商务英语阅读(基础篇)Unit-3-Business-Etiquette-in-Different-Countries-5课件.ppt

1、目录12Reading SkillText AText BReading PracticeText CIntroductionIntroductionIntroductionWords and ExpressionsWords and ExpressionsWords and ExpressionsNotesNotesNotesExercisesExercisesExercisesText AIntroduction Business etiquette is very important in business communication.So it is necessary to know

2、 some basic ideas about it.Firstly,lets learn some business etiquette in China.I.Reading PracticeBusiness Etiquette in China Text A GreetingsAddress a person using his or her family name only,such as Mr.Chen or Ms.Hsu.The Chinese family name comes first and is usually one syllable.A one or a two-syl

3、lable given name follows a family name.For example,in the case of Teng Peinian,Teng is the family name and Peinian is the given name.In some instances,Westernized Chinese might reverse their names when visiting and sending correspondence abroad.Therefore,it is always a good idea to ask a native spea

4、ker which name is the family name.I.Reading PracticeText A For business purposes,it is traditionally acceptable to call a Chinese person by the surname,together with a title,such as Director Wang or Chairman Li.Avoid using someones given name unless you have known him or her for a long period of tim

5、e.Formality is a sign of respect,and it is advisable to clarify how you will address someone very early in a relationship,generally during your first meeting.Do not try to become too friendly too soon,and do not insist that your Chinese counterparts address you by your given name.The Western pattern

6、 of quick informality should be resisted.The Chinese way of greeting is a nod or slight bow.However,when interacting with Westerners,Chinese usually shake hands.Bear in mind that a soft handshake and a lack of eye contact do not necessarily indicate timidity.It only implies that the person is not ac

7、customed to the firm handshakes commonly used in the West.I.Reading Practice8/2/2022Text A Do not start to eat or drink prior to the host.As a cultural courtesy,you should taste all the dishes you are offered.Never place your chopsticks straight up in your bowl.By placing your sticks upright in your

8、 bowl your will remind your host of joss sticks which connotes death.Do not drop the chopsticks because it is considered bad luck.Do not put much food in your mouth at a time.Drink only when there is no food in your mouth.Try not to get into your mouth anything that will have to be taken out.Do not

9、make any noise when you eat.Do not clean your teeth Do not leave the table during a meal before the host gives the signal at the end.When the host indicates that the dinner is over,he will start to rise from his seat and all the guests rise from theirs at the same time.I.Reading Practice8/2/2022Text

10、 A Gift Giving It is appropriate to bring a gift,particularly something representative of your town or region,to a business meeting or social event.Gifts indicate that you are interested in building a relationship.A gift should always be wrapped,but avoid plain black or white paper because these are

11、 the colors of mourning.Present the gift with both hands as a sign of courtesy and always mention that this is only a small token of appreciation.Do not expect your gift to be opened in your presence.This indicates that it is the thought that counts more than the material value.I.Reading Practice8/2

12、/2022Text A Never give a clock,handkerchief,umbrella or white flowers,specifically chrysanthemums,as a gift,as all of these signify tears and/or death.Never give sharp objects such as knives or scissors as they would signify the cutting of a relationship.Lucky numbers are 6 and 8(especially in a ser

13、ies,such as 66 or 888).An unlucky number is 4.I.Reading Practice8/2/2022Text AWords and Expressionsetiquette et,ket,-kt n.礼仪,礼节greeting ri:ti n.招呼,问候address dres vt.向讲话,向发表演说;写信给syllable silbl n.音节surname s:neim n.姓formality f:mlti:n.拘泥形式,拘谨;遵守礼节I.Reading Practice8/2/2022Text Aclarify klrifai vt.&vi

14、.使清楚;澄清counterpart kauntp:t n.与对方地位相当的人,与另一方作用相当的物timidity timidti n.胆怯；羞怯escort esk:t n.护送者,护卫队;护航舰,护航飞机principal prinspl adj.最重要的;主要的toss ts vt.&vi.扔;投;抛demean.dmi:n vt.使降低身份,使卑下temptation temptein n.诱惑,引诱banquet bkwit n.宴会,盛宴reciprocate rspr,ket vt.&vi.报答;酬答mourning m:n,mr-n.悲痛courtesy k:tisi n.谦

15、恭有礼I.Reading Practice8/2/2022Text ANotes In some instances,Westernized Chinese might reverse their names when visiting and sending correspondence abroad.在有些情况下，一些西方化的中国人会在访问或向国外发信函时将他们的姓和名字调换位置。Formality is a sign of respect,and it is advisable to clarify how you will address someone very early in a

16、 relationship,generally during your first meeting.遵守礼节是尊重的一种表现。建议在第一次会面时弄清楚以何种方式与对方交谈。I.Reading Practice8/2/2022Text A At a formal banquet,be prepared to give a short,friendly speech in response to the hosts speech.在正式的宴会中，要准备一段简短而友好的祝词以回应东道主的讲话。When invited for dinner,it is polite to sample every d

