教学课件·高级商务英语教程I(第二版)1.ppt

1、Unit 1 Brainstorming1Reading Comprehension2Listening Skills3Business English Skills4Case StudyWriting Task5 Brainstorming:warm-up discussion1.What is globalization after all?2.Is globalization a historical process or a recent phenomenon?3.Do you personally like globalization or not,why?4.Do you thin

2、k China has benefited more or harmed more from globalization?Vocabulary-how these words are used in the article:1.Row争吵，吵闹2.Claustrophobic幽闭恐惧症3.Bracing令人振奋的4.Parochial教区的，地方性的5.Tin-eared充耳不闻的6.Outrider先驱者，先遣者7.Work-shy羞于工作的，不愿意工作的8.Nasty龌龊的，恶意的9.Vested interests利益集团10.Delve into探究，钻研Vocabulary-how

3、these words are used in the article:11.Coalition（政党等）临时结成的联盟12.Bishop(天主教及英国国教）主教13.Rebel反叛者14.Compact合同，契约15.Stagnation停滞，滞止16.Cynic犬儒学派之徒，愤世积俗者，讽世者17.Complacent自满的，洋洋得意的18.Cushion缓冲19.Elite精英20.world-beater天下无敌者，举世无双者ThemeThe article describes the typical row of how British politics perceives and

4、deals with the economic problems,such as income equality,welfare,employment and even immigration as distinct domestic disputes.The author argues that this“island politics”limits the British perception of these problems and its underlying root of the problemglobalization.The author suggests that the

5、British government should put the problems in the bigger framework of globalization and seek solutions.Organization&StructurePart I(Para.1-2)Introduction of island politicsPart II(Para.3-6)Disputes on economic problems within the perspective of island politicsPart III(Para.7-8)The nature of the prob

6、lems-impacts from globalizationPart IV(Para.9-10)Attitudes towards globalizationPart IV(Para.11)A global approach suggested to the problems.Please answer the following questions in listening 1.21.Who are the existentialists who attacked the alienation of individuals from tradition?2.According to the

7、 speaker which contributes more to the alienation of individuals,the modernity or globalization?3.Why do you think the speaker is worried about pop culture and cultural hegemony?Listening:Cultural impact of globalization1.Have you ever lost your temper on the phonephone rage?Why?Are you disturbed by

8、 the sales people from,say,a real-estate company or insurance company?Explain the plight situation.2.Are there any other phone harassments that make you upset or outrageous,e.g.cross-line,busy line,cut-off,no money on pre-paid card,strangers call and wrong numbers etc.Please tell your partner the ex

9、perience.3.If you were the salesman or call-center assistant in a credit card company or an Internet sales company,how do you deal with telephone calls that either complain or inquire the service of your company?4.How do you think the company should train call-center people to deal with incoming cal

10、ls?5.Please role play a telephone call as the situation on P.11Business English Skills:handling telephone rageCase Study of Lenovo Group Written Task Please watch the video as recommended in the following websites Lenovos going-global commercial at:http:/ Lenovos globalization trap in financial stat

11、ements at http:/ Please discuss the questions on P.14 with regard to Lenovos going global strategy and write a memo to be referred to the CEO of the Lenovo.To:From:Date:SubjectTo:From:Date:Subject:As the most important internal communication tool,unlike notes,memorandum must be written in complete s

12、entences and follow the format above.Memo Format for Reference Be your own hero,Create,innovate and surpass!Unit 2 Brainstorming1Reading Comprehension2Listening Skills3Business English Skills4Case StudyWriting Task5 Brainstorming:warm-up discussion1.What is your definition of success?2.What is your

13、definition of happiness?3.Are you happy?Please name top five factors that can make you happy.4.What is the relationship between success and happiness?5.The employees of successful companies have a higher level of happiness,do you agree?Vocabulary-how these words are used in the article:1.batter连续猛击，

14、殴打2.phone hacking电话窃听3.escalate(使)逐步扩大，不断恶化，加剧4.unsurprising 不令人吃惊的5.treatise论文；论述；专著6.economic metric经济指标7.coalition（政党，国家等）临时结成的联盟8.realm领域；范围9.intangible 难以捉摸的，无法确定的 （指企业无形资产）10.pounce on 猛扑向；突然袭击Vocabulary-how these words are used in the article:11.distract转移；分心12.austere（指人或行为）十分简朴的，苦行的13.screw

15、 sb.over欺负某人；欺骗某人14.retention保持；维持；保留15.traction 牵引；牵引力ThemeThe article describes the survey on citizens well-being that Cameron,the Prime Minister of the United Kingdom has conducted,and the debate about its results.The same metric of happiness also exists in corporations where the performances of

16、managers are also partly measured by the employees or the customers well-being.The author argues that its necessity and reliability are doubtful for happiness is intangible and also raises some questions.Organization&StructurePart I(Para.1)Background introductionsPart II(Para.2-3)Camerons effort on

