IBM与软件的故事(顶级企业的发展思路)汇编课件.ppt

1、IBM software storyThe IBMsoftware storyPrepared for IBM by 11th Avenuepage 1I B M s o f t w a r e s t o r y p a g e 1 收吻旅伦龋猖IBM software storyPeople consume only whatthey need,when they need it.The leading utility provider in Spain is launching an automated energy management systemthat enables more

2、than 300 industrial customers,900 service providers and 11,000 householdsto better control their energy usage.Users will be able to establish consumption protocolsto minimize electricity use in peak periods and to take full advantage of renewable energyresources when available.page 4I B M s o f t w

3、a r e s t o r y p a g e 4 蔽郑醇栗隋囊IBM software storyThey know the bestway from A to B.The Singapore Land Transportation Authority is improving one of the most modern,affordableand heavily used public transport networks in the world,by adding an integrated paymentoption that can be used for the bus or

4、the train,plus parking and vehicle congestion charges.And in the background,the system studies the usage data to help design new schedulesand routes that will further reduce congestion.page 5I B M s o f t w a r e s t o r y p a g e 5 滤键豫竞曹排IBM software storyThey access thebest and brightest,from anyw

5、here.A medical imaging systems designer develops technology that enables medical professionalsto view medical imagessuch as X rays,computed tomography scans and MRIsvia wiredand mobile devices,including laptops,smart phones and Web-enabled PDAs,which allowsdoctors who are not physically on site to l

6、end their expertise and provide medical assistancea breakthrough for the medical profession.page 6I B M s o f t w a r e s t o r y p a g e 6 弊赫懈肥蛀狐IBM software storyThey spend more timewith the people andthings they love.Harley Davidson is engaging their raving customers in unique ways empowering the

7、m toconnect over social networks,share photos,plan rides,create blogs and engage in a waythat turns their customers into sellers.page 7I B M s o f t w a r e s t o r y p a g e 7 朝娠梳品碳腔IBM software storyThey see hiddenpatterns.Blue Cross and Blue Shield Association is gathering and analyzing informati

8、on received fromall participating Blue Cross Blue Shield plans to obtain a national view of claims data.Usingthis consolidated information,the organization can improve negotiations with health providersregarding healthcare costs,predict medical expenses and better identify member risk factorsfor hea

9、lth issues and hospitalization.page 8I B M s o f t w a r e s t o r y p a g e 8 垢滴滁炒掣梁IBM software storyThey recognize problemsbefore its too late.One of the largest school districts in Alabama is integrating disparate data sources into anadvanced warning system.Using this single,reliable source of i

10、nformation,teachers will gaininsight into the academic lifecycle of each student and monitor student progress with increasedvisibility.The system will enable teachers to address and resolve issues before they escalate,helping steer students on the right path and reduce drop out rates.page 9I B M s o

11、 f t w a r e s t o r y p a g e 9 屯茹迂铀鸡楼IBM software storyBehind every one of theseexamples is a business,government or an industrythat has used softwarein new ways.page 10I B M s o f t w a r e s t o r y p a g e 1 0 噬蒋庄捎IBM software storyToday,more than ever,organizations use software toenable every

12、facet of their business.page 11BusinessSoftwareI B M s o f t w a r e s t o r y p a g e 1 1 B u s i nIBM software storyBut with new models and ways of working come new challenges.page 12DataeverywhereAs the world becomes moreinstrumented,the challenge isto get more out of the wealthof new information

13、from managingdata to developing insights.New expectationsfor valueGlobal integrationand connectivityAs the world becomes moreinterconnected and as theparadigm of the organization shiftsfrom multinational corporationto globally integrated enterprise,businesses can no longer afford tooperate as island

14、s.More than ever,they need to find ways to connectboth internally and externally.Customer expectations havenever been higher:Personalizedservice,delivered flawlessly.Differentiationthrough peopleAs always,its the capabilities andingenuity of the people in businessthat deliver results.But today,itsab

15、out more than just those on yourpayrollthe greater opportunityis how well you can engage aworldwide ecosystem of employees,partners,suppliers,and customersto help create new value.BusinessSoftwareSecurity risksTechnology has allowed workto move beyond physical locationsand brand offices.It now exist

16、s on virtual platforms,across dispersed teams andplayers.But the more data andinformation organizations makeavailable to their internal audience,the greater the risk.I B M s o f t w a r e s t o r y p a g e 1 2 D a t a GIBM software storyAnd as a result,a new set of needs has emerged.Turn information