17、ish served.当应邀赴宴时，品尝所有的菜品是礼貌的表现。It is appropriate to bring a gift,particularly something representative of your town or region,to a business meeting or social event.将带有家乡或本地特色的礼物带到商务会议或社交活动现场是恰如其分的。I.Reading Practice8/2/2022Text AExercises I.Reading Practice 1.How do people address a person in busin

18、ess in China?A.using his or her given name B.using his or her family name C.using his or her nickname D.using his or her title 8/2/2022Text AI.Reading Practice 2.What is the Chinese way of greeting?A.a firm handshake B.a soft handshake C.eye contact D.a nod or slight bow 8/2/2022Text AI.Reading Prac

19、tice 3.How do Chinese interact with westerners?A.a firm handshake B.a soft handshake C.eye contact D.a nod or slight bow 8/2/2022Text AI.Reading Practice 4.How do people exchange business cards?A.hold out card using both hands.B.toss or deal business card across the table,.C.hold out card using one

20、hand D.put someones card directly into the pocket8/2/2022Text AI.Reading Practice 5.How do business meetings begin in China?A.get down to business right away B.begin with small talks C.tell jokes D.exchang business cards8/2/2022Text AI.Reading Practice 6.What should be prepared at a formal banquet?A

21、.a speech in response to the hosts speech B.a gift C.some jokes D.handkechief 7.When invited for dinner,what should the guest do?A.bring a gift B.make a speech C.sample every dish served D.shake hands with the host 8.What kind of gift should be brought to a business meeting or social event?A.an expe

22、nsive gift B.a gift representative of your town or region,C.a clock D.scissors 9.What colors should be avoided when wrapping a gift?A.white or red B.green or black C.black or white D.black or red 10.What are lucky numbers in China?A.1 and 6 B.6 and 8 C.10 and 8 D.6 and 98/2/2022Text A II.Fill in the

23、 blanks with the words given blow.Change the form where necessary.etiquette address formality counterpart timidity principal toss temptation courtesy mourningI.Reading Practice1 He _ the audience in an eloquent speech.2.Theres no time for _ in everyday life 3.They mocked at my _.4.Drinking is a _cau

24、se of highway deaths.5.He _ the beggar a coin.adrressed formality timidity principal tossed 8/2/2022Text A I.Reading Practice6.They didnt even have the _ to apologize.7.He was in deep _ for his dead wife.8.The rules of _ are not so strict nowadays 9.The sales directress phoned her _ in the other fir

25、m.10.He was surrounded by _.courtesy mourning etiquette counterpart temptations 8/2/2022Text BIntroduction Business etiquettes are different in different cultures.Knowing the differences are very important in business communication.The following is a general introduction of it.I.Reading Practice8/2/

26、2022Text BBusiness Etiquettes Across Culture Though it is impossible to fully understand all the intricacies of other societies,it is worth learning at least the basics of business etiquette-how to greet and address others,how to dress,how to handle business cards,personal space,eye contact,and punc

27、tuality to name a few.1.First impressions are always important so showing cultural respect when greeting others is essential.In many western countries a handshake is the preferred greeting,but even differences exist there.In Germany a firm,brief handshake with good eye contact is expected at introdu

28、ctions and departures while in Italy handshakes can be warm and spirited in business meetings.And in both countries it is customary to shake hands with everyone in the group upon entering and leaving,avoiding general group salutations.I.Reading Practice8/2/2022Text B Some cultures,such as the French

29、,may kiss one another when greeting at work,but it is best to refrain from the behaviour unless they initialise it,extending your hand instead.In America,a firm handshake,lasting 3-5 seconds,upon greeting and leaving should be offered while good eye contact during your handshake should be maintained

30、.If you are meeting several people at once,maintain eye contact with the person you are shaking hands with,until you are moving on to the next person.Good eye contact during business and social conversations shows interest,sincerity and confidence.The Japanese often shake hands with westerners as a

31、sign of respect and appreciate when westerners bow out of respect to their culture.Chinese may bow or shake hands.In Saudi Arabia always shake hands with the right hand as left hands are considered unclean.Never extend your hand to a Saudi woman.And in Taiwan,western males should not initiate a hand

32、shake with Chinese females.I.Reading Practice8/2/2022Text B 2.Eye contact is essential in Australia,England,Germany,Italy,and the United States,for example,but it should be used with caution in Taiwan where prolonged eye contact is considered a hostile gesture.3.Although time is treated differently

33、amongst cultures,it is always in your best interest to be punctual.In Germany and Japan,arriving late is rude and unacceptable.In England,You must always be punctual.Arriving a few minutes early is acceptable.Dont be surprised,however,if you are kept waiting for a business meeting in Saudi Arabia,wh

34、ere punctuality is not of high importance.4.In the U.S.and in Taiwan people are uncomfortable when their personal space is invaded,so it is recommended to stay about two arms lengths away.In Australia and England,an arms length distance should be observed,while in France and Italy people may stand c

