商务英语翻译教程-精品课件.pptx

1、Chapter 4International E-commerce&Logistics Customer ServiceKnowledge LinkingKnowledge LinkingTranslation skills Translation skills Translation Practice Translation Practice Case Study Case Study About the topic About the topic Translation ModuleTranslation ModuleContentsWarm-up Learn more Learn mor

2、e 1.掌握国际电子商务翻译的常用词汇与句型2.掌握常见的汽车英语词汇3.熟悉倒置法翻译策略4.了解3D打印机英语的常用词汇1.掌握基本的国际电子商务知识2.能够翻译常见的汽车灯及汽车外饰中英文名称3.能够运用国际电子商务中英文翻译的技巧及句型结构差异来翻译句子知识目标能力目标Learning ObjectivesLearning ObjectivesWarm upB2C型网购平台亚马逊B2B型电子商务平台中国制造网Do you know the B2B or B2C companies below?What are the Chinese names of them?B2B型电子商务平台阿里

3、巴巴国际站B2C型网购平台全球速卖通B2C/C2C型网购平台敦煌网C2C型网购平台亿贝B2B型电子商务平台环球资源Warm-upAutomobile ProductsWarm-up1Please translate the following English automobile words and phrases into Chinese.1.car light 2.parking sensor 3.air-filter4.car-charger5.car electrical appliance_汽车充电器停车传感器_空气过滤器汽车电器_汽车灯Automobile ProductsWarm

4、-up1GPS 跟踪器 车漆护理 汽车电子产品车膜外部装饰 6.GPS tracker 7.paint care _8.auto electronics 9.car sticker10.exterior decoration_E-commerce TermsWarm-up2Please write the English meaning of the terms below.Use a good dictionary or Internet to help you.1.跨境电子商务 2.利润率 3.报关4.海关总署5.结汇_cross-border e-commerce_settlement

5、of exchangeprofit margin_customs clearanceGeneral Administration of Customs_E-commerce TermsWarm-up26.海关监管系统 7.自由贸易区 8.原产地9.中小型企业10.贸易额_customs supervision system_trade volumefree trade zone_place of originSEM(small and medium enterprises)_About the TopicAbout the Topic Cross-border e-commerce can b

6、e defined in both broad and narrow senses.In a narrow sense,cross-border e-commerce is almost equal to cross-border retailing,in which transaction in different countries reach agreements and settle accounts through the Internet and deliver/receive the goods via cross-border logistics.About the Topic

7、 In a board sense,cross-border e-commerce equals electronic foreign trade.Its a kind of international business,in which the product display,negotiation and transaction are done via the Internet,and goods are delivered through cross-border logistics.In terms of the export flow of cross-border e-comme

8、rce,producers or manufacturers display their products on cross-border e-commerce platforms.After the products are selectedAbout the Topicand paid by customers,they will be sent to logistics companies by cross-border e-commerce operators for delivery.The products will finally reach the customers afte

9、r two inspection procedures at customs(for export and import).Some cross-border e-commerce operators cooperate with third-party comprehensive service platforms and entrust them with logistics，goods inspection and other procedures alike.About the Topic Due to excessive dependence on the traditional s

10、ales model，long transaction duration，relatively narrow profit margins and problems alike，traditional foreign trade is being increasingly unfavorable to the business development of small-and-medium-sized foreign trade companies.As a business model based on the internet，cross-border e-commerce is rebu

11、ilding the international trade chain of SMEs.By breaking the monopoly of foreign channels such asAbout the Topicimporters，wholesalers，distributors and retailers，which exists in traditional foreign trade，cross-border e-commerce enables companies to contact with individual wholesalers，retailers and ev

12、en consumers directly，which effectively simplifies the transaction and saves goods circulation costs.About the Topic There were basically no traditional foreign trade companies and manufacturing companies in the e-commerce sector prior to 2012.They began to set foot in this area since 2013.Cross-bor

