某互联网战略汇总课件.ppt

1、STRATEGY AND THE INTERNET:TRENDS AND PREDICTIONSReal Tech ConferencePeter Stanger-1-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；E-COMMERCE IS DEAD“E-Commerce Is Dead,Long Live E-Commerce”-The Industry Standard,April 2000“Going,Going,Gone:Business-to-

2、Consumer Sector Goes Bust”-F,April 2000“Can you build a brand online selling third-party goods?The answer is no,even though everyone used to think the answer was yes”-Bryan Rutbert,Warburg Dillon Read“The living dead have gotten away with murder because the public markets have funded riskier venture

3、s.Look at A-if could be the biggest living dead the public markets have ever seen.”-Warren Packard,Draper Fisher Jurvetson-2-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；TOM SIEBELCEO,Siebel Systems“If you cant generate profits,significant market shar

4、e and customer satisfaction,you re out of business.”“On the B2B exchange side,I dont think anyone will survive.They are all gone.”-3-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；THE CAPITAL MARKETS HAD IT ALL WRONG020406080100120Peak Market CapCurrent

5、 Market CapTravelocityBExpediaDEPricelineeBayAmazon$123BWebvaneBayAmazonAll Other$11.4B020406080100120Peak Market CapCurrent Market Cap020406080100120Peak Market CapCurrent Market Cap-4-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；IS THE REVOLUTION OV

6、ER?July 28,1794-5-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；THE BUMPY RIDE OF ECONOMIC REVOLUTIONS1860-18901895-1925-6-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；FUNDAMENTAL FORCES ARE AT WORK12010

7、0804060200177017801775IndexWorkers per bushel of manufactured cottonEngland 1770-83Price of the Model T touring car1908-20191019151920198519901995Price of CPUcomputing power$/MIPS 1982-95Lower processing costs.with increased throughput.Fiber capacityTime1050104103102 and powerful network economics0

8、20 40 60 80 100 012345678910nValue increases as the square of connectionsProfitLossValueCost02v6v12v20v30v42v56v72v90vn(n-1)vF+0F+2cF+3cF+4cF+5cF+6cF+7cF+8cF+9cF+10cF+ncValue,costConnectionsCost increases linearly with connections lower storage costs.$/MBAverageHD sizein PC atretail(GB)Harddrivesize

9、(GB)Cost($/MB)0.000.200.400.600.801.001995199619971998199920002001200220030255075100-7-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；LONG DISTANCE Wholesale(Network)Design/buildOperations/maintenanceResale/interconnectionRetailSales/marketingAccount ma

10、nagementBillingRetailSales/marketingAccount managementBillingNetworkDesign/buildOperations/maintenanceResale/interconnectionRetailRetailNetwork intelligenceValue added servicesWholesale service creationNetwork intelligenceValue added servicesNetwork management/dispatchWholesalePHARMACEUTICALSResearc

11、hDevelopmentTrialsRegistrationManufac-turingSales&marketingIncreased development costsRole of blockbusters increasingQuality outsourcers availableEasier coordination1980s1990sResearchDevelopmentTrialsRegistrationManufac-turingSales&marketingAcademic labsBiotech firmsContract research organizationsCo

12、ntractmfrsPBMsJVs/licensingELECTRIC UTILITIESCOMPUTER INDUSTRYAT&T,MCI and Sprint fragmented radicallyMicroprocessors,integrated circuits,memory chipsComputersOperating systemsApplications softwareMarketing,sales,and distributionCommon standardsTime based competition1995IntelMotorolaAMDCyrixCompaqDe

13、llApplePackard BellIBMDOS and WindowsUNIXMac OSOS/2Microsoft OfficeWordPerfectOthersRetailSuperstoresOn-lineMail orderNeXtIBM,Digital1997PrimaryfuelPowergenerationTradingDistributionBackward integration to reduce riskForward integration to open supply channelsScale through focusing on huge power pla

14、ntsSynergy through bundling capabilities of general trading and energy businessNew services for the customerRuhrkohleMobilBPShellNational Power(UK)Electrobel(Belgium)RWE(Germany)Norsk Kraftmegling(Norway)EnronUnited Utilities(UK)South-ernWaterEastern Elect-ricity(UK)Stadt-werkeMunch-en(Ger-many)1990

