大学优品《酒店英语阅读》汇编版课件.ppt

1、Slide 1 of 15Hotel English Reading&KnowledgeUnit 1 Hotel and CareersSlide 2 of 15Scope Pre-reading Questions Background Information Reading and Finding Phrase Translation Useful Words and Expressions Global Reading Questions Exploring Hotel Knowledge Video WatchingSlide 3 of 15Pre-reading Questions

2、How would you define a hotel?What do you think of the characteristics of hotel industry?Do you want to go into the hotel industry?Give your reasons.Which position do you like best?Why?Slide 4 of 15Background InformationA hotel is an establishment that provides paid lodging on a short-term basis.The

3、provision of basic accommodation,in times past,consisting only of a room with a bed,a cupboard,a small table and a washstand has largely been replaced by rooms with modern facilities,including en-suite bathrooms and air conditioning or climate control.Slide 5 of 15Additional common features found in

4、 hotel rooms are a telephone,an alarm clock,a television,a safe,a mini-bar with snack foods and drinks,and facilities for making tea and coffee.Luxury features include bathrobes and slippers,a pillow menu,twin-sink vanities,and jacuzzi bathtubs.Larger hotels may provide additional guest facilities s

5、uch as a swimming pool,fitness center,business center,childcare,conference facilities and social function services.Slide 6 of 15Reading and Finding Phrase Translation Text A 客房 狭义上讲 全服务酒店 有限服务酒店 休闲旅客 全套房酒店 延时居住酒店 不过是 Text B 围绕 基本必需品 涨落起伏 唯一能够确定的是 Text C 加入 参与到 广泛的 促销活动 在强压之下 与相比Slide 7 of 15Useful W

6、ords and Expressions outlet n.1.a shop or organization which sells the goods made by a particular manufacturer or at a discount price,often direct from the manufacturer.专卖店专卖店;直销店直销店e.g.At the factory outlet youll find discounted items at up to 75%off regular prices.2.If someone has an outlet for th

7、eir feelings or ideas,they have a means of expressing and releasing them.(感情的感情的)发泄途径发泄途径;(思想的思想的)表达途径表达途径e.g.Her father had found an outlet for his ambition in his work.Slide 8 of 15 cite v.quote or mention 引用引用e.g.She cites a favourite poem by George Herbert.cite an example 举例举例e.g.Youd better cit

8、e an example to prove your opinion.Slide 9 of 15 nothing more than不过是不过是e.g.He adds that his work is nothing more than another form of community service.flood v.If you say that people or things flood into a place,you are emphasizing that they arrive there in large numbers.涌入涌入e.g.Large numbers of im

9、migrants flooded into the area.Slide 10 of 15dine v.have dinner 吃饭吃饭dine indine outdine togethere.g.He dines alone most nightsSlide 11 of 15Global Reading Questions What is a hotel in its narrowest sense?What services can a hotel offer today?How to distinguish full-service hotel from limited-service

10、 hotel?Can you tell some examples of unique hotels?What are the characteristics of hotel industry?What does the hospitality industry maily emcompass?What are the advantages and disadvantages of working in a hotel industry?Slide 12 of 15Burj AlArab Hotel-7 7星由来星由来-56 56-复式客房复式客房-总统套房总统套房-专车接送专车接送-停机坪

11、停机坪 Exploring Hotel KnowledgeSlide 13 of 15Pictures Slide 14 of 15Video Watching About Hotel IndustrySlide 15 of 15Thank you!Slide 16 of 15Hotel English Reading&KnowledgeUnit 2 Hotel ClassificationSlide 17 of 15Scope Pre-reading Questions Background Information Reading and Finding Phrase Translation

12、 Useful Words and Expressions Global Reading Questions Exploring Hotel Knowledge Video WatchingSlide 18 of 15Pre-reading Questions How do you classify the hotels?What do you think of the characteristics of the resort hotels?What type of hotel is your first priority when selecting a hotel to stay?Sli

