Unit 1 Grammar and usage （ppt课件） -2022新牛津译林版《高中英语》选择性必修第二册.pptx

1、【版本：译林册别：选择性必修二】Read and answerRead the blog entry(P6)and answer questions What can we learn about Pulitzers characters from Para 1?What was Pulitzers business strategy?What contributions did Pulitzer make to journalism?Read the blog entry(P6)and answer questions What can we learn about Pulitzers ch

2、aracters from Para 1?determined diligentknowledgeable communicativeself-disciplined Read the blog entry(P6)and answer questions What was Pulitzers business strategy?Read the blog entry(P6)and answer questionsWhat contributions did Pulitzer make to journalism?Complete the passage with the correct for

3、ms of the verbs in the box below(P7)The Pulitzer Prizes are a set of awards honoring excellence in journalism and the arts.The prizes were established largely due to the efforts of Joseph Pulitzer,who(1)_ his reputation as a newspaper publisher.He left money in his 1904 will to fund the establishmen

4、t of the prizes,stating that he wanted four awards in journalism,four in letters and drama,one for education,and five traveling scholarships.Since the first prizes(2)_ in 1917,there have been many winners and some people have won more than once.Past winners include such famous names as Eugene ONeill

5、.When ONeill received the Pulitzer Prize in Drama in 1957,it was the fourth time he(3)_ it.had wonwere awardedhad builtThere have been a number of changes to the Pulitzer Prizes over time.Some of these resulted from advances in technology.For example,online contentfrom newspaper websites(4)_ in all

6、of the journalism categories since 2006.The Pulitzer Prizes have also expanded to include such categories as photography and music.Nevertheless,journalism is still what the Pulitzer Prizes are best known for.Today,winning the Pulitzer Prizes is considered by many to be the highest achievement possib

7、le in journalismjust as Pulitzer(5)_.Complete the passage with the correct forms of the verbs in the box below(P7)has been allowed(had)intended1不知疲倦地工作2社会问题3指责政府官员不诚信4报纸销售大增。5使用同样的商业策略6畅销报纸7倡导做某事8一份高尚的职业9无与伦比的重要性work tirelessly social issuesemploy the same business strategythe bestselling newspaper

8、advocate doing stha noble professionunequaled importanceImportant words&phrasesaccuse government officials of dishonestySales of the newspaper shot/mounted up.10新闻业的进步与提升1112资助设立奖项13源于科技的进步14扩大；扩展15neverthelessthe progress and elevation of journalismthe influence upon the minds and morals of the peo

9、ple expand尽管如此；不过；然而Important words&phrasesfund the establishment of the prizesresult from advances in technology对人们心智和道德的影响 His paper published articles about politics and social issues,accusing government officials of dishonesty and wealthy people of not paying their taxes.分词短语作状语Important sentenc

10、es He left money in his 1904 will to fund the establishment of the prizes,stating that he wanted four awards in journalism,four in letters and drama,one for education,and five traveling scholarships.分词短语作状语Important sentencesExploring the rulesFill in the box on P6 Find the sentences that use the pa

11、st perfect tense.The first one has been done for you.Working out the rulesWorking out the rules(P6)beforehadApplying the rulesstartedhad workedBy(had)workedZou Taofen was a famous Chinese journalist and publisher.He was born in 1895,in Fujian.He graduated from university at the age of twenty-six in

12、1921.The next year,he became an editor.By the time he was 31,Zou Taofen had become the chief editor of Life Weekly.In 1931,he started campaigning against the Japanese invasion.By the time he was 40,he had started a new journal called Life of the Masses.Zou had established himself as a famous journal

13、ist and publisher before he died in Shanghai in 1944.Possible answerFill in the blanks according to the articleA person can see hundreds of _messages.Advertising has become part of modern life.But what is advertising exactly?_,it _ the activity of _ a product or service.In other words,it tries to _

14、people to buy a product or service.The history of advertising has been closely _ with that of the mass media.From the ancient simple advertisements on outdoor signs to the colorful,_ ones in smartphone apps,advertising and the mass media have developed _.As media _ have grown in number and type,_ ad

15、vertisements.persuadeIn shortrefers topromotingmarketinglinkedinteractivehand in handchannelsso haveBecause of _ so many people,the mass media is a perfect _ for advertisers.If an advertisement is placed on a popular website or on TV at _ times,a huge number of people will know about the product or

16、service._ this,a successful advertisement will also create a _ to buy,thus _ business.That is why when a company wants to promote a product or service,it often _ a mass media advertising _.reachingvehiclepeakIn addition todesireboostinglaunchescampaignFill in the blanks according to the articleB_ on

17、 the psychology behind creating a desire to buy,advertisers have developed ways of persuading people into _ their products or services.A common _ to make an impact is to create a _ slogan by using simple but _ language to _ to our emotions and make us remember the product or service _(advertise).For

18、 example,a slogan may connect a fine china teapot with our _ in having good _.A slogan which gets _ an idea effectively can _ sales and even become part of popular culture.That is the power of _ slogans.asedpurchasingtechniquememorableimpressiveappealbeing advertisedpridetastesacrossboostmemorableFi

19、ll in the blanks according to the articleAnother _ advertisers often e_ is to link their company or product to a“brand ambassador”a famous actor,a sports star,or even a _ character.The more we like the brand ambassador,the more we will be attracted to buy the product.techniquemployfictionalFill in t

20、he blanks according to the articleOf course,some advertisements are not so _:product _ is typically used in films and TV shows with high _.Some films are now _ by leading brands,obviousplacementratingssponsoredFill in the blanks according to the blogso that only their products appear in the films.Ot

21、her types of mass media use product _ too,including video games.It is not uncommon for sports video game series to _ different in-game equipment with real brand names.We _ these marketing messages without thinking about them too much,yet they will probably have an _ on us the next time we go shoppin

22、g.placementfeatureabsorbeffect/impactFill in the blanks according to the blogIn the past,advertising was about reaching many people with the same message.Now,advertising is becoming more digital and more _.Already we may see online advertisements and receive special d_ and p_ targeted s_ at us.In th

23、e future,advertising will be more about understanding _ customers and sending them advertisements _ to _ needs.Not only _ them feel more v_ and enable them to see what they are interested in,but it will also help companies _ their customers more _ to have a positive effect on sales.personalizediscountsromotionspecificallyindividualtailoredspecificwill this makealuedtargetefficiently