13、der e-commerce is gradually becoming a significant choice for traditional companies.(From 2014 China Cross-border E-commerce Report by iResearch)About the Topic:Notes1.broad and narrow senses:广义和狭义 2.in which:用于定语从句，做关系副词，在句子中不做成分 in which=where 3.in terms of:就而言 4.export flow:出口流向5.third-party comp

14、rehensive service platform:第三方综合服务平台，例如“阿里巴巴出口通”。6.entrust sb.with sth.:把委托给 7.transaction duration:交易时间8.profit margin:利润率9 9.small-and-medium-sized foreign trade company:中小型外贸公司10.SMEs:Small and Medium-size Enterprises 中小企业11.circulation costs:流通成本12.manufacturing company:制造企业About the Topic:Notes

15、13.set foot in:进入About the Topic:Notes1.1.Whats the definition of Whats the definition of cross-border e-commerce?cross-border e-commerce?Please put it into Chinese.Please put it into Chinese.2.2.Please explain the Please explain the export flow of cross-export flow of cross-border e-commerce.border

16、 e-commerce.About the Topic:Discussion 1 Cross-border e-commerce can be defined in both broad and narrow senses.In a narrow sense，cross-border e-commerce is almost equal to cross-border retailing，in which transaction parties in different countries reach agreements and settle accounts through the Int

17、ernet,and deliver/receive the goods via cross-border logistics.About the Topic:Reference for Discussion 1 In a board sense，cross-border e-commerce equals electronic foreign trade.Its a kind of international business，in which the product display，negotiation and transaction are done via the Internet a

18、nd goods are delivered through cross-border logistics.About the Topic:Reference for Discussion 1 跨境电子商务可以在广义和狭义上加以界定。从狭义上说，跨境电子商务几乎等同于跨境零售，其中不同国家的交易各方通过互联网达成协议和进行结算，通过跨境物流交付/接收货物。从广义上说，跨境电子商务等同于电子对外贸易。这是一种国际业务，其中产品展示、谈判和交易都通过互联网完成，货物通过跨境物流交付。About the Topic:Reference for Discussion 1Product(producer

19、/manufacturer)cross-border e-commerce platform/self-run cross-border e-commerce website payment domestic logistics customs overseas logistics customer(consumer/company)About the Topic:Reference for Discussion 1About the Topic In China，cross-border e-commerce is highly important from an economic grow

20、th point of view，so the government is directly involved in allowing international players to access the Chinese market.Compared to relatively slow traditional trade，cross-border e-commerce is booming.Overseas sales reached 76.7 billion RMB in 2013 with growth of 58.8%;the number exceeded 100 billion

21、 in 2014.With such great market potential and a hugeAbout the Topicpopulation base，along with increasing consumption power and taste，Chinese domestic products are far from meeting the consumers growing need.More and more customers are looking at imported products.Western e-commerce companies enterin

22、g the Chinese market will not only drive the Chinese domestic consumption need but also accelerate the development of relevant industries such as international and domestic logistics，and training of skilled people withAbout the Topice-commerce knowledge.This forces domestic companies to take action

23、on internal optimization in order to achieve sustainable growth.Cross-border e-commerce is still at its very early stage in China，and it only takes up a small share of the whole foreign trade industry.However,companies such as Tencent predict that in two to three years，there will be a breakthrough d

24、ue to increasing market pressure.Nowadays，there is a hugeAbout the Topicconsumer base seeking quality overseas products or products unavailable domestically.So，the expected change will be driven by such needs，along with increasing numbers of overseas purchasing platforms and cross-border e-commerce

25、solution providers.As a result，there will be fewer but bigger platforms providing overseas products of the best quality and service.About the Topic Its also interesting to analyze Chinese consumers buying power and the forecast for the coming years.In China，the saving rate is very high，representing

26、a tremendous opportunity to boost consumption and domestic demand.The savings are forecasted to continue increasing as capital flows become easier thanks to the bold initiatives of the Chinese government such as Free Trade Zone in Shanghai and six other cities in China.About the TopicThere is still