17、the servey of citizens well-being and the discussion of its necessityPart III(Para.4-7)The metric of happiness in corporationsPart IV(Para.8)Authors opinions and questions.Please answer the following questions in listening 2.21.What is the authors advice assuming that you have all obtained employmen

18、t and are fairly started?2.What is the prime condition of success?3.What is one fault of American businessman?Listening:Success in Life1.In what business situations do we need small talks?2.How can you break the ice in your first encounter with business strangers?3.What are the save topics for small

19、 talks?4.What do you think people often talk about in the office?5.Please role play a small talk as the situation on P.25Business English Skills:Handling Small Talk and Office TalkCase Study of Hai Di Lao Hot Pot Written Task Please watch the video as recommended in the following websites“Interpret

20、the Business Model of Hai Di Lao Hot Pot by Professor Yang Guoan”at http:/ can never copy Hai Di Lao Hot Pot by the author Huang Tieying”at http:/ Please discuss the following questions with regard to Hai Di Laos business model and business culture and write a letter to your US business partner to i

21、ntroduce Hai Di LaoDear Sir or Madam or XXXBODYYours Sincerely,NamePositionEnclosure(if any)When discussing important events,letters are necessary.The accuracy of words and the tone of language require special attention.Letter Format for Reference Be your own hero,Create,innovate and surpass!Unit 3

22、Brainstorming1Reading Comprehension2Listening Skills3Business English Skills4Case StudyWriting Task5 Brainstorming:Games Game 1:How many hours do you spend on mobile phone entertainment such as ?Do you play games,watch videos,and socialize with your friend?How many WeChat friends and groups have you

23、 got?Turn on the WeChat,shake your mobile phone,and see how many friends you can locate.Game 2:How many hours do you spend on the Internet each day either for work or for pleasure?Please search on your mobile phone for the most popular micro-blog topic today(the one that has been tweeted most times

24、or with largest number of comments)either on or on .The person who is the first to come out with the answer should read the message aloud to the whole class.Brainstorming:Games Game 3:Form into groups of three or four.Use your laptop or mobile phones to purchase three items specified by the instruct

25、or on any Internet shopping website.Please count the time from when the item is searched till the purchasing orders are created(you dont have to pay though).Compare the efficiency and convenience of different purchasing channels and websites.Brainstorming:Business Terms (Complete the spelling of the

26、 words based on the definition)1.s_:is a mobile phone built on a mobile operating system,with more advanced computing capability and connectivity than a feature phone.2.l_:is a portable personal computer with a clamshell form factor,suitable for mobile use.3.i_:A means of connecting a computer to an

27、y other computer anywhere in the world via dedicated routers and servers.Connected to it,users can send and receive all kinds of information such as text,graphics,voice,video,and computer programs.4.b_:is a software application for retrieving,presenting and traversing information resources on the Wo

28、rld Wide Web.5.b_:is an optical machine-readable representation of data relating to the object to which it is attached.Brainstorming:Business Terms (Complete the spelling of the words based on the definition)6.e_:refers to economic activity that occurs online.It includes all types of business activi

29、ty,such as retail shopping,banking,investing and rentals.7.b_d_:extremely large data sets that may be analyzed computationally to reveal patterns,trends,and associations,especially relating to human behaviour and interactions.8.b_:the acronym for WEB LOG,is simply a web diary,where the writer can be

30、 read by the web users who register as the followers.9.v_ r_:means experiencing things in a vivid manner through our computers that dont really exist.10.a_ i_:refers to the ability of a computer system or machine to perform tasks normally requiring human intelligence.Brainstorming:Discussions 1.Do y

31、ou think that science and scientific revolution has the limitation of national border and historical constraints?2.How do you understand Thomas Kuhns paradigm theory as he published in his book The Structure of Scientific Revolution in 1962?3.What should be the PARADIGM of digital science and inform

32、ation revolution?Do you think consensus has been made with regard to how it will eventually change our future and our lives?4.Have you ever considered the country of origin issue whenever you are shopping online for branded products such as Apple and Huawei mobile phone?Vocabulary-how these words ar

33、e used in the article:1.hegemony 名词 n.霸权,支配权2.assemble 动词 vt.组装，装配3.emboss 动词 vt.凹凸印（字体或图案）4.brawn 名词 n.体力5.lavish 形容词 adj.大量的；耗资巨大的6.rattle 动词 vt.使慌乱，使紧张7.stinging 形容词adj.感觉刺痛，灼痛的8.bungle 动词 vt.搞砸（尤用于新闻报道）9.knee-jerk 形容词 adj.膝反射的（形容本能地，未经思考做出的）Vocabulary-how these words are used in the article:10.h

34、one 动词 vt.磨练（把刀磨快），训练（尤指技能）11.pecking order 名词 n.社群等级，权势等级12.Balkanize 动词 vt.使巴尔干化（将某地区分裂成敌对区域）13.discordant 形容词 adj.不一致的，相互冲突的14.unassailable 形容词 adj.不容置疑的，攻不破的15.galvanize 动词 v.激励，刺激（某人）16.supercharged 形容词 adj.增加动力的Vocabulary-how these words are used in the article:17.remit 名词 n.职权范围；控制范围18.blur 动

