体验商务英语(第二版)课件第2册课件Unit-12-Products.ppt

1、“If you dont sell,its not the product thats wrong,its you”Estee Lauder(1906-2004)US founder of cosmetics companyA product is a physical good that is marketed usually for a profit.A products personality is its usability,performance,appearance,and benefits.In the end,all business operations can be red

2、uced to three words:people,product and profits.Unless youve got a good team,you cant do much with the other two.Business is not just doing deals;business is having great products and providing tremendous service to customers.The strength of your products or services forms the foundation for your ent

3、ire business.The stronger your products or services are,the greater your business empire can be built upon them.ADescribing some of your favourite products.Why do you like them?What do they say about you?Which of these products could you not do without?B What product would you most like to own?Why?C

4、Do you agree or disagree with these statements?Give reasons for your answers.1.Using animals to test new products is wrong.2.Multinational companies which manufacture products in developing countries help the world economy.3.Companies spend far too much on launching and promoting new products.ACheck

5、 that you know the meaning of the adjectives below.Then work in pairs.Think of products that match the words.attractiveeconomicalexpensivefashionablereliablecomfortablepracticalpopularBWrite adjectives with the opposite meanings to those in Exercise A.un-unattractiveuneconomicalunfashionableunreliab

6、leuncomfortableunpopularin-Inexpensiveim-ImpracticalC Complete these sentences with the words from the box.1.IBM manufactures _-tech computer products.2.Timberland makes a range of _-wearing footwear.3.Ferrari produces _-quality sports cars.4.Coca-Cola and Pepsico both develop _ -selling soft drinks

7、.5.Duracell sells _-lasting alkaline batteries.6.Levi jeans are a _-made clothing products.wellhighbestlonghardhighDUse the adjectives in Exercise C to describe other companies and products.For example,Nestle makes many of the worlds best-selling food products.1.Siemens makes high-tech healthcare eq

8、uipment among many other products.2.Gore-Tex produces hard-wearing materials for outdoor clothes.3.Habitat sells high-quality furniture.4.Dell assembles the worlds best-selling PCs.5.Cummins makes long-lasting diesel engines.6.Gucci shoes are well-made and fashionable.EMatch the verbs on the left to

9、 their meanings.Then put the words into a logical order to show the life-cycles of a new product.1.launch a)to stop making2.test b)to build or make 3.promote c)to introduce to the market4.manufacture d)to change in order to 5.improve6.5.modify e)to try something in order to 7.see how it works8.6.dis

10、continue f)to make a plan or drawing 9.7.design g)to increase sales by 10.advertising etc.11.8.distribute h)to supply to shops,panies,customers.12345768ASix people were asked the questions,“What is the best thing you have ever bought?”listen and match each person with the things he/she mentions.1 Sh

11、aron 2 Marina 3 Mark 4 Nada 5 Fiona 6 ClareB Listen again and answer these questions.1 Which speaker has lived abroad for a long time?The first speaker Mark2 Which speaker is a manager?The second speaker Marina3 Which two speakers certainly have children?Sharon and Clare4 Which two speakers value co

12、mfort more than appearances?Nada and FionaCWork in pairs to discuss and agree on the Interview you like best.Write three questionsyou would like to ask that person if you could interview him/her.A Discuss these questions.1 What are the most popular brands of soft drinks in your country?What image do

13、es each brand try to project?What kind of customers does each brand target?2 What special features does each of the best-selling soft drinks in your country have that similar products do not?Think about:name/taste/colour/etc.association with celebrities alleged health benefits/etc.Guarana is a climb

14、ing plant in the maple family,Sapindaceae,native to the Amazon basin and especially common in Brazil.Guarana features large leaves and clusters of flowers,and is best known for its fruit,which is about the size of a coffee bean.As a dietary supplement,guarana is an effective stimulant:its seeds cont

15、ain about twice the concentration of caffeine found in coffee beans(about 24.5%caffeine in guarana seeds compared to 12%for coffee beans).As with other plants producing caffeine,the high concentration of caffeine is a defensive toxin that repels pathogens from the berry and its seeds.The guarana fru

16、its colour ranges from brown to red and contains black seeds which are partly covered by white arils.The colour contrast when the fruit has been split open has been likened to eyeballs;this has formed the basis of a myth.BRead the article to find this information.1 Brazils top-selling soft drink2 th

17、ree companies which dominate the global soft-drinks industry3 a famous energy drink which does not contain guarana4 the population of BrazilGuarana AntarcticaCoca-Cola,Pepsi,Cadbury Schweppes Red Bull 180 millionC Read the article and choose the headings.1 d)Making guarana:an age-old process2 a)A na

18、tional passion goes global3 f)The challenges of going global4 b)A secure futureCWork in groups to discuss these questions.1 Guarana has energy-giving qualities.What do you eat or drink to get more energy?2 What would be a good advertising slogan for marketing Guarana Antarctica worldwide/in your cou

19、ntry?1.Use of PassivePassive voice is used when the focus is on the action.It is not important or not known,however,who or what is performing the action.e.g.My bike was stolen yesterday.A mistake was made in packing your order.2.Form of PassiveSubject+finite form of to be+Past Participlee.g.An agree

