教学课件：商务英语精读(第2册).ppt

1、New Horizon College English商务英语精读2电子教案Table of Contents TEACHING CONTENTSqSection One:Business CommunicationsqSection Two:TextqSection Five:Business ReadingWarming-up ActivitiesDetailed Explanation CBA TEACHING STEPSLearning ObjectivesEHomework Revision&RecitationBrainstorming QuestionsRole-play of

2、the DialogueLanguage PointsBusiness KnowledgeKnowledge ExtensionDMain Points&Difficulties To learn the communicative skills of making an Appointment;To know about the levels of Economic IntegrationTo master the usage of key special terms,words and phrases in the dialogue.To conduct a series of liste

3、ning,speaking,reading,writing and translating activities concerned with the theme of the chapter.Learning ObjectivesB.Warming-up ActivitiesRevision&RecitationTo review the main points of what we learned last class through Q&A:C.Detailed Explanation Section one:Business Communications Making an Appoi

4、ntment After sending Mr.Jackson and Louis to Friendship Hotel,Yang Shan immediately returns to ABC Company and reports their arrival to Mr.Zhang Hao,the general manager.Mr.Zhang asks him to telephone them in the evening and make an appointment with them after they have a good rest.1.The appointment

5、system When you first contact the Service you will be offered a reception appointment of approximately 30 minutes.The purpose of the reception appointment is for you and the Counselor to meet each other,and for you to introduce the Counselor to the problem which concerns you.It is also an opportunit

6、y for you to ask questions about anything you are not sure of.Occasionally more than one session might be needed in order to clarify what would be the best way forward.If you and the Counselor decide together that ongoing counseling would be appropriate then further appointments will be offered to y

7、ou.However,there may be a short wait,depending on the demand for the University Counseling Service at the time.2.How to make an appointment The Counselling Service is open for appointments throughout the year apart from when the Counsellor is on leave.Each appointment lasts for 50 minutes.Term Time:

8、8.00 am-12.30pm and 1.30pm-5.00pm Monday to Friday Vacation Time:8.30am-12.30 pm and 1.30pm-4.30 pm Monday to Friday.To make an appointment,contact the University Counselling Service by email or by phone.When you phone,the counsellor will answer your call personally unless she is unavailable,in whic

9、h case there will be a brief message for you to respond to.Email:Gayle.C Office Tel:Direct external line-88180391,Internal extension number-8391 CANCELLING APPOINTMENTS If you are unable to keep an appointment or if you have decided you no longer need the appointment please let the Counsellor know i

10、n advance if at all possible.3 confirm 及物动词及物动词 vt.1.证实;确定+(that)+wh-His letter confirmed everything.他的信证实了一切。2.坚定;加强The latest developments confirmed me in my belief.最新的发展使我坚信我的信仰。3.批准,确认The queen confirmed the treaty.女王批准了此项条约。4.【宗】给.施坚信礼4 schdedule 名词名词 n.C 1.表;清单;目录Have you got a schedule of pos

11、tal charges?你有没有邮资价目表?2.【美】时间表;课程表;(火车等的)时刻表The teacher posted the schedule of classes.教师将课程表公布出来了。3.计划表;日程安排表They have planned a tight schedule of travel.他们安排了一个紧凑的旅行日程。4.报表 及物动词及物动词 vt.1.将.列表(或清单等).2.将.列入计划(或时间)表.3.【美】安排,预定H+to-vThe delegation is scheduled to arrive tomorrow.代表团定于明日到达。5 conference

12、 名词名词 n.1.(正式)会议;讨论会,协商会C(+on)I attended a conference on disarmament last week.我上周参加了一个裁军会议。2.讨论,会谈US1(+with)The teacher was in conference with parents after school.放学后教师和家长进行了商谈。3.(学校,教会,体育队等的)联盟C 4.成人补习班C6 textile 名词名词 n.纺织品;纺织原料CThe designers have created a new textile.设计人员创造了一种新织物。形容词形容词 a.纺织的Th