27、a long way to go to develop cross-border e-commerce in China.However，the future is bright!(http:/www.crossborder-)1.1.access:kses vt.进入；到达；使用e.g.The loft can be accessed by a ladder.搭梯子可以上阁楼。2 2.boom:bu:m vi.迅猛发展e.g.e.g.By the 1980s,the computer industry was booming.到20世纪80年代时，计算机行业迅猛发展。3.exceed:ksi

28、:d vt.超过（数量）e.g.e.g.The price will not exceed 100.价格不会超过100英镑。About the Topic:Notes4.consumption power and taste:消费力和消费品味5 5.accelerate:kselret vt.加速，加快6.take action on:对采取行动 7.internal optimization 内部优化8.sustainable:sstenbl adj.持续的9.consumer base 消费群About the Topic:Notes10.expected change:预期的变化1111

29、.solution providers:方案提供商12.saving rate:储蓄率13.tremendous:trmends adj.巨大的 tremendous opportunity 巨大的机会14.capital flows:资本流动 About the Topic:Notes15.bold initiatives:大胆的举措About the Topic:NotesWhat will cause the expected What will cause the expected change in cross-border e-change in cross-border e-co

30、mmerce?commerce?About the Topic:Discussion 2 Needs of seeking quality overseas products or products unavailable domestically and increasing numbers of overseas purchasing platforms and cross-border e-commerce solution providers.About the Topic:Reference for Discussion 2About the Topic eBay today rel

31、eased consumer insights that outline the strong opportunities for Malaysias automotive industry to boost sales of auto parts and accessories via retail exports on the global marketplace.According to the survey,47%of U.S.vehicle owners have purchased automotive parts and accessories(P&A)online,and th

32、at 23%are likely to do so in the future.This is a promisingAbout the Topicopportunity for Malaysian P&A vendors to come online and embrace e-commerce as a means of growing a global revenue stream.Auto-parts is one of the top category for Malaysias retail exporters on eBay with the U.S.as the number

33、one destination market.This presents a huge opportunity for Malaysian P&A vendors to set up their online presence and to focus onAbout the Topiccross-border trade.According to the Export-Import Bank of Malaysia，the total export of automotive products have grown steadily for the past 5 years.The surv

34、ey also revealed that 67%of consumers have conducted research on vehicles via their mobile devices，with one in five saying that they“always”or“very often”do so.This is an opportunity for Malaysian automotive retail entrepreneursAbout the Topicand vendors to use eBay as a platform for their business.

35、eBay also provides local entrepreneurs access to foreign markets with low entry barriers making it easier for them to tap into these markets.“Auto-parts export is a fast growing category on eBay.Together with eBays seller education and development programs，the time is right for local auto-parts sell

36、ers to startAbout the Topicventuring into exports to drive more revenue.It gives opportunities to auto-parts retailers，from entrepreneurs to manufacturers to penetrate the global market,”said Mei Inn Wong，Malaysia CBT Country Head，eBay Malaysia.Additionally，eBay allows commercial sellers to export t

37、heir products worldwide through its business and consumer online sales services.Jdm-motorparts is an example of a MalaysianAbout the Topiccompany that has leveraged eBay as their business platform to expand globally.From its business premises in Selangor，the company specializes in selling new and se

38、cond hand car parts to countries like the U.K.,U.S.and Australia.“We have been selling on eBay for five years now,”said Jdm-motorparts.“eBay has helped in promoting our products to clients all over the world.With the help of eBay，our salesAbout the Topic1have gone up 30-40%.”“eBay is committed to wo

39、rking together with the Malaysian government to encourage SMEs participation in export business via e-commerce,”said Ms.Wong.With the help from eBay，Malaysian entrepreneurs can design their online shop front to appeal to not only men，but also to women，and provide instructions to aid them with instal