15、199519851990Statkraft(Norway)Oslo Energi(Norway)EVO(Germany)IVO(Finland)MANY INDUSTRIES EXPERIENCING A REDEFINITION OF COMPETITIVE BOUNDARIES-8-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；MASSIVE REDISTRIBUTION OF THE MARGIN POOL IS OCCURINGDigital P

16、hotography Example CameraFilmEquipmentPaper,chemicalsPhoto-finisherReprint/enlargeStore/display Share with othersProcessingAnalog value chain Kodak and Fuji dominateMajor players(2000 U.S.market share)Canon Nikon Olympus Minolta Kodak Fuji Kodak(66%)Fuji Kodak(Qualex)(40%)Fuji Photohuts Album manufa

17、cturers Frame manufacturers Mail servicesdisposablesCameraManipulation Crop Alter pixelsPrinterPaper,inkReprint/enlargeStore/displayShare with othersProcessing(at home)Digital value chain HP,Sony and others well-positionedMajor players(2000 U.S.market share)Sony(35%)HP(19%)Olympus(13%)Kodak(12%)HP(7

18、0%)Lexmark Epson HP Lexmark Epson Kodak PC IBM microdrive Sony Compact Flash E-mail posting Personal Web site Zing Shutterfly Snapfish Ofoto Others Adobe(Photoshop)Standard with camera and available free online-9-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.o

19、rg下载频道；0102030405060701998199920002001ProjectionEXPLOSIVE GROWTH IN ONLINE RETAILING CONTINUES65.117.8Source:The State of Online Retailing 2.0,3.0 and 4.0,Shop.org surveys conducted by The Boston Consulting Group;SEC filings;Media Metrix and Harris Interactive data;industry association reports;analy

20、st reportsNote:Excludes financial brokerage11.515.2North American Business-to-Consumer Revenues($B)20.6+132%+66%+46%26.744.5Online channel 10%share in several categories-10-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；CATALOGUERS ARE WINNING-6713-44-9

21、4-3612-15-181-200-150-100-50050100Web-BasedRetailersStore BasedRetailersCatalog BasedRetailersAll Companies EBIT Margin in%of Revenues19992000Source:The State of Online Retailing 2.0,3.0,4.0;Shop.org Surveys conducted by The Boston Consulting Group-11-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org

22、)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；ADVANTAGE INCUMBENTSOnline RetailingDsMarketplacesCLECsCataloguersGE,Big 3ILECs/IXCsB2BTelecom-12-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；RENAISSANCE OF THE FUNDAMENTALSIPO valueCash flowGrowth=valueP

23、rofitable growth=valueCustomer acquisitionSegmentationInternet timeCompetitive advantage-13-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；THE VAST MAJORITY OF CHANGE AND TRANSFORMATION LIES AHEAD0204060801001201401950 1956 1962 1968 1974 1980 1986 1992

24、 1998 2004 201005001,0001,5002,0002,500Illustrative view of transforming forces,Circa 2010Technology)GlobalizationDeregulationElectroniccommerceSource:BCG analysisDeregulationandglobalizationindex(1999=100)Technology andelectroniccommerce index(1999=100)-14-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaos

25、hi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；00.511.5205101520253035A PERSPECTIVE ON OPPORTUNITIES IN REAL ESTATE:LEVERAGE YOUR ASSETS!Asset turns(sales/assets)Cash flow margin in%of sales(%)RetailConstruction MachineryAutomobileChemicalsUtilitiesReal EstateAirlineAuto partsAerospaceTelecomSo

26、urce:BCG Analysis-15-RealTech Conf-PS-June01-tor-lm此文献由漂石(piaoshi.org)于互联网整理；版权原作者所有，特此免责；更多网络营销资料见piaoshi.org下载频道；A PERSPECTIVE ON OPPORTUNITIES IN REAL ESTATE:LEVERAGE YOUR ASSETS!Access Fibre Wireless SatelliteAsset productivity focuse-Procuremente-SalesMargin focusOpportunity SpaceSource:BCG Analysis