magicbulletMicrosoft平台体系之商业模式课件.ppt

1、描述方法Developing softwareBuilding a business around softwareLicensing softwareThis choice has value,but this choice is not a“magic bullet”平台體系之商業模式“Platform Ecosystem”5M developers750,000 partner businessesLocal ICT revenue:between$6-$18 per$1 of MS revenueThis choice has value,but this choice is not

2、a“magic bullet”Cites:Brian Fitzgerald,The Transformation of Open Source Software,MIS Quarterly,Vol.30 No.3(Sept.2006);Marco Iansiti and Gregory L.Richards,Information Technology Ecosystem Health and Performance,HBS Working Paper Number:06-034 (February 2006)(available at http:/hbswk.hbs.edu/item/540

3、5.html);Jonathan L.Zittrain,The Generative Internet,Harvard Law Review(2006)(available at http:/www.harvardlawreview.org/issues/119/may06/zittrain.pdf.)商業模式互通性標準專屬與開放原始碼 微軟的開放原碼實驗室 企業級卓越中心，提供客戶多元領域專業 學術研究合作，以及與開放原碼社群的交流 “有選擇的世界”(World of Choice)加強程式開發創意與學習 提供經濟機會 搭起互通橋樑現場僅有十份，櫃台可登記索取微軟支持您在開發與應用軟體的選擇，包括開放原碼方式與應用。