13、e textile industry employs many women workers.纺织工业雇许多女工人。Field tour 实地考察 send to 送到 make an appointment 预约 report to sb.向某人汇报 planned schedule 原计划 put through the conference room 会议室 the assistant manager 经理助理Section Two:levels of Economic Integration区域经济的一体化、世界经济的全球化是当前世界经济的发展趋势。为了不落在世界经济发展的潮流之后，世界

14、各国的政府和学者都在研究经济一体化的利弊及自己在该进程中应该扮演的角色。Part 1(Para 1)1.What does economic integration include on different levels?barrier 名词名词 n.C1.障碍物;路障,栅栏The police put up barriers to control the crowd.警察设置障碍物,借以控制人群。2.障碍,阻碍(+to)They soon overcame the language barrier.不久他们便克服了语言上的障碍。3.界线(+between)4.剪票口;海关关卡Mike was

15、 stopped at the barrier because he forgot to show his ticket.麦克在剪票口被拦住了,因为他忘记出示车票。discriminationtory 形容词形容词 a.1.有识别力的 2.差别对待的Within a few months,all customs barriers,quantitative restrictions and discriminatory practices were swept away.短短几个月，一切关税壁垒，配额限制，以及各种差别对待的惯例都一扫而光。tariffs名词名词 n.C1.关税;税率;关税表Th

16、e government is going to lower the tariff on imported cars.政府打算降低进口汽车的关税。2.价目表;收费表May I see your tariff,please?请你给我看看价目表,好吗?3.【英】(列有价目的)菜单4.【美】【口】价钱及物动词及物动词 vt.1.对.征收关税2.定.的税率;按税率定.的价格quotas 名词名词 n.1.配额;定额;限额COur group fulfilled this months quota ahead of time.我们组提前完成了这个月的定额。Each has his quota of wo

17、rk for the day.每个人的工作日都有定额。In relation to 关于 I have a lot to say in relation to that affair.关于那件事,我有好多话要说。spectrum 名词名词 n.C1.【物】谱;光谱They could look at the spectra of the light the moons reflected.他们可以观察月亮反射的光的光谱。2.【电信】频谱;射频频谱3.【电】电磁波谱4.系列;范围;幅度(+of)There is a wide spectrum of opinions on this questi

18、on.在这个问题上有着各种不同的意见。Dismantle vt.1.去掉.的覆盖物;从(房子、船等)拆除(+of)dismantle a house of its roof 拆掉房子的屋顶 2.拆卸,拆开;解散dismantle an engine 拆开发动机 formular名词名词 n.1.(应酬话等的)惯用语句,客套话CHow do you do?is a polite formula.您好。是客气的套语。2.惯例,常规;准则,方案C(+for)A formula for settling the border dispute has been worked out.已拟定一个解决边界纠

19、纷的方案。3.配方,处方C(+for)The formula of the medicine is still a secret.此药的配方仍是秘密。4.【数】公式;方程式C(+for)5.【化】分子式C(+for)6.【美】配制成的婴儿奶粉或奶水UIf you are not planning on breastfeeding,you have to decide on a formula.如果你不打算喂母奶,那么你得决定选一种婴儿奶粉(水)。immigration 名词名词 n.1.(外来)移民,侨民CCanada has many immigrants from Europe.加拿大有许

20、多欧洲移民。形容词形容词 a.1.移入的,迁入的 2.移民的,侨民的 及物动词及物动词 vt.1.(常后接oneself)使投降,使自首(+to)The criminal surrendered himself to the police.罪犯向警察自首。2.交出,放弃She surrendered her dream of becoming a model.她放弃当模特儿的梦想。He was ordered to surrender his gun.他被命令交出他的枪。3.(常后接oneself)听任,使沉溺于(+to)The mother surrendered herself to gr