20、ment has been reached in the negotiation.The issue is being discussed at the meeting.Delivery will be arranged 3 days after the purchase.3.By-phrase is used to introduce who performs an action.eg.The article is written by an American journalist.The building is designed by a French engineer.The bridg

21、e was built by Chinese workers.Paper was invented by Chinese in ancient times.A Use the table below to make passive sentences.For example,Diamonds are mined in South Africa.Diamonds Coal Copper OilSemiconductors Microchips Electronic goods Mobile phones Leather goods WatchesCoffee Rice mine refine/p

22、roduceproduce manufacture makegrow/producePoland South Africa Zambia Kuwait Japan US Finland Switzerland Malaysia SpainChina Brazil1.Diamonds are mined in Africa.2.Microchips are produced/manufactured/made in the United States.3.Semiconductors are produced/manufactured/made in Malaysia.4.Electronic

23、goods are produced/manufactured/made in Japan.5.Coffee is produced/grown in Brazil.6.Leather goods are produced/manufactured/made in Spain.7.Oil is produced/refined in Kuwait.8.Rice is produced/grown in China.9.Watches are produced/manufactured/made in Switzerland.10.Coal is mined in Poland.11.Coppe

24、r is mined in Zambia.12.Mobile phones are produced/manufactured/made in Finland.B Change these active sentences into the passive so that they sound more natural.1 Workers plant the gold variety of the kiwifruit worldwide.2 Workers in France make these Renault cars.3 Farmers grow this rice in India.4

25、 The employers asked the staff for their opinions.5 A mechanic is repairing my car at the moment.6 Somebody has found the missing file.7 Somebody made this toy in Japan.The gold variety of the kiwifruit is planted worldwide.These Renault cars are made in France.This rice is grown in India.The staff

26、were asked for their opinions.My car is being repaired at the moment.The missing file has been found.This toy was made in Japan.The idea for how our companys new products are developed (develop)is not new it _(model)on the well-known example of the Body Shop.When a new product _(plan),the first step

27、 is to send Product Development Agents to the region of the developing world chosen for the project.They start by finding materials that _(use)in the product.Then links _(arrange)with local suppliers.Wherever possible,products _(manufacture)locally as well,although the finished product _(export)for

28、sale mostly in the developed world.Normally,products _(ship)in large containers and _(package)in their final form only when they reach their destination.The Product Development Agent identifies and establishes links with local material suppliers.After that he or she ensures that these links _(mainta

29、in).The agent is also responsible for producing the goods safely so that human rights _(respect)and local workers _(not exploit).CComplete the article with passive forms.is modelledis plannedare usedare arrangedare manufacturedis exportedare shippedare packagedare maintainedare respectedare not expl

30、oitedProduct Appearance Made ofUseDimensions Color Price Special featuresSpecial offer CD towerattractive&stylishwoodHold 20 CDs33 cm,18 cm,20 cmblack,brown,whiteunder 25Save 15 if you buy 2Soft-touch mechanismEasy&simple to useModular designA Listen to a sales manager presenting a product to some b

31、uyers.Which of the adjectives below does she use?attractive fashionable stylish robust elegant user-friendly high-quality well-designed reliable flexible popular practicalB Listen again&fill in the missing words and phrases.1.As you can see,its _and _.2.The tower _ _ of wood.3.Let me _ _ its dimensi

32、ons.4.It _ in three colors.5.Its _ _ is just under 25.6.Its _ for storing CDs and CD-Rooms.7.It has several _ _ which should appeal to our customers.8._ _ is that its easy to select the CD you want9.The tower is well-design.Its _,_ and user-friendly.10.It really does _ _ _ of music lovers.attractive

33、stylishis madetell youcomesselling priceidealspecial featuresAnother advantagerobustelegantmeet the needsCWork in small groups.Choose one of the products shown.Then turn to its information file on page 142.Prepare a short presentation about your product.Invent any additional information that you wis

34、h.Then form new groups and present your products to each other.Answer any questions that you are asked about them.Leather attache caseJuice extractorBaby monitorCompanyBased inProduct rangeReputationsSloganMinerva A.G.Munich,GermanyProducts based on new technology,but also everything from furniture

35、to clothes to household goodsOriginal designCreativity,Imagination,Style,Novelty,OriginalBackgroundCustomer satisfaction surveyMinerva A.G.started a customer satisfaction survey among all its customers.From the survey,they found that the company need to:1 2 3 4 5 produce more great new products for

36、customers with busy lifestyles.increase the range of products.reduce the number of high-tech products and manufacture more original products.lower the prices of most productsmake more special offers to attract customers.Need for New ProductsChairperson Ulrika Nielsen and her directors have invited s

37、everal foreign firms to present new their products to the Minerva A.G.board so that they could choose the best and most exciting products for Minerva A.G.s stores.TaskSpeakingWork in small groups either as Minerva A.G.directors or sales reps of foreign firms,presenting products or discussing which is the most exciting and innovative product.WritingAs a Minerva A.G.director,write a short report on one of the products.Recommend whether Minerva A.G.should place a large order or not.Writing file page 135