品牌营销方案策划书模板.pptx

1、PowerPoint品牌营销策划书品牌营销策划书LogoBrand Marketing And Strategy Plan陈述人：袁甜梦陈述人：袁甜梦陈述时间：陈述时间：20 xx.1.1CONTENTS前言Introduction行业市场环境分析Industry Market Environment Analysis目标市场环境分析Target Market Environment Analysis竞品分析Competitive Analysis消费者分析Consumer Analysis品牌分析Brand Analysis战略设计Strategic Design品牌规划Brand Plan

2、“”IntroductionIntroduction前 言目前XX公司拥有可乐,醒目,芬达,雪碧等碳酸饮料,拥有酷儿等果汁饮料.冰露纯净水自2002年投入市场以来没有像XX的其它饮料品牌那样以塑造品牌形象为核心展开广告宣传.像XX广告语:抓住这感觉雪碧的晶晶亮,透心凉已成为当下的时尚语.可冰露作为XX投入中国市场的饮料产品之一,却没有进行品牌运作,悄无声息的一夜之间就出现在了消费者眼前.做好冰露纯净水的广告策划,实施好其广告策略有助于塑造与XX公司相适应的冰露纯净水品牌形象,有助于提升冰露纯净水在消费者心中的地位行业市场环境分析Industry Market Environment Analy

3、sis微观环境要素顾客竞争者社会公众企业内部营销中间商企业的供应商人口经济政治法律科学技术社会文化自然地理宏观环境要素Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need h

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