职场综合英语教程第三册Unit-8-E-commerce课件.ppt
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- 综合 英语 教程 第三 Unit commerce 课件
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1、Unit 8E-commerceYou are able to:Be familiar with the basic concepts of E-commerceBe aware of the advantages and disadvantages of E-moneyKnow the process of Internet marketingWrite order lettersKnow some information about famous E-commerce sites Learning ObjectivesContentsRelated Information2Language
2、 Focus1Writing5Reading43Listening and SpeakingLanguage Focus1.dispatch 2.delivery 3.return 4.refund 5.exchange 6.check the status of your refund/return 7.order 配货 退货 退款送货 订货/下订单换货查看退款/退货状态Language Focus8.change your order 9.track your parcel 10.payment 11.print an invoice 12.cancel items or orders 1
3、3.manage payment methods 14.manage your address 跟踪包裹修改订单 付款 管理付款方式 打印发票 管理收货地址取消购物/订单 Alibaba Group Alibaba Group is a family of Internet-based businesses with a mission to make it easy for anyone to buy or sell anywhere in the world.Since its inception,it has developed leading businesses in consume
4、r e-commerce,online payment,business-to-business marketplaces and cloud computing and has expanded into new areas such as mobile apps,mobile operating system and Internet TV.The company is focused on fostering the development of an open,collaborative and prosperous e-commerce ecosystem that benefits
5、 consumers,merchants and the economy as a whole.Related Information Amazon China offers products spanning 32 categories.With more than 20 million items,Amazon China provides books,music,videos,software,consumer electronics,appliances,toys,watches,jewelries,bags,suitcases,apparel,shoes,dry food,offic
6、e supplies,home decoration,baby products,sporting and outdoor products,and health and personal care items.Related InformationeBay Inc.With 128 million active users globally,eBay is one of the worlds largest online marketplaces,where practically anyone can buy and sell practically anything.Founded in
7、 1995,eBay connects a diverse and passionate community of individual buyers and sellers,as well as small businesses.Their collective impact on ecommerce is staggering,and more than 500 million items are listed on eBay.Related InformationWatch Video 1中国电子商务Related Information A population of more tha
8、n 1.3 billion.A middle class 200 million strong and growing.More than 450 million Internet users,including 150 million online shoppers.As Chinas remarkable growth continues,conditions for e-commerce are improving.The Ministry of Commerce said in a report released Tuesday that,in 2011,the transaction
9、 volume of Chinas overall e-commerce business grew by 29.2 percent,reaching a stunning 5.9 trillion yuan.The equivalent of one eighth of the countrys GDP that year.Related Information China will surpass Japan in 2012,and the U.S.by 2013,making it the worlds largest online trading market.But experts
10、are warning consumers to remain vigilant against rampant online fraud,as law enforcement in the sector is still weak.Around 25 percent of internet users have reportedly had money taken from their accounts without their authorization.Almost 39 million have reportedly experienced fraud while shopping
11、online.Related InformationQ1:According to the video,how many online shopper are there in China?A1:150 million.Q2:What is the overall online transaction volume in 2011?A2:5.9 trillion yuan.Q3:When is China suppoed to be the the worlds largest online trading market?A3:In 2013.Q4:According to the video
12、,is there any risk buying online?A4:Yes,about one quarter buyers have had their money stolen.Q5:Why are experts warning online buyers to be cautious?A5:Because law enforcement in this section is still weak.Related InformationWatch Video 2Double-11 Festival in ChinaRelated Information Chinas online r
13、etailers are gearing up for what has become the countrys annual online shopping festival on November 11th.November 11 is a date made up of four ones,and“double eleven”has always been considered a special day for single men and women in China.Five years ago the internet retailer Alibaba began promoti
14、ng it as a shopping festival,and it has now turned to be the countrys busiest day for online retailers,millions of shopping lovers and thousands of couriers.Related Information JD.com is trying to attract more third-party vendors by offering them free delivery service for a month.Alibaba itself has
15、for the first time invited some 30,000 offline stores to participate in the online shopping spree.More than 20,000 vendors on Alibabas sites-Tmall and Taobao–are promising 50 percent discounts on the day.Shanghai based Y,also called Yihaodian,a Chinese e-commerce company that is majority-owned
16、 by WalMart Stores,is setting up a special sale of imported foods.Huang Zhixiong,the vice president of Y,says,“Imported food and other goods are important sectors for us.Were expanding warehousing and preparing staff;we are ready.Weve made special investments for the November promotion.”Related Info
17、rmation Last year Alibaba generated 19.1 billion yuan in sales during the double eleven promotions,double the revenue generated by the US Cyber Monday event.The volume of orders at times overwhelmed the nations courier companies and delayed deliveries.Alibaba set up a 100 billion yuan logistics netw
18、ork this May that aims to make 24-hour domestic deliveries possible.Couriers across China are gearing up for the upcoming online shopping frenzy.According to Alibaba,more than 100 cargo jets have been leased by major courier companies.Last year major logistics player Shentong shipped more than 8 mil
19、lion items during“double eleven.”Shentong has more than 150,000 staff,and expects things to be even busier this year.Related Information Yang Jinghai,Director Of Human Resources of Shentong Express,says,“We have hired 30 percent more staff for double eleven,and we have workers bonuses ready.”Lu Shao
20、dong,also from Shentong Express,has worked in the logistics industry for more than a decade and says that two weeks from now even the boss will be working on sorting and deliveries.He says,“We are training new staff to prepare for double eleven.Our shipping volume will be up ten times.”According to
21、Bain consultancy,on double eleven Chinas e-commerce sites receive more visits than the entire population of Brazil.Bain forecasts that China will overtake the US as the worlds top e-commerce market this year.Related Information Exercise 1Directions:Now you will hear a short passage.Listen carefully
22、and choose the best answer from the three choices.1.A was founded in _.A.1998 B.1996 C.19692.The Seattle-based company began selling _.A.CDs online B.books online C.videos onlinePart I Listening and SpeakingTask 1 Listening Practice3.You can find all the books of your favorite author by _.A.sending
23、an email B.signing up online C.clicking the mouse4.In Internet shopping,payment is made _.A.with a check B.in cash C.by credit cardPart I Listening and Speaking Exercise 2Directions:Now you will hear a conversation.You are required to put in the missing information.Clark:Do you know what is shopping
24、 online?Ketty:Yes.I bought a lot of things from the _.Clark:Really?Could you tell me some _ of it?Ketty:Of course.Firstly,it is convenient.You can buy anything you want and they will _ to your home or any place you want.Clark:Woe,that is great.Ketty:Yes.Whats more,it is much cheaper than the goods i
25、n big shopping centers.Part I Listening and SpeakingInternetadvantagesbe deliveredClark:Ah,that is quite a _ for shopping.What are the disadvantages?Ketty:Well,the biggest problem is that you cant see the real goods;you can only look at the pictures ad some introduction of it.Besides,you cannot try
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