posal:It is submitted to an enterprise or organization to solve a problem or launch a new project.LayoutnPrefatory partnText of proposalnAppendixPrefatory partlTitle page a.It is composed of title of the proposal,the addressers name and organization,the addressees name and organization,RFP number,an

4、d the date of submission.b.It is a long phrase with more than 10 words and may be put in inverted pyramid order.lCopy of RFP It is included in a formal solicited proposal.lLetter of transmittal a.It is a letter addressed to a person in charge of or having the decisive power on the launching of a pro

5、ject or solving of a problem.b.It tells the addressee where the author learns about the problem.c.In a solicited proposal this letter also offers a confirmation of the related RFP.lAbstract or executive summary It gives the addressee a brief picture of the proposal by highlighting the key points.lTa

6、ble of contents It contains all the items and their page number.lList of figuresa.It includes the figure or table title and page number;b.It is commonly put before the main body of the proposal.Prefatory partText of proposalnProblem and purpose It briefly offers the problem or the purpose of the pro

7、ject.nExecution plan 1)It is the core of the proposal which attract the most attention of the readers.The writer needs to describe his plan for the execution of the proposed project or the solving of the problem.2)The following should be explained:a.Objectives;b.Approaches;c.Staffing;d.Organizationa

8、l information;e.Evaluation.Text of proposalnBudget A detailed list of possible costs must be presented.nSuggestion and conclusion a.summarize the main ideas of the proposal;b.use some words to strengthen the proposal;c.give some suggestion for the further development of the project;d.express the nee

9、d of obtaining support from the readers.Appendix nAppendix covers some ancillary materials in connection with the proposal.nAn appendix usually includes:ndocuments in evidence of the qualifications of the person in charge of the project,ntechnical data or graphic,or professional papers cited in the

10、body part of the proposal,nother necessary documents.Sample A solicited proposal Proposal:Accounting System Implementation To:ABC Accounting Company From:Butler Garden Neighborhood Group June 8,2014 Dear sirs,As a long-time admirer of the outstanding work that your organization has done in the commu

11、nity,I particularly enjoyed having the opportunity to see how you function from the inside.As you indicated during our meeting,our neighborhood group has grown to a point where it needs to dramatically enhance its accounting function so that it can continue to serve effectively.Letter of transmittal

12、 Date Title Addresser and addressee This correspondence outlines the complete scope of work you requested,including objectives,procedures,identification of responsibilities,and estimated fees.OBJECTIVE Implement the Model 60 accounting system on the network.Install the Model 60 software,including im

13、plementation and setup,training,conversion assistance,and post-conversion support of the library master,general ledger,accounts payable,and import master modules.SCOPE OF SERVICES1.Procedures2.Training and Testing3.Conversion and Post-Conversion SupportText of proposalSample A solicited proposalYOUR

14、 RESPONSIBILITIESThis project demands significant involvement by your accounting personnel.Ultimate success is highly dependent on their effort.To help achieve a smooth and successful implementation,it will be your responsibility to perform the following:1.Assemble an up-to-date trial balance for al

15、l accounts as of the conversion date.2.Compile a complete list of all vendors/grants payable,including amounts outstanding(by invoice),addresses,phone numbers,vendor terms,vendor classes (if any),and other necessary vendor/grant information.Total amounts outstanding on the vendor listing should agre

16、e with total accounts payable from trial balance.Text of proposal Sample A solicited proposal 3.Create a complete list of existing endowments with balances as of the conversion date.4.Include a copy of the financial statements formats desired by the organization for the balance sheet,income statemen

17、t,and other financial reports.BENEFITS When the project is complete,our neighborhood group will have successfully converted to the Model 60 integrated accounting system.Benefits include timely,accurate accounting data,ease of data entry,and flexible reporting with a bridge to your gift and donor sof

18、tware.Text of proposal Sample A solicited proposal CLOSINGWe appreciate the opportunity to service your computer software needs.If you want to accept this proposal,please sign one copy and return it with a 50%deposit of the software costs.AppendixText of proposalAppendix Sample A solicited proposalE

19、xercisenThe following is the conclusion of a business proposal.Put it into Chinese.Till now than 8000 metric tons of nuclear weapon waste have arisen from Russian commercial reactors as well as high level nuclear weapons,such as uranium and plutonium.This document has proposed a research to evaluate

20、 the possibility of using Belcan Mountain as a possible repository for this spent nuclear fuel.The proposed research will achieve the following goals:(1)explain the criteria necessary to make a suitable high level radioactive waste repository,and(2)determine if Belcan Mountain meets these criteria.T

