Unit 1 The mass media Extended reading（ppt课件） -2022新牛津译林版《高中英语》选择性必修第二册.pptx

1、Extended ReadingAdvertising:the power of persuasionUnit 1 The mass mediaReadingMain idea of each paragraph点击点击添加标题添加标题点击点击添加标题添加标题点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题DefinitionRelationshipFunctionsReadingMain idea of each paragraph点击点击添加标题添加标题点击点击添加标题添加标题点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题DefinitionR

2、elationshipFunctionsThe technique of creating a sloganThe technique of relating a“brand ambassador”The technique of creating a sloganThe technique of relating a“brand ambassador”Product placementThe future of advertisingProduct placementThe future of advertisingAnalysisPara.6(9)_Para.5(8)_Para.4(7)_

3、Para.3(6)_Para.2 Part 1 Para.1 Part 2 Para.(1)_(2)_Part 3 Para.(3)_(4)_Part 4 Para.(5)_ Advertising:the power of persuasion1._总之；简言之(para1)2._指的是3._换句话说4._说服某人做某事5._与.有关(para2)6._手拉手地；联合7._被放置在(para3)8._在高峰时期9._大量的；很多10._除.之外（还有，也）in shortrefers toin other wordspersuade sb to do/into doingbe linked

4、withhand in handbe placed onat peak timesa huge number ofin addition to 11._意识到；觉察到 12._渴望，想要做某事13._根据，以为基础(para4)14._呼吁；上诉；要求；对有吸引力15._连接；与联系16._通过；使被理解17._把和连接/联系起来(para5)18._对有影响；对起作用(para6)19._倾向于，很有可能(para7)20._以为目标Expressionbe aware ofa desire to do sthbe based onappeal toconnect with get acro

5、sslink to have an effect onbe likely tobe targeted atadvertisevt.to tell the public about a product or service in order to ask them to buy it 做广告/登广告 They no longer advertise alcohol or cigarettes at sporting events.advertise sth The perfume has been advertised _ all the major womens magazines.The v

6、acation was advertised _ a week in paradise.inasadvertiseVi（在报纸、公共场所公告牌、互联网等上）公布，征聘 We are currently advertising for a new sales manager.advertise for sb/sth 我写信是想申请你们在校报上招聘的志愿者。Im writing to apply for the volunteer(whom)you advertised for in our school newspaper.advertise sth or advertise for sth?I

7、f you want to sell your product you must _ it.A.advertise B.advertise for C.advertise on D.advertise toadvertise The Sunday papers are full of _ for cars.He is looking for a job in _.advertisementsadvertisingN.广告业广告业persuadevt.to make sb do sth by giving them good reasons for doing it 劝说；说服 I persua

8、ded her _(go)out for a drink with me.Some ads try to persuade you into _(buy)things you dont need.persuade sb to do=persuade sb into doing sth _ is a job that persuade people to _.to gobuyingpersuadevt.to make sb believe that sth is true 使信服；使相信 Shell only take me back if I can persuade her that Ive

9、 changed.There was no way she could persuade him _ her innocence.persuade sb that/of sth我我还不能完全信服这个计划的优点还不能完全信服这个计划的优点。I am still not fully persuaded of the plans advantages.of=convincepersuade He is easily _ and changes his mind so quickly.It took a great deal of _ to get him to accept our idea.The

10、 professor is a very _ speaker.persuasionun.说服;劝说persuadedpersuasiveadj.有说服力的peakn.the pointed top of a mountain山峰；峰峦snow-capped/snow-covered peakpeak n.usually singular the point when sb/sth is best,most successful,strongest,etc.顶峰；高峰 Traffic reaches its peak between 8 and 9 in the morning.Shes _he

11、r career.Hes past his peak as a tennis player.at the peak ofpeak adj.used to talk about the best,highest,or greatest level or amount of something最高度的；高峰时期的；巅峰状态的 It was a time of peak demand for the fancy socks.We need extra help during the peak season.The athletes are all in peak condition.peak v.t

12、o reach the highest point or value 达到高峰；达到最高值 Unemployment peaked _17%.Oil price peaked in 2008,then fell sharply.atboost v.If one thing boosts another,it causes it to increase,improve,or be more successful 使增长；使兴旺 Lower tax rates can _.The new service helped _ by 10%.We need a big win to _.boost pr

13、ofits/sales/productionboost the economy/tourism boost confidenceboost n.usually singular something that helps or encourages sb/sth 帮助；激励 The festival has been a major _ for the local economy.The community will get/receive a boost from a new library.赢得如此重大的比赛确实使我信心倍增。It did give me a boost to win suc

14、h a big event.boostabsorb v.to _ liquid,gas,heat or other things 吸收 Plants _ from the soil.The cream is easily absorbed _ the skin.intoabsorb nutrients absorb A into B Vitamin C increases the_ of iron from food.absorptionn.吸收take in absorb v.to take sth into the mind and learn or understand it 理解；掌握

15、 We absorb these marketing messages without thinking about them too much.Her ability to absorb information is amazing.We closed our offices at 2:00 p.m.to give employees time to absorb the bad news.absorb v.to take up the whole interest or attention of(someone)使全神贯注 This work had absorbed him for se

16、veral years._ in their game,these children didnt feel hungry at all.他如此专心于书中，以至没听到电话铃响。He was so absorbed in his book that he didnt hear the telephone ringing.Absorbed be absorbed in sth=be lost inget across使被理解；把讲清楚 What message does it try to get across?We must get across the simple fact that drug

17、s are dangerous.It took him ages to get his point across to his parents.get sth.across(to sb.)=get across sth(to sb)tailor v.to make or adapt sth for a particular purpose,person,etc.专门制作；订做 They tailored the show to the needs of younger audiences.The classes are tailored to suit learners needs.治疗方法是

18、根据每个病人的需要量身定做的。Treatment is tailored to(suit)each patents needs.tailor sth to do sth tailor sth to sb/sthHe wore a _ gray suit,a light blue shirt with a darker blue silk tie.tailoredbrighten sth.up1)The morning sunshine brightened up the room.2)She bought some flowers to brighten the room up.3)I fel

19、t I needed something to brighten up my life.a.make something lighter or brighterb.make something more colourful,attractive,enjoyable,exciting or interestingbrighten upbrighten up:to become happier or more excitedHis eyes brightened up when we started talking about money.She brightened up a bit when

20、she saw us.According to the forecast,it should brighten up later.Sentences As media channels have grown in number and type,_have advertisements.The history of advertising has always been closely linked with _ of the mass media.a successful advertisement will also create a desire to buy,thus _(boost)

21、business.Slogan use simple but impressive language to make us remember the product or service _(advertise).sothatboostingbeing advertised Reread the passage and fill in the blanks.Advertising,an activity of(1)_ a product or service and trying(2)_ you to buy a product or service,has become part of ou

22、r modern life.As media channels have grown in number and type,so have(3)_.When a company wants to promote a product or service,it often(4)_ a mass mediaadvertising campaign.(5)_ on the psychology behind creating a desire to buy,advertisers have developed ways of persuading people(6)_ purchasing thei

23、r products or services,including creating a(7)_ slogan,linking their company or product(8)_ a“brand ambassador”and using product(9)_ in films and games.Advertising in the future will be more personalized and(10)_ to specific needs.promotingto persuadeadvertisementslaunchesBasedintomemorabletoplacementtailoredThank you!