21、ief.那位母亲哀痛不已。不及物动词不及物动词 vi.1.投降,自首They both refused to surrender.他俩拒不投降。Surrender(1)Surrender(2)名词名词 n.1.投降,屈服;自首UCThe surrender of the soldiers saved themselves from being killed.士兵们的投降使他们免遭杀戮。The enemy were forced to make an unconditional surrender.敌军被迫无条件投降。2.引渡,让渡;交出;放弃Usupreme 形容词形容词 a.1.最高的,至上

22、的The Pope is the supreme leader of the Roman Catholic Church.教皇是罗马天主教的最高领袖。2.最大的,极度的;最重要的This is the supreme danger of our times.这是我们时代最大的危险。undermine 及物动词及物动词 vt.1.在.下挖坑道The convicts undermined the prison wall and escaped.囚犯们在监狱墙下挖地道逃跑了。2.(海,风等)侵蚀.的基础The waves had undermined the cliff.波浪冲刷侵蚀悬崖的底部。3

23、.暗中破坏;逐渐损害They are trying to undermine my position.他们在试图损伤我的地位。The bad cold had undermined her health.重感冒损伤了她的健康。encounter及物动词及物动词 vt.1.遭遇(敌人);遇到(困难,危险等)I encountered great difficulties in learning English grammar.我在学习英语语法时遇到了很大困难。2.意外地遇见(朋友等)The first person she encountered was Cyril Scott.她遇到的第一个人

24、是西瑞尔史考特。不及物动词不及物动词 vi.偶然相遇(或遭遇)名词名词 n.C1.遭遇,冲突(+with)2.偶然(或短暂的)碰见(+with)A fortunate encounter brought us together.一次幸运的邂逅使我们相识。commit及物动词及物动词 vt.1.犯(罪),做(错事等)I committed an error in handling the business.我在处理这一业务时犯了一个错误。2.使承担义务;使作出保证;使表态(+to)He didnt commit himself to anything.他没有作任何承诺。3.把.交托给;把.提交给

25、;把.付诸(+to)The child was committed to the nurses care.孩子被交给护士照顾。4.把.押交;把.判处(+to)The judge committed him to ten years imprisonment.法官判处他十年徒刑。5.拨出,指定.用于(+to)The company committed most of its profits to building new factories.公司拨出大部分利润建造新工厂。6.使投入战斗,指派.作战Part 2(Para 2-5)2 .What is the least restrictive a

26、nd loosest form of economic integration among countries?(para2)3.What is the most notable feature of a free trade area?(para2)4.What is the customs union?(para3)5.What is the common trade policy of a customs union with respect to nonmembers?(para3)6.What is the common market?(para4)7.What does the c

27、reation of a true economic union require?(para5)(para2)In other words,each member is free to set any tariffs,quotas,or other restrictions that it chooses on trade with countries outside the free trade area.Among such free trade areas the most notable are the European Free Trade Area(EFTA)and the Nor

28、th American Free Trade Agreement(NAFTA).换句话说，各个成员国可以自由地对与自由贸易区以外的国家进行的贸易设制自己决定的任何关税、配额或其他限制。这样的自由贸易区中，最显著的是欧洲自由贸易区（EFTAP）和北美自由贸易协定(NAFTA)。本句中“that it chooses”是定语从句，修饰前面的名词短语:“tariffs,quotas,or other restrictions”注意，此句中的“on”与“set”搭配，“seton”,意为“对设置”。Part 3(Para 6)8.What are the benefits derived from e

29、conomic integration?9.What are the disadvantages of economic integration?The benefits derived from economic integration include trade creation,economies of scale,improved terms of trade,the reduction of monopoly power,and improved cross-cultural communication.来自经济一体化的利益包括创造贸易机会，具有规模的经济效益，改善的贸易条款、减少垄

30、断势力、促进跨文化交流等。本句中“derived from”是过去分词短语作定语，修饰前面的名词“benefits”。deteriorate 不及物动词不及物动词 vi.1.恶化;质量(或价值)下降;退化;堕落Relations between the two countries have deteriorated sharply in recent weeks.最近几周那两个国家间的关系严重恶化了。及物动词及物动词 vt.1.使恶化;使下降;使退化;使堕落diversion 名词名词 n.1.转向,转移;转换UCdiversion of funds from the treasury 转移金