35、词 vt.使变得模糊不清19.tit-for-tat 名词 n.以血还血，以牙还牙的报复20.stifle 动词 vt.窒息，压制21.abysmal 形容词adj.极坏的，极糟的Theme The article firstly introduces the rise of China in technology and the incresing fall of America.Then it describes the unsettledness of Ameica as well as the targeted strategies.Furthermore,it points out

36、the real problem between China and America and the potential solutions.The author finally makes a comment on Mr Trumps current approach,demonstrating that this move wont benefit America.Organization&StructurePart I(Para.1-2)The rise of Chiese digital technologyPart II(Para.3-4)The reaction of Americ

37、a facing the rise of ChinaPart III(Para.5-6)The problem behind this issue Part IV(Para.7-8)The ideal response to the the problemPart IV(Para.9-11)The failure of Mr Trumps approach Please answer the following questions in listening 3.21.Is eBay a digital retailer?2.What are the two important function

38、al parts of eBay,according to John Donahoe?3.According to John Donahoe,will people use mobile phones or laptops more often for e-shopping in the next three years?4.Why do you think smartphones will be more frequently used for e-shopping?In what way do you think companies such as eBay and Alibaba hav

39、e contributed to convenient e-commerce?Listening:the Future of E-CommerceOral Task.Draft a persuasive request on behalf of the Director of Zhongguancun Science Park Management Committee and then make a phone call to invite Dr.Kai-fu Lee to give a speech at the opening ceremony on how to nurture entr

40、epreneurship and start up businesses in mobile internet business.Please one of your team members has to make a mock speech of Dr.Kai-fu Lee.Business English Skills:Making a Persuasive RequestCase Study of Li Jingwei Written Task Please write a shore memoir(a simple life story)of him by including the

41、 basic personal information,personality,achievements and contribution,and his values and beliefs.Memoir is a brief introduction of ones life or part of it.It should be genuine and believable,and clearly describes the character of the protagonist.Advices on Memoir Be your own hero,Create,innovate and

42、 surpass!Unit 4 Brainstorming1Reading Comprehension2Listening Skills3Business English Skills4Case StudyWriting Task5 Brainstorming:warm-up discussion1.What methods do you think are plausible to motivate employee to work harder?2.What are the benefits and costs of employee stock ownership plan?3.Do y

43、ou think SOHO will improve working efficiency?4.Do you support flextime job system and casual Fridays?Why or why not?Vocabulary-how these words are used in the article:1.outraged 义愤填膺的，愤慨的2.mind-boggling 令人诧异的，难以置信的3.spleen 脾脏，坏脾气，怒气4.dismiss 解散，开除，让离开5.fury 狂怒，暴怒，激怒者6.lavish 浪费的，丰富的，大方的7.remunerate

44、 酬劳，给予报酬，赔偿8.schema 模式，图解，概要9.extrinsic 外在的，外来的，固有的10.reckless 鲁莽的，不顾后果的Vocabulary-how these words are used in the article:11.diligence 勤奋，勤勉12.laud 赞美，称赞13.adept 熟练的，擅长的14.eschew 避免，避开15.dullard 愚人，笨蛋16.lumber 笨重行动，缓慢移动17.overwhelming 压倒性的，势不可挡的18.differential 差别，差异19.infraction 违反ThemeThe article

45、mainly introduces the arguments of a bonus critic,Daniel Pink,who insists that people should be intrinsically innstead of extrinsically motivated.However,many examples have demonstrated that carrots and sticks are still being effectively used,which suggests that Mr.Pinks argument has its own demerit

46、s.Organization&StructurePart I(Para.1-2)There is a new book that helps to criticize bonus-driven strategy Part II(Para.3-7)Mr.Pinks argument on how should people be motivatedPart III(Para.8-10)Despite Daniel Pinks arguements,carrots and sticks are still being widely employed.Please answer the follow

47、ing questions in listening 4.21.Please fill in the blanks with appropriate words.1)According to Li Shan,micro-blog has the advantage of _ and _ over traditional recruitment websites.2)The key trait on the candidates valued by Lenovo China is _ according to its recruiting specialist Wang Wenyu.3)Chin

48、a Internet Network Information Center shows that the number of Chinas micro-blog users is _by the end of June this year.4)Antal International is a _.Listening:Sina Weibos online recruitment servicePlease answer the following questions in listening 4.25)Anya Luang said two advantages of micro-blog re

49、cruitment for companies are _ and _.6)Luang adds that most job seekers on micro-blogs are young people who value the_ and _.2.Why is traditional recruitment process so important according to Luangs words?Listening:Sina Weibos online recruitment service1.Have you had any embarrassing experiences in a

50、pplying for a job or attending an interview because of inadequate preparation?For example,you forgot to bring something or lost your way.Talk about the plight with your partners.2.Talk in your group about your best performance in an interview and what you have learned from other applicants?3.Which f