theme-park-主题公园研究课件.ppt

1、Huiying Chen&Jun Liu Contents Transformation of profit patternChoosing the cultural and diverse themeKeeping the stable and healthy speed in increase1.Transformation of profit patternThe profit comes from the gross revenueThe profit comes from the real-estate The profit comes from the brandThe profi

2、t comes from sharing the common touristsThe profit comes from the gross revenuethe core of this pattern stresses the profit from the total salesThe profit comes from three platforms,the inner platform,the communication platform with tourists,the cooperation platformSubstantial strategies change the

3、pricing mode of ticket (flexible)regenerate the recreation facilities encourage the employees communicate with the customers The profit comes from the real-estate Find the potential regionDevelop the attractions of theme park so that forming the prosperous surroundings and then the price of housing

4、will increaseMaking the advantage of the relativity of theme parkThe profit comes from the brandCreate the brandExpand the brandMaintain the brandThe profit comes from sharing the common touristsEnsure the target marketFind the enterprises which have the common target marketbuild the partnership wit

5、h them and sharing the common market Membership card systemFind the target marketFind the enterprisesBuild the relationship2.Choosing the cultural and diverse themeDeveloping the Chinese-style themeDeveloping the special themeDeveloping the modern themeDeveloping the Chinese-style theme park Find th

6、e theme from the traditional cultureIntegration of the modern culture and Chinese traditional cultureMake the advantage of our rich cultural resourceDeveloping the special themeWhat theme is special it is different from the other parks and has a recognized image by tourists it represents the regiona

7、l culture it should be very creativeDeveloping the modern themeTechnology ScientificAmazing 3.Keep the stable and healthy speed in increaseDevelop the derivative products about theme parkDevelop the real-estate around the theme parkDevelop the merchandise theme park Develop the own brand 4.The trends of the theme parkCulture theme parkLeisure and vocational theme parkTheme park involving knowledge,interesting and technology