31、库中的资金 2.分散注意力U 3.分散注意力的东西CHis last argument was a diversion to make us forget the main point.他最后的论点是在声东击西,想让我们忘掉要点。4.娱乐,消遣CChess and tennis are his favorite diversions.下棋和网球是他最喜爱的娱乐活动。impediment名词名词 n.C1.妨碍,阻碍;障碍物(+to)The main impediment to development is the countrys huge foreign debt.发展的主要障碍是国家欠下的

32、巨额外债。2.(口吃等的)语言障碍Its difficult to understand him because he has a speech impediment.他的话很难听懂,因为他讲话口吃。3.【律】合法婚姻的障碍4.【律】缔结合同的法定障碍PI had a speech impediment,commonly referred to as a stutter or stammer.我患有语言障碍，就是通常所指的口吃或者是结巴。Economic integration 经济一体化 Free-trade area 自由贸易区 Customs union 关税同盟 Common mark

33、et 共同市场 Economic union 经济联盟 Member countries 成员国 In relation to 关于，有关 Agriculture produces 农产品 European free trade area 欧洲自由贸易区 North American free trade area 北美自由贸易区 With respect to 就而言，关于 Take the form of 采取形式C.Detailed ExplanationSection Five:Business ReadingPre-reading questions:Be subject to 受支

34、配，服从于The objective of the Single European ActMonetary policies 货币政策Government spending 政府支出De facto 事实上，实际上Exchang rates 兑换率 In effect 在实施中，有效Be committed to 忠于,全心全意投入To the detriment of 不利于,有害于,有损于.Section Five:Business ReadingPre-reading questions:What is the end of economic integration like since

35、 the travels of Marco Polo seven centuries ago?(para1)What are the three fundamental factors affecting the process of economic globalization?(para2)What are the important dimensions of economic integration?(para2)What is the trend of regional economic integration like throughout the world since 1990

36、?(para3)List some examples of economic integration around the world.(para4)D.Main Points&Difficulties1.Main Points1.The communicative skills of making an appointment;2.Definitions of terms concerning economic integration;3.2.Difficult Points1.the understanding of the definitions;?.Do all the exercis

37、es from page 11 to 19.Hand in your homework on translation part of the exercises next Tuesday morning.Preview Chapter 2 and do its exercises first.HOMEWORKHOMEWORKE.HomeworkHAPPY EVERY DAY,MY FRIENDS!New Horizon College English商务英语精读2电子教案Table of Contents TEACHING CONTENTSqSection One:Business Commu

38、nicationsqSection Two:TextqSection Five:Business ReadingWarming-up ActivitiesDetailed Explanation CBA TEACHING STEPSLearning ObjectivesEHomework Revision&RecitationBrainstorming QuestionsRole-play of the DialogueLanguage PointsBusiness KnowledgeKnowledge ExtensionDMain Points&Difficulties A.The Lear

39、ning ObjectivesTo learn the communicative skills of establishment of business relation;To know about the role of multinational enterprises;To master the usage of key special terms,words and phrases in the dialogue.To conduct a series of listening,speaking,reading,writing and translating activities c

40、oncerned with the theme of the chapter.B.Warming-up Activities1.Revision&RecitationTo review the main points of what we learned last class through Q&A:C.Detailed Explanation Section 1:Business Communications Establishment of business relation When Mr.Jackson meets Mr.Zhang Hao at the trade fair in G

41、uangzhou,he receives some catalogues and pamphlets of the exports ABC Foreign Trade Co.Ltd.deals in.He is interested in some of that companys exports,so he decides to have a visit to that company at the invitation of Mr.Zhang Hao.Useful Sentences Ive also logged onto the website of your company thes

