《快速阅读的技巧》PPT课件.ppt

1、快速阅读的技巧一：测试目的一：测试目的 l 快速阅读，顾名思义，它的目的在于测试考生在单位时间当中的阅读量，其实四级对速度的考查是近几年一直延续的一种结果。在2002年的时候，我们四级阅读平均每一篇文章阅读量是284个单词，2003年6月，每篇文章阅读量是300个单词。2005年一月份和六月份，平均阅读量是320到333个单词。l 这说明一点，四级考试委员会对阅读速度这个能力早就有一个延续性的逐步的提高。同时，在解答题目方面，快速阅读并不强调一定要像精读文章那样通篇认真研究，相反，快速阅读题目更强调测试考生在实践语言环境中查询有效信息的能力，这也反映出考试试图提升考生实际应用能力的改革方向。二

2、：测试形式二：测试形式 l 快速阅读要求考生在15分钟内完成一篇1100字左右的文章和后面的10道题。前面7个题是判断正误（包括NOT GIVEN）或者是单项选择，后3个是填空题填根据阅读的理解，填三到四个单词(答案基本都是原文中出现的原词)。l 快速阅读的文章一般分为小标题+题目和无小标题+题目两种类型。这反映出四级考试从单纯的模仿托福的形式转向托福和雅思学习的融合。该题型需要通过略读和寻读法，乃至文章逻辑关系、标点符号等方面的综合运用，实现对随后的题目有效的判断和填写。三：基本要求三：基本要求 l 1.快速阅读的文章基本都是专业题材的文章，很多考生可能会觉得很陌生，但是对于CET-4的快速

3、阅读开始来说，只要求考生对题目所提到的信息在原文中能够找到即可，只是有时需要简单的同义词替换。l 2.Skimming和Scanning的能力在大学四级考试中显得尤为重要。l 3.快速阅读要求考生的阅读速度是每分钟110-140词。四：阅读步骤四：阅读步骤 l 第一步第一步：略读全文，确定结构 l 快速浏览文章的开头第一段以及各部分的小标题，搞清文章的大体结构和主要内容（一般都可以判断第一道主旨题目的答案）l 第二步第二步：分析问题，原文定位 l 顺序做每一道小题，正确理解题目所表达的内容，根据题目中的关键词题眼，在文中找到相应的位置（可以将小标题、数字、人名等信息作为题眼）l 第三步第三步：

4、分解对应，四项对比 l 找到题目在文章中的出处后，将题干的句子进行简单的成分划分，然后将句子的主谓宾各个部分与原文对应，判断Y、N、NG l 第四步第四步：分解问题，填写准确 l 对于填空题，先看所缺的句子成分，然后根据小标题或者题眼找到原文。尽量照抄原文，但要抄得恰到好处，抄得简练，也就是说，题干问什么或缺什么，就抄什么，其余不相干内容不要抄上，保证所填内容的准确性 四：快速阅读答题技巧四：快速阅读答题技巧 l 答题技巧一：答题技巧一：详略得当详略得当 l 答题技巧二：显性信息答题技巧二：显性信息 l 答题技巧三：题文同序答题技巧三：题文同序 l 答题技巧四：分解对应答题技巧四：分解对应 l

5、 答题技巧五：一段一题、长段两题、平均分配答题技巧五：一段一题、长段两题、平均分配 l 答题技巧六：选小不选大答题技巧六：选小不选大 l 答题技巧七：两段判定（判断答题技巧七：两段判定（判断NG最好方法）最好方法）l 答题技巧八：答题技巧八：主宾判定主宾判定 l 答题技巧九：相关信息准确合并答题技巧九：相关信息准确合并 答题技巧一：答题技巧一：详略得当详略得当 l 对于大学英语四级快速阅读测试来说，根据题目的“题眼”快速在文章中找到答案是最关键的，这样我们就要在阅读时注意详略得当。克服精读精益求精的习惯，做到有信息处精读，无信息处略读，略读处一扫而过。对所要解释或证明的观点的细节举例处或者通常

6、有数个名词的并列项，它们不是完整的主谓宾的句子，因此无法与问题对应的详细列举处，都可以略读。那么题目中数字、人名等信息（题眼）在原文中对应的部分必须详读。l l 附例一：见后l 例1 大学英语四级考试（CET-4）试点考试样卷原文中有这样一段：l There are two ways to bury trash:l Dump an open hole in the ground where trash is buried and that is full of various animals(rats,mice,birds).(This is most peoples idea of a la

7、ndfill!)l Landfill carefully designed structure built into or on top of the ground in which trash is isolated from the surrounding environment(groundwater,air,rain).This isolation is accomplished with a bottom liner and daily covering of soil.l Sanitary landfill landfill that uses a clay liner to is

