电子商务英文版课件ec13--ch01-accessible.pptx

1、E-Commerce 2017:Business.Technology.Society.Thirteenth EditionChapter 1The Revolution Is Just BeginningLearning Objectives1.1 Understand why it is important to study e-commerce.1.2 Define e-commerce,understand how e-commerce differs from e-business,identify the primary technological building blocks

2、underlying e-commerce,and recognize major current themes in e-commerce.1.3 Identify and describe the unique features of e-commerce technology and discuss their business significance.1.4 Describe the major types of e-commerce.1.5 Understand the evolution of e-commerce from its early years to today.1.

3、6 Describe the major themes underlying the study of e-commerce.1.7 Identify the major academic disciplines contributing to e-commerce.Uber:The New Face of E-Commerce?Class Discussion Have you used Uber or any other on-demand service companies?What is the appeal of these companies for users and provi

4、ders?Are there any negative consequences to the increased use of on-demand services like Uber and Airbnb?The First Thirty Seconds First 20 years of e-commerce Just the beginning Rapid growth and change Technologies evolve at exponential rates Disruptive business change New opportunities Why study e-

5、commerce Understand opportunities and risks Analyze e-commerce ideas,models,issuesIntroduction to E-Commerce Use of Internet to transact business Includes Web,mobile browsers and apps More formally:Digitally enabled commercial transactions between and among organizations and individualsThe Differenc

6、e Between E-Commerce and E-Business E-business:Digital enabling of transactions and processes within a firm,involving information systems under firms control Does not include commercial transactions involving an exchange of value across organizational boundariesTechnological Building Blocks Underlyi

7、ng E-Commerce Internet World Wide Web H T M L Deep Web vs.“surface”Web Mobile platform Mobile appsInsight on Technology:Will Apps Make the Web Irrelevant?Class Discussion What are the advantages and disadvantages of apps,compared with websites,for mobile users?What are the benefits of apps for conte

8、nt owners and creators?Will apps eventually make the Web irrelevant?Why or why not?Major Trends in E-Commerce Business trends include:All forms of e-commerce show very strong growth Technology trends include:Mobile platform has made mobile e-commerce reality Societal trends include:Increased online

9、social interaction and sharingUnique Features of E-Commerce Technology(1 of 2)1.Ubiquity2.Global reach3.Universal standards4.Information richnessUnique Features of E-Commerce Technology(2 of 2)5.Interactivity6.Information density7.Personalization/customization8.Social technologyTypes of E-Commerce B

10、usiness-to-Consumer(B 2 C)Business-to-Business(B 2 C)Consumer-to-Consumer(C 2 C)Mobile e-commerce(M-commerce)Social e-commerce Local e-commerceFigure 1.5 The Growth of B 2 C E-Commerce in the U.SFigure 1.7 The Growth of B 2 B E-Commerce in the U.SFigure 1.8 The Growth of M-Commerce in the United Sta

11、tesE-Commerce:A Brief History(1 of 4)Precursors Baxter Healthcare modem-based system Order entry systems Electronic Data Interchange(E D I)standards French MinitelE-Commerce:A Brief History(2 of 4)19952000:Invention Sale of simple retail goods Limited bandwidth and media Euphoric visions of Friction

12、-free commerce First-mover advantages Dot-com crash of 2000E-Commerce:A Brief History(3 of 4)20012006:Consolidation Emphasis on business-driven approach Traditional large firms expand presence Start-up financing shrinks More complex products and services sold Growth of search engine advertising Busi

13、ness Web presences expandE-Commerce:A Brief History(4 of 4)2007Present:Reinvention Rapid growth of:Web 2.0,including online social networks Mobile platform Local commerce On-demand service economy Entertainment content develops as source of revenues Transformation of marketingFigure 1.10 Periods in

14、the Development of E-CommerceInsight on Business:Start-Up Boot Camp Class Discussion Why do you think investors today are still interested in investing in start-ups?What are the benefits of investing in a company that is a graduate of a Y Combinator boot camp?Is an incubator the best solution for st

15、art-ups to find funding?Why or why not?Assessing E-Commerce(1 of 2)Stunning technological success Early years a mixed business success Few early dot-coms have survived Online sales growing rapidly Many early visions not fulfilled Price dispersion Information asymmetry New intermediariesAssessing E-C

16、ommerce(2 of 2)Other surprises Fast-follower advantages Start-up costs Impact of mobile platform Emergence of on-demand e-commerceUnderstanding E-Commerce:Organizing Themes Technology:Development and mastery of digital computing and communications technology Business:New technologies present busines

17、ses with new ways of organizing production and transacting business Society:Intellectual property,individual privacy,public welfare policyFigure 1.11 The Internet and the Evolution of Corporate ComputingInsight on Society:Facebook and the Age of Privacy Class discussion:Why are social network sites

18、interested in collecting user information?What types of privacy invasion are described in the case?Which is the most privacy-invading,and why?Is e-commerce any different than traditional markets with respect to privacy?Dont merchants always want to know their customer?How do you protect your privacy on the Web?Academic Disciplines Concerned with Technology Technical Computer science,management science,information systems Behavioral Information systems research,economics,marketing,management,finance/accounting,sociology