2020直播购房节策划方案.pptx

1、2020直播购房节策划方案目目 录录系统集中直播内容贰PLEASE WRITE YOUR TEXT 活动概括壹PLEASE WRITE YOUR TEXT 系统集中直播流程叁PLEASE WRITE YOUR TEXT 抖音直播肆PLEASE WRITE YOUR TEXT 伍活动收益及费用PLEASE WRITE YOUR TEXT 活动概括壹PLEASE WRITE YOUR TEXT he Spring Festival is the most important festival in China.People usually decorate the doors and window

2、s with red papercuts.becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or presents from their parents and grandparents.On New Years Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,

3、there usually fairworks.On New Years Day,people usually put on their new clothes and visit their femily and friends.They usually say:Happy New Years Day.The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people

4、good luck all the year round.活动概括活动宗旨和目标 疫情期间，返乡购房群体并非无需求，因线下销售渠道（售楼部/地推渠道）关闭，购房者无法了解湖滨国际的项目信息，更无法与本楼盘取得有效沟通联系，湖滨国际开展的首届直播购房节，利用A系统集中直播+线上售楼部B抖音号运营+直播，打通疫情期间买房卖房供需无障碍宣传沟通通道，让购房者在家一站式看房选房；通过直播全面直观的将项目优势卖点展示给购房者，并在结合小程序线上售楼部，加载送红包/送礼/打折/特惠房等营销形式，直接实现楼盘与购房者确定购房意向，根据疫情情况选择适当方式及时间实现成交。活动概括活动地点、时间时间：2020

5、2.182020 2.28（暂定）地点：湖滨国际售楼中心+各置业顾问直播空间主题：2020湖滨国际首届新春直播购房节直播形式：系统集中直播+抖音直播客群：修水返乡置业者+新春购房者内容：红包派发、礼品互动、项目简介、置业政策系统集中直播内容贰PLEASE WRITE YOUR TEXT he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts.becouse red means good luck.Peop

6、le usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or presents from their parents and grandparents.On New Years Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Years Day,people usual

7、ly put on their new clothes and visit their femily and friends.They usually say:Happy New Years Day.The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.系统集中直播线上直播系统直播内容：1、1000元

8、/楼（建议）盘用户互动红包派发；2、前50名进直播间留言互动礼品派发（留联系电话登记或凭前50名发言截图待售楼中心开放后领取）；3、项目介绍加提问互动（首个回答提问者留联系方式或凭发言截图待售楼中心开放后领取）；4、项目针对线上购房优惠信息公布；5、将意向客户引入修水论坛自定义对应的各自楼盘线上售楼部；6、最终本场直播邀请人数前三名给予奖品公布（领取方式同上）。系统集中直播线上售楼部线上售楼部内容（已完善）：1、本项目简介；2、本项目效果图加户型图；3、本项目优惠信息；4、本项目联系方式（电话+微信）。系统集中直播流程叁PLEASE WRITE YOUR TEXT he Spring Fest

9、ival is the most important festival in China.People usually decorate the doors and windows with red papercuts.becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or presents from their parents and grandparents.On New Y

10、ears Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Years Day,people usually put on their new clothes and visit their femily and friends.They usually say:Happy New Years Day.The Spring Festival finishes at the Lantern Festival after

11、 two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.系统集中直播流程筹备阶段1、人员筹备：置业顾问1-2名（因疫情期间，不建议多人至售楼处）人员要求：A、沟通表达能力强；B、形象气质佳上镜感强；C、对项目及置业政策 熟知；D、着项目工装工牌。2、场地筹备：各售楼中心 场地要求：A、卫生清洁；B、灯光开启充足；C、新春氛围布置；D、案场封闭安静；E、网络畅通。3、资料筹备：项目简介/互动提问问题/置业政策。4、物料

12、筹备：A、1000元线上红包；B、小份随手礼50份；C、互动礼品若干（根据提问问题数量自备）；D、邀请奖品前三名奖品。5、完善本楼盘线上售楼中心资料。系统集中直播流程宣传阶段1、各本项目合作的公众号推文、H5链接前三天高密度宣传推广；2、要求全体员工微信朋友圈转发本次活动全部推文链接；3、每场直播前预热邀请好友观看万元线上红包+礼品。系统集中直播流程执行阶段1、人员按安排直播时间节点提前1小时到底案场准备；2、按直播流程进行有序直播 拜年新春寄语+抗击疫情寄语开场互动（开场随手礼+红包）项目分篇介绍+提问礼品互动项目返乡/新春置业优惠政策介绍导流至修水论坛及本项目已完善的线上售楼部本项目收集意

13、向客户公布邀请前三名给予奖品；3、及时回复在线上售楼中心意向客户留言及互动沟通；4、售楼中心开放后，根据直播留存数据兑现礼品。系统集中直播流程直播时间安排 时间（先到先选）时间（先到先选）直播内容直播内容2月18日 上午10:30-11:30项目住宅直播2月18日 下午15:00-16:00项目商业直播抖音直播肆PLEASE WRITE YOUR TEXT he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red paperc

14、uts.becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or presents from their parents and grandparents.On New Years Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,there usually fai

15、rworks.On New Years Day,people usually put on their new clothes and visit their femily and friends.They usually say:Happy New Years Day.The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the

16、 year round.抖音直播抖音账号运营+直播抖音直播内容：1、抖音账号运营蓄粉A、抖音账号的自运营；B、制作内容为：普及购房置业的基础知识+湖滨国际项目卖点/优惠政策；2、抖音直播A、各置业顾问抖音运营+直播培训；B、各置业顾问抖音直播流程+内容设计；C、各置业顾问开通抖音直播功能；D、置业顾问按公司规定时间进行直播。3、抖音直播时间安排：规定直播时间：2月18日起-2月？日 每晚20:00活动收益及费用预算伍PLEASE WRITE YOUR TEXT he Spring Festival is the most important festival in China.People u

17、sually decorate the doors and windows with red papercuts.becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or presents from their parents and grandparents.On New Years Eve,family always have a big dinner.Everybody ar

18、e watch TV and talk.In the midnight,there usually fairworks.On New Years Day,people usually put on their new clothes and visit their femily and friends.They usually say:Happy New Years Day.The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling

19、 called yuanxiao.It can take people good luck all the year round.1、前期预热宣传推广预计破5万爆光量，宣传推广楼盘信息及优惠政策；2、系统集中直播，两场预计曝光量总计预计20万人次；直观全面的展示项目信息及优惠政策，精准收集意向客户；3、修水论坛/修水地产网线上售楼部超20万固定粉丝基数专属自定义入口+本项目自有的线上售楼部小程序，后期持续发力，长效公示项目信息及优惠政策，持续精准收集意向客户。系统集中直播收益系统集中直播收益1、抖音运营曝光预计5万；2、各置业顾问抖音直播待估。抖音直播收益抖音直播收益 活动总费用活动总费用项目项目费用费用 线上购房节直播6000元（3000元/场）各签约合作平台前期宣传+直播信息发布免费修水论坛/修水地产网线上售楼部三个月入驻权免费抖音号运营+直播培训2000元/两个课时总计8000元千元直播互动红包 楼盘自备互动礼品置业顾问抖音直播免费谢谢观看