21、he research will include a formal presentation on July 12 and a formal report on July 30.Key:n迄今为止，已从俄罗斯商业反应堆和高端核武器中产生了8000公吨核废料，如铀和鈈。本建议书提议进行一项研究，以评估将贝尔肯山作为这些已使用核燃料储存地的可能性。所提议的研究将达到下列目的：（1）解释建立合适高端核废料储存地的标准；（2）确定贝尔肯山是否符合这些标准。本研究将于7月12日提交一份正式演示文件，并于7月30日提交正式报告。ExerciseCase studynYou are the sales ma

22、nager of Mochou Book Store Group in Wuhan.Write a proposal for the board of directors about launching an internet sale project.Proposal:To launch internet sale To:Board of Directors From:Chen Song,Sales Manager of Mochou Book Store Group Date:May 28,2014 Dear sirs,Since internet sale has become a co

23、mpetitive modern sales approach the traditional sale has been greatly threatened and the turnover of our company have been substantially reduced.Internet sale may be applied as a new sales approach to increase sales.Chen Song Answer for Reference Contents Executive summary Market research Staff trai

24、ning Costs Conclusion Executive summary As this is the first step of an entirely new sales approach,we should do some market research,appoint some staff and train them for internet sale and install some new equipment.Market research We should do some market research and study the characteristics of

25、internet sale and find out the proper type of books suitable for internet sale.New equipment New equipment for internet sale is necessary.Answer for Reference Staff training We should choose some staff who are interested in the internet and train them with useful internet and sales skills.Costs Mark

26、et research RMB 500 New equipment RMB 5000 Staff training RMB 1000 Conclusion Internet sale is an up-to-date promotional approach and we will benefit a lot from it.Answer for Reference Project proposal:Annual Conference for the World Culture Exploitation Organization To:Mr.Loren Rockwell,President o

27、f the World Culture Exploitation Organization From:Li Hua,Vice Mayor of Shaoxing,Zhejiang,China April 12,2014 Dear Mr.Loren Rockwell,We are grateful to receiver the Request for Proposal from you and the World Culture Exploitation Organization for the hosting place of its annual conference.Shaoxing i

28、s a city with long history and rich culture and we promise we can hold the conference with various types of cultural resorts and modern and advanced facilities.Li Hua Key to exercises of Unit 10(Textbook)I.Write a solicited proposal Contents Executive summary Transportation Accommodation Culture Con

29、clusion Executive summary As a city with more than 2000 years history.Shaoxing is famous for its rich culture heritage.A large amount of well-known artists,writers and heroes lived in this city,leaving Shaoxing various cultural resources.Shaoxing is also a modern city with advanced economy and the i

30、nfrastructure construction is developing in a rapid speed.Transpiration is convenient with railways,highways,inland waterways connected with dozens of cities in China.Accommodation is also satisfactory with dozens of five-star and four-star hotel.Key to exercises of Unit 10(Textbook)I.Write a solici

31、ted proposal Transportation More than twenty railways and highways connect Shaoxing with Shanghai,Hangzhou,Nanjing and other cities and its very convenient for visitors to come here.Accommodation More than twenty five-star,four-star hotels and specially-featured hotels will make the visitors feel at

32、 home.Culture Shaoxing is a city with more than 2000 years history and brilliant cultural heritage like the Shaoxing Opera,calligraphy and Shaoxing food.Beautiful gardens and lakes and attractive restaurants will satisfy visitors with different interests and tastes.Conclusion If we are granted the c

33、hance to hold the annual conference,we will make it the most attractive and special annual conference.Key to exercises of Unit 10(Textbook)I.Write a solicited proposal Project proposal:New Premise in Finch Garden To:Mr.Tony Thompson,President of the Board of Directors of HAQ Corporation From:Daisy L

34、ee,Managing Director of HAQ Corporation Dec.20,2013 Dear Mr.Thompson,Im writing to propose a new premise for our company.The present production capacity seems to be limited and unable to satisfy the heavy demand of the newly-developed South-American market.It is then necessary to increase the produc

35、tion capacity and a new premise may be a good choice.My colleagues and I have investigated several places and found that Finch Garden is the best choice.We hope you could take time to study my proposal.Daisy Lee Contents Abstract Transport Facilities Factory rent Suggestions and conclusion Appendix

36、Key to exercises of Unit 10(Textbook)II.Write an unsolicited proposal Abstract The project aims at establishing a new premise in Finch Garden.Finch Garden is conveniently located in the suburban area of the city with mature infrastructure construction and comparatively cheap rent for the factory.Tra

37、nsport Finch Garden is located in the eastern suburb of the city and transportation is convenient with at most 40 minutes car ride to the city center,the present premise,the railway station and the airport.Facilities Finch Garden is composed of two factories totaling 500 square meters and the factor

38、ies are well equipped with water,electricity,internet,canteen,enough car parking,a basketball court and a tennis court.Factory rent Factory rent is comparatively cheap since the government grants this area favorable tax policy.Suggestions and conclusion AppendixKey to exercises of Unit 10(Textbook)II.Write an unsolicited proposal