40、ling the parts.(From http:/)1.release:rli:s vt.发布2 2.consumer insights:消费者洞察消费者洞察可以发现消费者真实的需求和偏好，并将之应用于企业的营销，它是发现新的市场机会、找到新的战略战术，从而提高营销成效和摆脱市场肉搏的有效途径。3.outline:atlan vt.概述 4.automotive industry:tmutiv 汽车制造业About the Topic:Notes5.boost:bu:st vt.增加，促进6 6.auto parts:汽车配件7.accessory:ksesri n.附件8.promisi

41、ng:prms adj.有前途的9.vendor:vend n.供应商10.revenue stream:收入来源11.category:ktgri n.类目About the Topic:Notes12.the Export-Import Bank of Malaysia:马来西亚进出口银行1313.entrepreneur:ntrprn:企业家；创业者14.entry barrier:进入壁垒15.tap into:利用，开发16.together with:与一起17.seller education:卖方教育（很多电商平台会给卖方做一些销售培训，例如如何利用平台卖产品，销售规则，销售策

42、略等）About the Topic:Notes18.penetrate:pentret vt.逐渐进入1919.motorparts:汽车配件20.leverage:li:vrd vt.利用21.business premise:prems 营业场所22.Selangor:雪兰莪，是 马来西亚十三州之一，位于马来半岛西海岸中部，首府莎阿南是一个新兴城市。吉隆坡和布城两个联邦直辖区就在雪兰莪境内。雪兰莪为马来西亚经济最发达的州，马来西亚几个主要的工业区均位于雪兰莪州内。About the Topic:Notes23.specialize in:pentret 专门从事2424.be commi

43、tted to(+名词或动名词）:致力于25.participation:p:tspen n.后面常常接介词in，意为参与，参加26.instruction:nstrkn n.操作指南；用法说明27.install:nst:l vt.安装 About the Topic:Notes1.1.Why Why do Malaysian auto parts do Malaysian auto parts enterprises prefer to sell products on enterprises prefer to sell products on eBayeBay?2.2.List Lis

44、t some other cross-border some other cross-border B2B,B2B,B2C B2C and C2C at home and and C2C at home and abroad.abroad.About the Topic:Discussion 3(1)Most customers purchase auto parts online：According to the survey，47%of US vehicle owners have purchased automotive parts and accessories(P&A)online，

45、and that 23%are likely to do so in the future.(2)Auto-parts is one of the top category for Malaysias retail exporters on eBay.(3)eBay provides local entrepreneurs access to foreign markets with low entry barriers.About the Topic:Reference for Discussion 3A，AliE，W，IKEA.com，A，Made-in-，JD.com etc.About

46、 the Topic:Reference for Discussion 3Case Study阅读下面材料，完成以下练习12 2标记出中英文句子结构的不同之处，并讨论原因。标记出国际电子商务常用的中英文词汇。Case StudyCase StudyInternational Trade Through International Trade Through E-commerceE-commerce International trade is the trade made between two different countries or regions.Because its more d

47、ifficult and complicated than domestic trade，people need to learn more skills before they get started.Its more convenient for buyers and sellers to know and see each other in domestic trade than in international trade.For example，if a buyer is at doubt aboutCase Studya sellers credit in domestic tra

48、de，he/she can inquire about it easily at a very low cost.But in international trade，he/she has to spend more time and energy at a much higher cost.On the contrary，international trade through e-commerce can be more cost-effective.Through e-commerce，people can save much in terms of flights,accommodati

49、ons and time.Besides，peopleusually choose their business partners face to face inCase Study1international trade fairs at the beginning.Different trade fairs aim at different regional target markets.When people choose business partners through e-commerce，they can aim at the markets all over the world

50、 without territorial restrictions.That means more markets and partners to choose at a lower cost.With the development of e-commerce，more and more people prefer to do international trade online.Undoubtedly，InternetCase Study1will affect international trade deeply and help the two parties save a lot o