17、into insightsIncrease agilityConnect&collaboratepage 13BusinessEnable business service&product innovationDrive enterprise operationseffectiveness&efficiencyManage risk,security&complianceSoftwareI B M s o f t w a r e s t o r y p a g e 1 3 B u s i nIBM software storyThese needs range from building te

18、chnology advantageto developing new strategic business solutions.Business solutionspage 14“I need to make better use of my companysinformation.That means my company hasto do a better job managing data and content.With timely access to clean data,we coulddevise new ways to serve our customers.”“I nee

19、d better ways to connect my team toimprove their productivity and ability to maketimely decisions.By connecting key processesand enhancing collaboration,we can be moreresponsive to our customers and partners.”“I need to create more efficiency within ourexisting infrastructure.That starts with greate

20、rvisibility and control across all of our operationsboth IT and enterpriseand better managementof our overall resources.”Turn informationinto insightsIncrease agilityConnect&collaborateEnable business service&product innovationDrive enterprise operationseffectiveness&efficiencyManage risk,security&c

21、omplianceTechnology advantage“I need to create the processes and flexibleinfrastructure our organization needs to reactmore quickly to changing market conditions.”“I need to deliver smarter products,services andcapabilities more efficiently and reduce cost andrisk across the product and application

22、lifecycle,while also providing better service experiences tomy end customers.”“I need to ensure that my organization is pro-activelyidentifying all the different types of risks to ourbusiness,and that we have security and resiliencyplans in place to address any threat or disruption.”I B M s o f t w

23、a r e s t o r y p a g e 1 4“I n eIBM software storySmarter softwarefor a smarter planetpage 2I B M s o f t w a r e s t o r y p a g e 2 乒竹胆菊炸疥IBM software storyOn a smarter planet,software is changingthe way people live.page 3I B M s o f t w a r e s t o r y p a g e 3 苟廉沼毅檀IBM software storyAddressing

24、 these needsrequires smarter software.page 15I B M s o f t w a r e s t o r y p a g e 1 5 碎巷阀可啡IBM software storyTurn information into insightsSmarter softwareknows&acts.page 16Case study:CarrefourThe Carrefour Group is the premier retailer in Europe and thesecond largest worldwide,with more than 15,

25、000 multi-formatstores in 33 countries and more than 490,000 employees.UsingIBM Software for Business Intelligence and Analytics,Carrefourhas been able to leverage its customers consumption patternsto establish the most popular loyalty program in France,withnearly 14 million members.By leveraging hi

26、storical transactiondata and real-time business analytics,Carrefour can identify itsmost profitable customers,what products they buy,andmostimportantlywhat products they would be willing to buy with theright incentive.Marketers can craft highly targeted campaigns,execute them rapidly and gauge their

27、 impact instantaneously.With the capability to distribute promotions through kiosks,mobile phones,Web sites,and hand-held devices,SmarterSoftware from IBM has directly supported Carrefours effortsto strengthen customer loyalty by creating a common customerexperience across all of its retail formats.

28、I B M s o f t w a r e s t o r y p a g e 1 6 C a s eIBM software storyIncrease agilitySmarter softwareadapts.page 17Case study:SMCSMC,which is headquartered in Singapore,is a leadingpneumatics supplier.While having ample warehouse space,the company had outgrown manual inventory control processes.They

29、 needed a system that could help track thousands ofdifferent types of valves,sensors,fittings and vacuums inreal-time,as well as handle millions of shipments.Using an IBM and IBM partner database management solution,SMC was able to integrate receiving,stocking,replenishment,order fulfillment and shi

30、pping,giving them up-to-the-secondvisibility of its inventory and product whereabouts.With IBMssoftware applications,SMC is able to conduct immediate andseamless downloading of customer orders and new partswithout costly and error-prone re-keying of information.Withgreater visibility and control acr

31、oss the system,staff membersat the warehouse are able to collaborate in new ways andrespond faster to changes in the supply chain.Most importantly,the solution assures that warehouse locations dont drop belowminimum stock levels.With IBM software,SMC has been able to increase shippingcapacity across

32、 Asia by 25 percent,while reducing expensesby 25 percentall while maintaining a 100 percent accuracyof orders placed.I B M s o f t w a r e s t o r y p a g e 1 7 C a s eIBM software storyConnect&collaborateSmarter softwareconnects.page 18Case study:Shikoku Electric Power CompanyOne of 10 electric uti