8、olate the trash from the environment l Municipal solid waste(MSW)landfill landfill that uses a synthetic(plastic)liner to isolate the trash from the environment 答题技巧二：显性信息答题技巧二：显性信息 l 查读的信息通常是显性信息，只要将问题在原文中进行准确定位就能得到正确答案，一般不需要做推理。l l 例2 The death rate on highways is half that of all other U.S.roads(

9、0.86 deaths per 100 million passenger miles compared to 1.99 deaths per 100 million on all other roads).l l 题目 In spite of safety considerations,the death rate on interstate highways is still higher than that of other American roads.l 其他表示显性信息的词：l（1）表示因果关系的词或词组：because,reason,due to,since,so that,l

10、therefore等 l（2）表示目的关系的词或词组：in order to,so as to,by等 l（3）表示转折关系的词或词组：but,however,yet等 l（4）表示对比关系的词或词组：contrary to,unlike,like等答题技巧三：题文同序答题技巧三：题文同序 l 大学英语四级考试的快速阅读部分，问题顺序与原文顺序一致（有时判断题和填空题交汇处顺序不一致），这就要求考生应该按照题目的顺序依次做题。对于所有的四级快速阅读文章这个技巧都适用，在此就不做特别举例 答题技巧四：分解对应答题技巧四：分解对应 l 分解对应四分法（快速阅读的解题核心）：快速将问题分解成4个部分

11、（主A 谓B宾C+其他D），与原文进行对比。l l 例3 A landfill is not like a compost pile,where the purpose is to bury trash in such a way that it will decompose quickly.l l 题目 Landfills are like compost piles in that they speed up decomposition of the buried trash.答题技巧五：一段一题、长段两题、平均答题技巧五：一段一题、长段两题、平均分配分配 l 大学英语四级考试的快速阅读的

12、出题方式一般都为一段出一题、长段出两题，遵循平均分配题目所在位置的原则，在此也不做特别举例 答题技巧六：选小不选大答题技巧六：选小不选大 l 四级快速阅读中，问题的范围必须小于原文范围，反之则判定为错N l 例4 In the United States,taking care of trash and building landfills are local government responsibilities.l l 题目 In the United States the building of landfills is the job of both federal and local

13、 governments.l 确定为N的情况（1）题目中的信息与原文内容相反 l （2）题目将原文的意思张冠李戴 l （3）将原文中的不确定因素转化为确定因素 l （4）改变原文中的条件、范围等答题技巧七：两段判定（判断答题技巧七：两段判定（判断NG最好方法）最好方法）l 在四级快速阅读中，如果上一题已经确定了在原文中的位置，读过两段后仍无下一题所需信息，则可以判定该题为NG，而不用通读全文。答题技巧八：答题技巧八：主宾判定主宾判定 l 四级快速阅读中，将题干的句子进行简单分解后，问题中的主语、宾语在原文未出现或被偷换概念是，判定为NG l 确定为NG的情况：l（1）题目中的表述无中生有 l（

14、2）原文中作者的目的、意图、愿望等内容在题目中作为客观事实陈述 l（3）将原文中的特殊情况推广为普遍现象 l（4）将原文的内容具体化 l（5）随意比较原文中的两个事物 答题技巧九：相关信息准确合并答题技巧九：相关信息准确合并 l 快速阅读文章中有时可能会问到所面临的问题是什么？某事情的原因是什么？等等，这样的问题在文中可能是在不同的位置都有表述，所以考生遇到这样的问题时，不能只局限在某一段里面找答案，可以先做后面的题目，在后面的阅读中发现还有该题的答案时，将相关信息合并后再确定答案 l 见后例五l 例5 Water woes(灾难)may seem remote to people livin

15、g in rich countries like the United States.But Americans could face serious water shortages,too especially in areas that rely on groundwater.Groundwater accumulates in aquifers(地下蓄水层)，layers of sand and gravel that lie between soil and bedrock.(For every liter of surface water,more than 90 liters ar

16、e hidden underground.)Although the United States has large aquifers,farmers,ranchers,and cities are tapping many of them for water faster than nature can replenish(补充)it.In northwest Texas,for example,over pumping has shrunk groundwater supplies by 25 percent,according to Postal.l Americans may face

17、 even more urgent problems from pollution.Drinking water in the United States is generally safe and meets high standards.Nevertheless,one in five Americans every day unknowingly drinks tap water contaminated with bacteria and chemical wastes,according to the Environmental Protection Agency.In Milwau

18、kee,400,000 people fell ill in 1993 after drinking tap water tainted with cryptosporidium(隐孢子虫)，a microbe(微生物)that causes fever,diarrhea(腹泻)and vomiting.l 题目 The problems Americans face concerning water are ground water shrinkage and tap water pollution.例题示范：2008年6月l 第一步：看题干，根据题眼找段落。第一步：看题干，根据题眼找段落。