42、e days and found many of your products displayed there.And Ive gone over all the catalogues and pamphlets you offered when we met in Guangzhou.What products are you interested in,then I found them fine in quality and beautiful in design.They met with great favor overseas and are always in great dema

43、nd.Some of them seem to be of the latest fashion.You saw our products at the trade fair,such as silks and garments,and you also got the catalogues and pamphlets of our exports.As for our credit standing,financial position,you may refer to our bank,or to our local chamber of commerce.We always trade

44、with foreign companies on the basis of equality and mutual benefit.I have no doubt that it will bring about closer ties between us.I will go back and discuss this with other managerial staff of our company.I hope a lot of business will be put through between us.catalogue 名词名词 n.C1.(图书、商品等的)目录;目录册,目录

45、簿 2.【美】大学概况一览 3.登记,记载及物动词及物动词 vt.1.为.编目;将.编入目录 2.登记,记载The catalogue list product by category.目录按种类列出产品。名词名词 n.1.小册子CThey issued a pamphlet concerning the worsening environment.他们出了一本有关环境恶化的小册子。名词名词 n.1.(一件)衣服C 2.服装,衣着PThis shop sells garments of all kinds.这家商店销售各式各样的衣服。及物动词及物动词 vt.1.给.穿衣服Hlog名词 n.C1

46、.圆木;原木;木料The cabin was built of logs.这小屋是用原木建造的。2.【海】测程仪,计程仪3.航海日志;飞行日志The captain of the ship entered the details in the log.船长把详细情况记入航海日志中。4.(机器运转,检修等)记录5.(工程,试验等的)工作记录簿及物动词 vt.1.伐(林木);采伐(某地区)的林木(+off)Well log another section of the area today.今天我们要砍伐另一部分林区的树木。2.把(树木)锯成段木3.把.记入航海(或飞行)日志4.航行;飞行(一定距

47、离,时数)(+up)How many hours did the plane log in the sky between April 30 and May 15?这架飞机于四月三十日至五月十五日期间在空中飞行了多少小时?fashionfashion名词 n.1.(服饰等的)流行式样;时尚,风气UCI dont like the fashion of that coat.我不喜欢那件上衣的式样。2.(尤指女性的)时装U3.样子,方式S1UHe greeted us warmly in his usual friendly fashion.他以他惯有的友好方式热烈欢迎我们。4.风行一时的事物;红

48、人the S5.上流社会U及物动词 vt.1.制作;使成形;形成;把.塑造成(+from/out of/into)She fashioned the clay into a pot.她用粘土制成个罐。2.使适应,使适合(+to)3.改变,改革equality 名词名词 n.U1.相等;平等;均等equality of size 尺寸相同 racial equality 种族平等 2.【数】等式mutual 形容词形容词 a.Z1.相互的,彼此的Mutual understanding is essential to friendship.相互理解对友谊至关重要。2.共有的,共同的We foun

49、d that we had a mutual friend.我们发现我们有一个共同的朋友。The trade fair 交易会 Pamphlet of the exports 出口品册子 Fine in quality and beautiful in design 样式新颖,质量优良 Traditional exports 传统出口品 Latest fashion 最近流行的 Credit standing 信用状况 Financial position 财务状况/地位 Chamber of commerce 商会 State-owned 国有的 Manager staff 管理人员 Spe

50、cilfic enquiry 明确的询价，询盘 Make an offer 出盘，出价Section Two:Text 跨国公司的巨大发展和传播引起了争议。有些人认为，跨国公司不仅应对本国的失业问题负责，而且还盘剥他国人民、掠夺他国资源。可是，另外一些人却认为，跨国公司创造的就业机会远比它们消灭的多。而且，它们给东道国带来了所需的资金和技术。那么，跨国公司到底是怎样的一种经济现象呢？本文将使你对它有个大概的认识。Para 1What are multinational enterprises(MNEs)?equity 名词名词 n.1.公平,公正U 2.【律】衡平法U 3.抵押资产的净值U 4