Unit 1 The mass media Extended reading （ppt课件）--2022新牛津译林版《高中英语》选择性必修第二册.pptx

1、Extended ReadingAdvertising:the power of persuasionUnit 1 The mass mediaTo learn to know the definition of advertisingTo learn to know the ways to advertiseTo learn to know the techniques of advertisingTo learn the structure of the textWhat is advertising?Advertising,the techniques and practices use

2、d to bring products,services,opinions,or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.ReadingMain idea of each paragraph点击点击添加标题添加标题点击点击添加标题添加标题点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题DefinitionRelationshipFunctionsThe technique of

3、 creating a sloganThe technique of relating a“brand ambassador”Product placementThe future of advertisingAnalysisPara.6(9)_Para.5(8)_Para.4(7)_Para.3(6)_Para.2 Part 1 Para.1 Part 2 Para.(1)_(2)_Part 3 Para.(3)_(4)_Part 4 Para.(5)_ Advertising:the power of persuasionChoose the best answer.(1)From Par

4、agraph 1,we learn that advertisements.A.exist in everyones daily lifeB.are disturbing everyones lifeC.can promote any product or serviceD.can determine what one buysCareful reading(2)What is the relationship between advertising and the mass media?A.Old newspapers had a negative effect on advertiseme

5、nts.B.Smartphone apps make the biggest difference to advertisements.C.Advertisements promoted the development of the mass media.D.Advertisements are growing hand in hand with the mass media.(3)What kind of person is likely to be chosen as a brand ambassador?A.A famous actor who runs a business.B.A s

6、ports star who likes fast food.C.A fictional character who is popular.D.Any celebrities who look sweet.(4)Which of the following is an advertisement that is not so obvious?A.A slogan.B.A brand ambassador.C.Game equipment with real brand names.D.Goods displayed in the shops.(5)What will be the bigges

7、t feature of the advertisements in the future?A.It will be more digital and personalized.B.It will give us bigger and special discounts.C.It will reach more people than ever before.D.It will be more personalized and efficient.Further thinkingWhat is your favourite advertisement?What techniques does

8、it use to promote the product or service?What advantages and disadvantages the advertising brings to us?Advertising Advantages Disadvantageslet the customers know more about the products;some advertising aims to teach us and help us lead better lives;.advertising plays tricks on customers;advertisin

9、g will not tell people the complete truth;advertising makes people puzzle about what to buy;.Critical thinkingWhats your attitude towards advertising tailored to individual customers needs?Give reasons fir your answer.？Reread the passage and fill in the blanks.Advertising,an activity of(1)_ a produc

10、t or service and trying(2)_ you to buy a product or service,has become part of our modern life.As media channels have grown in number and type,so have(3)_.When a company wants to promote a product or service,it often(4)_ a mass mediaadvertising campaign.(5)_ on the psychology behind creating a desir

11、e to buy,advertisers have developed ways of persuading people(6)_ purchasing their products or services,including creating a(7)_ slogan,linking their company or product(8)_ a“brand ambassador”and using product(9)_ in films and games.Advertising in the future will be more personalized and(10)_ to specific needs.promotingto persuadeadvertisementslaunchesBasedintomemorabletoplacementtailored1.Polish your summary of the magazine article after class;2.Mark the difficult language points you cant understand.HomeworkThank you!