35、loser while talking.Privacy is very important to the English.Therefore asking personal questions or intensely staring at another person should be avoided.Eye contact is seldom kept during British conversations.I.Reading Practice8/2/2022Text B 5.Handle business cards in China with respect by reading

36、it and then carefully placing it in a card case.Never place it in a shirt pocket or wallet immediately without examining it first.When distributing cards there,do so with two hands.6.The safest guideline to follow for business attire is a dark suit and tie for men and a business suit or skirt and bl

37、ouse for women.Avoid heavy perfumes or colognes and excessive jewelry.But it is always worth researching the attire of the country you are visiting.In America,business suit and tie are appropriate in all major cities.Wear dark colored business suits in classic colors of gray and navy.For an importan

38、t formal meeting,choose a white dress shirt,for less formal a light blue shirt will still give you a conservative appearance.I.Reading Practice8/2/2022Text B Women should wear a suit or dress with jacket in major cities.Wearing classic clothing and classic colors of navy,gray,ivory,and white will en

39、sure you give a confident and conservative appearance.Clothing,whether formal or casual,should be clean and neat in appearance.In the UK,conservative dress is very important for both men and women.Dark suits,usually black,blue,or gray,are quite acceptable.Mens shirts should not have pockets;if they

40、do,the pockets should always be kept empty.Additionally,men should wear solid or patterned ties,while avoiding striped ties.Men wear laced shoes,not loafers.Businesswomen are not as limited to colors and styles as men are,though it is still important to maintain a conservative image.Remember to wear

41、 good socks in Japan as you may be asked to remove your shoes during some business meetings.I.Reading Practice8/2/2022Text B 7.When possible,learn a few words in the language of the country you are visiting as a sign of respect.5And before you travel,contact your embassy to request briefing on busin

42、ess etiquette and cultural background.I.Reading Practice8/2/2022Text BWords and Expressionsintricacyntrksi:n.(常复数)错综复杂的事物basicsbeisiks n.基本要素;基本原理punctuality pktu lt n.严守时间essentialisenl adj.必不可少的,绝对必要的;非常重要的salutation,sljten n.招呼,致意,致敬refrainrifrein vi.抑制;克制;戒除initialise inilaiz vt.初始化Saudi Arabias

43、audi reibj n.沙特阿拉伯I.Reading Practice8/2/2022Text Binitiateiniieit vt.开始,着手caution k:n n.小心,谨慎,慎重hostilehstail adj怀有敌意的,不友善的gesturedest n.姿态,表示punctual pktul adj.严守时刻的;准时的;正点的invadeinveid vt.&vi.侵犯,干扰distributedistribju:t vt.散发;散播;分布perfumep:fju:m n.香气,芳香,香水cologne klun n.科隆香水,古龙水embassy embsi n.大使馆

44、I.Reading Practice8/2/2022Text BNotes1.Though it is impossible to fully understand all the intricacies of other societies,it is worth learning at least the basics of business etiquette.尽管不可能充分了解所有社会的错综复杂的商务理解，学习一些基本常识还是必要的2.Some cultures,such as the French,may kiss one another when greeting at work,

45、but it is best to refrain from the behaviour unless they initialise it,extending your hand instead.在法国，人们在工作时可能会以相互接吻来打招呼，但最好还是不要采用这种方式除非他们先主动。用握手取而代之。I.Reading Practice8/2/2022Text B3.Eye contact is essential in Australia,England,Germany,Italy,and the United States,for example,but it should be used

46、 with caution in Taiwan where prolonged eye contact is considered a hostile gesture.在澳大利亚，英国，德国，意大利和美国目光交流很重要。但在台湾就要谨慎些，长时间的目光交流被看作是不友善的表现。4.Although time is treated differently amongst cultures,it is always in your best interest to be punctual.尽管不同的文化背景对时间的观念不同，最好还是要准时。5.And before you travel,conta

47、ct your embassy to request briefing on business etiquette and cultural background.在旅行前与大使馆联系索取关于商务礼仪和文化背景的简单介绍。I.Reading Practice8/2/2022Text BExercisesI.Reading Practice Tell whether each of the following statements is true()or false()according to the text.()1.In Italy a firm,brief handshake with g

48、ood eye contact is expected at introductions and departures while in Germany handshakes can be warm and spirited in business meetings.()2.In France,it is best to kiss one another when greeting at work()3.In Saudi Arabia always shake hands with the left hand as right hands are considered unclean.()4.

49、Never extend your hand to a Saudi woman.()5.In Taiwan,western males should initiate a handshake with Chinese females.8/2/2022Text BI.Reading Practice()6.Eye contact is essential in Australia,England,Germany,Italy,and China.()7.In Saudi Arabia,punctuality is not of high importance.()8.In Germany and

50、Japan,arriving late is rude and unacceptable.()9.In the U.S.and in Taiwan people are uncomfortable when their personal space is invaded.()10.Remember to wear good socks in Japan as you may be asked to remove your shoes during some business meetings.8/2/2022Text BI.Reading Practice1.In Germany a firm