33、lities in Japan that generates and deliverspower locally,Shikoku Electric Power Company supplieselectrical service to more than 2.8 million people.As part ofa multi-utility business group,the company has expandedbeyond the electrical service infrastructure it originally developed,and now offers new

34、data communications services,includingcable TV,internet and phone service over fiber to the home.IBM Software for Messaging and Collaboration has helpedShikoku implement a communications system for knowledgesharing throughout the company,including critical informationto enable rapid recovery from po

35、wer outages duringemergencies such as earthquakes.By strengthening basicaccess control and setting up a framework to address theissue of information leakage,the company has also createdan environment of improved governance.Whether its daily business manuals,or procedures to solveequipment problems,o

36、r recovering quickly from major outages,Smarter Software from IBM has helped Shikoku connectits employees,customers and partners together,and deliveran enhanced level of service throughout.I B M s o f t w a r e s t o r y p a g e 1 8 C a s eIBM software storyEnable business service&product innovation

37、Smarter softwaredelivers.page 19Case study:French biomedical companyA French biomedical company has an ambitious mission:develop the most advanced artificial heart to drasticallyextend the life of heart disease patients.While theheart includes many technological and biomedical firsts,perhaps the big

38、gest breakthrough is the hearts state-of-the-art use of software and sensors to adjust its ownperformance.The company entrusted IBM to developthe software and sub-systems key to their success.Depending on the patients level of exertion,the heartadjusts its speed and blood pressure to feed more oxyge

39、nto the body.That allows for a more normaland variablelevel of physical exertion,whether the patient is sittingstill,climbing a flight of stairs,or taking a brisk walk.Thebuilt-in software also allows the device to be remotelymonitored and diagnosed,sparing patients frequent tripsto the hospital for

40、 routine checkups.With Smarter Software from IBM,patients with theseartificial hearts enjoy greater autonomy and freedom to goabout their lives,while trusting that their physicians andhospital have all the most up-to-the-moment informationto ensure theyre heathy and safe.I B M s o f t w a r e s t o

41、r y p a g e 1 9 C a s eIBM software storypage 20Enable business service&product innovationSmarter softwaremonitors&controls.Case study:McCarran International AirportUsing IBM Software for Asset and Service Management,McCarran International Airport in Las Vegas,Nevada was ableto significantly streaml

42、ine and optimize its entire operations,and deliver a customer experience rated as the best in thecountry.McCarran was able to increase its efficiency andservice quality by unifying the management of all IT andoperational assets,and consolidating the various legacyfinancial and operational systems in

43、 one place.Key benefitsinclude significantly improved technician productivity;accelerated resolution of repairs;reduced IT costs;increasedrevenue through accurate chargebacks;enhanced securityand streamlined compliance reporting.So whether its a pot hole that needs to quickly be fixed ona runway,or

44、whether its ensuring that customer baggageis appropriately routed,or that the right people have the rightsecurity access at the right time,Smarter Software fromIBM has helped McCarran Airport distinguish itself byoptimizing its internal workflow systems and integratingits previously siloed assets.I

45、B M s o f t w a r e s t o r y p a g e 2 0E n a bIBM software storyDrive enterprise operations effectiveness&efficiencySmarter softwareoptimizes.page 21Case study:Swiss ReTo help manage its growth,Swiss Re moved from a siloed,manual approach in managing key IT processes to an end-to-end service manag

46、ement model in which IT processes arestandardized,automated and aligned with business needs.One area where this shift can be seen is in the organizationshandling of change and release management processes:Itsnot unlikely that during a single weekend IT staff must implementbetween 200 and 1,000 IT ch

47、anges.Swiss Re partneredwith IBM to improve their change and release managementby aligning software delivery with business requirements,predicting future IT requirements and assessing how changescould affect service,and automating previously manualprocesses to ensure quality and reduce errors.With S

48、marter Software from IBM,Swiss Re has been ableto deploy new services faster and with fewer errors.In fact,some service changes that previously took days to deploycan now be completed in just 10 minutes.And with aconsolidated view of their infrastructure,developers cancreate new services to run on e

49、xisting resources rather thansourcing whole new technologies.I B M s o f t w a r e s t o r y p a g e 2 1 C a s eIBM software storyManage risk,security&complianceSmarter softwareprotects.page 22Case study:Allied Irish BanksAs competition and regulation increases,Allied Irish Banksneeded to become mor

50、e agile and cost-effective in serving itsretail customers.Thus,the company embarked on a completetransformation of its retail banking system.As part of thetransformation,the company needed to replace its existingmainframe security system.Moving forward,they needed acomprehensive suite of security to