13、de 19 of 15Background Information 不同规模的酒店自身定位不同、目标市场不同，硬件设施及软件不同规模的酒店自身定位不同、目标市场不同，硬件设施及软件服务都存在差异化，因此消费者的入住体验可能会大相径庭。服务都存在差异化，因此消费者的入住体验可能会大相径庭。所以，所以，具体了解消费者对不同类型酒店的入住体验差异，酒店经营者才能更具体了解消费者对不同类型酒店的入住体验差异，酒店经营者才能更精准地改善酒店硬件和服务，以最大化契合消费者需求。精准地改善酒店硬件和服务，以最大化契合消费者需求。1、豪华型消费者更愿意分享自己的入住体验；、豪华型消费者更愿意分享自己的入住体验

14、；2、餐饮和服务更多地被中高档酒店消费者所关注，对其满意度、餐饮和服务更多地被中高档酒店消费者所关注，对其满意度也很高；也很高；Slide 20 of 15 3 3、酒店档次越高，消费者对其价格满意度越低，对其设施满意度越高；、酒店档次越高，消费者对其价格满意度越低，对其设施满意度越高；4 4、经济型酒店消费者非常关注酒店卫生和位置；、经济型酒店消费者非常关注酒店卫生和位置；5 5、豪华型和高端型消费者对酒店整体满意度较高，舒适型和经济型对具、豪华型和高端型消费者对酒店整体满意度较高，舒适型和经济型对具体的设施和服务亮点印象很深；体的设施和服务亮点印象很深；6 6、豪华型酒店消费者最不能忍受洗

15、浴间排水出问题和噪音，舒适型和经、豪华型酒店消费者最不能忍受洗浴间排水出问题和噪音，舒适型和经济型消费者希望酒店电梯更加便捷。济型消费者希望酒店电梯更加便捷。Slide 21 of 15Reading and Finding Phrase Translation Text A 如以下各项 目标市场 购物商场 归类于 基于 趋于做 迎合、投合 Text B 主要原因 度假市场 把重点放在 客户满意度 Text C 性价比 采购成本 投币式电视 进入一个时代 拓展市场Slide 22 of 15Useful Words and Expressions category n.class or gro

16、up of things in a complete system of grouping 种类种类;类别；范畴类别；范畴place things in categories 分门别类分门别类 e.g.“Cultural metropolis”is a new category of metropolitan culture study.Slide 23 of 15occupancy n.1.action or fact of occupying a house,land,etc(房屋、土地等房屋、土地等)占有，占领，占用，占有，占领，占用，占据占据a change of occupancy

17、2.period of occupying a house,etc as an owner or a tenant(房子等的房子等的)占有期，占用占有期，占用期期 e.g.During her occupancy the garden was transformed.Slide 24 of 15 primary adj.1.earliest in time or order of development(在时间或发展顺序上在时间或发展顺序上)初始的，最早的，初始的，最早的，起步阶段的起步阶段的 e.g.The disease is still in its primary stage.2.mo

18、st important,fundamental 首要的；基础性的；根本的首要的；基础性的；根本的 e.g.The primary reason for advertising is to sell more goods.allocate v.allot or assign sth.(to sb./sth.)for a special purpose(为某目的为某目的)配给，分配某事物配给，分配某事物（给某人（给某人/某事物）某事物）e.g.He allocated each of us our tasks/allocated tasks to each of us.Slide 25 of 1

19、5 accessory n.thing that is a useful or decorative extra but that is not essential;minor fitting or attachment 附属品；配件；附件附属品；配件；附件 bicycle accessories respectively adv.separately or in return,in the order mentioned 各自地；分别地；轮流地各自地；分别地；轮流地 e.g.German and Italian courses are held in Munich and Rome resp

20、ectively.Slide 26 of 15Global Reading Questions What are the general factors influencing the classification of hotels?What is the benchmark for the categorization of hotel in the factor of property size?Could you give us some examples of hotels falling into different types based on the four general

21、factors?What are the characteristics of the resort hotel?What are the challenges the resort hotel facing to and the solutions to solve them?What are the characteristics of the budget hotel?What is the current situation of budget hotel in China?Slide 27 of 15The Venetian Las Vegas-Casino-24-Hour In-Suite Dining-Luxury Suites-Nightlife Exploring Hotel KnowledgeSlide 28 of 15Pictures Slide 29 of 15Video Watching About Different Types of Hotels Slide 30 of 15Thank you!