雀巢公司英文presentation课件.ppt
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- 雀巢 公司 英文 presentation 课件
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1、2009年09月 Welcome!Members of our team:Yiting WangXueqing ZhaoXiaoqin YangLi ZhangFanfan JiXingyan WangXuwen Wang2009年09月 AgendaIntro&HistoryBusiness&ProductsMain MarketsMain CompetitorsFinancial HighlightsStrategic Planning2009年09月Intro&History2009年09月How much do you know about Nestl?Good Food,Good L
2、ife.2009年09月Worlds No.1 Food&Beverages Company Nestl Head Office in Vevey,SwitzerlandlCEO:Paul BulckelRank in Top500:71lEmployees:328,000lFactories:461 in 83 countrieslR&D Networks:272009年09月History:Nestls OriginFounder:Henri Nestl(1814-1890)Nestls first infant milk cereal in 1867 2009年09月History:18
3、67-1905 The first Nestl logo in 18681905Nestl and Anglo Swiss Condensed Milk Co.(new name after merger)FARINE LACTE:Condensed milk tins on display1867launched Farine lacte2009年09月History:1919-19381925Chocolate became an integral part of our business1929Merger with Peter,Cailler,Kohler Chocolats Suis
4、ses S.A.1934Launch of Milo1938Nescaf coffee was launchedNESCAF:Tin from 19382009年09月History:1939-19751939Activities in the Western Hemisphere,the British Empire and overseas1943Nescaf coffee are serving in Europe and Asia1947 Nestl Alimentana S.A.(new name after merger with Maggi)1948 Launch of Nest
5、ea and NesquikOLD FASHIONED:Chocolate bar from 19452009年09月History:1976-19951977 Nestl S.A.(new company name)Acquiring Alcon Laboratories Inc.1986 Creation of Nestl Nespresso S.A.1988 Buitoni became part of our portfolio1990Cereal Partners Worldwide(joint venture with General Mills)1991 Beverage Par
6、tners Worldwide(joint venture with Coca-Cola)1993 Creation of Nestl Sources Internationales(2002:Nestl Waters)2009年09月History:1996-20031997 Creation of Nutrition Strategic Business Division(2006:Nestl Nutrition)1998 Launch of Nestl Pure Life 2001 Merged with the Ralston Purina Company2003Acquired Mv
7、enpick Ice Cream2009年09月History:2005-20092006 Acquired Jenny Craig and Uncle Tobys2007 Acquired Novartis Medical Nutrition,Gerber and HenniezPETER BRABECK-LETMATHE visits a water facility in Kenya2009年09月History:2010-20112010 launched the Nestl Cocoa PlanCreation of Nestl Health Science and Nestl In
8、stitute of Health Sciences acquired Kraft Foods frozen pizza business.2011Acquired a 60%share in Hsu Fu Chi in ChinaAcquired a 60%share in the Yinlu Foods Group(Yinlu)in China 2009年09月More in This year:2012Work with the Fair Labor Association on our cocoa supply chain Launches coffee machine for sma
9、ll businesses in Europe CAF-STYLE COFFEE:A cappuccino at the touch of a button.Tops list of global companies cutting carbon emissions 2009年09月Business&Products2009年09月14Products23456Bottled waterCerealsChocolate and confectioneryCoffeeCulinary,chilled and frozen foodDairy7Baby foods2009年09月89Product
10、sDrinksFood serviceHealthcare nutritionPetcareSport nutrutionWeight management101311Ice cream12142009年09月Nestl Infant Cereals The ideal weaning foodBaby foods&DairyA delicious evaporated milk A good source of calcium2009年09月Bottled waterAffordable,safe,healthy hydration with a great taste.Weight man
11、agementJenny Craig,Inc.Bottled water&Weight management2009年09月Petcare&Sport nutrition a perfect balance of healthy ingredients a wide selectionPetcarePetcareSport nutritionSport nutrition2009年09月Healthycare nutrition&Food service balanced nutrition to keep you going Healthycare Healthycare nutrition
12、nutritionGood qualityFood Food serviceservice2009年09月 Chocolate confectionery0 grams of trans fat Culinary chilled frozen foodlight wafer texture and delicious chocolate taste Chocolate&Culinary chilled frozen food2009年09月CerealDrinksIce creamA delicious cereal made with whole grainmagical enjoyment
13、 you can feel good bine healthy real fruit and a delicious taste Cereal,Drinks&Ice cream2009年09月Enjoy quality moments every dayNescaf 3 in 1Nescaf CappuccinoNescaf ClassicCoffeeCoffee2009年09月Nescaf CappuccinoNescaf 3 in 1Nescaf Classicmedium-dark Roast a full flavorTheyre frothy and wonderful.amazin
14、gly easy tomakeCoffee2009年09月Unique selling points1.High quality2.Reasonable price3.Well-known brand4.Strong R&D capability 5.Nestles idea2009年09月Main Markets2009年09月28Main MarketsNorth AmericaEuropeAsiaAfricaAustraliaSouth America2009年09月29NestlThe World2009年09月30Investment In The WorldNestl Shuang
15、cheng factory started production in Heilongjiang ProvinceHong Kong factory(dairy+ice cream)through acquisition of Dairy FarmNestl Erguna Factory started production(Inner Mongolia)Cumulative direct investment from Switzerland:RMB 8.3 billionAdded Capacity at Nestl Shanghai Ltd2009年09月31Sales Growth v
16、alue increase2009年09月Market Sales2009年09月33Kit-KatCooking FoodIce CreamPet-careDairy ProductsCandyMergers&Acquisitions In The World2009年09月34In UKIn USAIn ChinaKit Kat sals are up 18 per cent this yearNestl has joined HWCF.Nestl Pure Life factories.Nestl Market Share Growing2009年09月Main Competitors2
17、009年09月Competition12Products competitionMain competitors2009年09月Main competitors12 One of the worlds largest consumer goods companyOne of the worlds largest consumer goods company34Leading food manufacturerLeading food manufacturerglobal food and beverage leaderglobal food and beverage leadersecond
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