19、l 1.Television is an attractive advertising medium in that_.A)it has large audiences B)it appeals to housewives C)it helps build up a companys reputation D)it is affordable to most advertisers l 2.With the increase in the number of TV channels_.A)the cost of TV advertising has decreased B)the nuiflb

20、er of TV viewers has increased C)advertisers interest in other media has decreased D)the number of TV ads people can see has increased l 3.Compared with television,newspapers as an advertising medium_.A)earn a larger annual ad revenue B)convey more detailed messages C)use more production techniques

21、D)get messages out more effectively l 4.Advertising on radio continues to grow because _.A)more local radio stations have been set up B)modern technology makes it more entertaining C)it provides easy access to consumers D)it has been revolutionized by Internet radio.l 5.Magazines are seen by adverti

22、sers as an efficient way to_.A)reach target audiences B)modern technology makes it more entertaining C)appeal to educated people.D)convey all kinds of messages l 6.Oui-of-home advertising has become more effective because_ A)billboards can be replaced within two hours B)consumers travel more now eve

23、r before C)such ads have been made much more attractive D)the pace of urban life is much faster nowadays l 7.The challenge to Internet advertisers is to create ads that are_.A)quick to update B)pleasant to look at C)easy to remember D)convenient to access l 8.Internet advertisers will have to adjust

24、 their methods to reach l audiences that tend to be_ l l 9.Direct mail is an effecitive form of advertising for businesses to l develop_l l 10.This passage discusses how advertisers l select_ for advertisements.l 第二步：阅读相关段落，找答案。l TelevisionTelevision is an attractive medium for advertising because i

25、t delivers mass audiences to advertisers.When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire?you can understand the power of television to communicate with a large audience.When advertisers create a brand,for example,they want to impress co

26、nsumers with the brand and its image.Television provides an ideal vehicle for this type of communication.But television is an expensive medium,and not all advertisers can afford to use it.l 1.Television is an attractive advertising medium in that_.A)it has large audiences B)it appeals to housewives

27、C)it helps build up a companys reputation D)it is affordable to most advertisers l Televisions influence on advertising is fourfold.First,narrowcasting means that television channels are seen by an increasingly narrow segment of the audience.The Golf Channel,for instance,is watched by people who pla

28、y golf.Home and Garden Television is seen by those interested in household improvement projects.Thus,audiences are smaller and more homogeneous(具有共同特点的)than they have been in the past.Second,there is an increase in the number of television channels available to viewers,and thus,advertisers.This has

29、also resulted in an increase in the sheer number of advertisements to which audiences are exposed.Third,digital recording devices allow audience members more control over which commercials they watch.Fourth,control over programming is being passed from the networks to local cable operators and satel

30、lite programmers.l 2.With the increase in the number of TV channels_.A)the cost of TV advertising has decreased B)the number of TV viewers has increased C)advertisers interest in other media has decreased D)the number of TV ads people can see has increased l Newspaper?l After television,the medium a

31、ttracting the next largest annual ad revenue is newspapers.The New York Times,which reaches a national audience,accounts for$1 billion in ad revenue annually,ii m increased its national circulation(发行量)by 40%and is now available for home delivery in 168 cities.Locally,newspapers are the largest adve

32、rtising medium.l Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer.more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are often

33、 the most important form of news for a local community,and they develop a high degree of loyalty from local reader.l 3.Compared with television,newspapers as an advertising medium_.A)earn a larger annual ad revenue B)convey more detailed messages C)use more production techniques D)get messages out m

34、ore effectively l Radio Advertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards(广告牌)and the Internet to reach even more customers than television.Advertisers are likely to use radio because it is a less expensive medium than television,which means advertise

35、rs can afford to repeal their ads often.Internet companies are also turning 10 radio advertising.Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work,at work,on the way home,and in the evening hours

36、.l Two major changessatellite and Internet radiowill force radio advertisers to adapt their methods.Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past.As a result,radio will increasingly attract target audiences w

37、ho live many miles apart.l 4.Advertising on radio continues to grow because _.A)more local radio stations have been set up B)modern technology makes it more entertaining C)it provides easy access to consumers D)it has been revolutionized by Internet radio.l MagazinesNewsweeklies,womens titles,and bu

38、siness magazines have all seen increases in advertising because they attract the high-end market,magazines are popular with advertisers because of the narrow market that they deliver.A broadcast medium such as network television attracts all types of audience members,but magazine audiences are more

39、homogeneous,if you read sports illustrated,for example,you have much in common with the magazines other readers.Advertisers see magazines as an efficient way of reaching target audience members.l Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes.First,t

40、he internet will bring larger audiences to local newspapers,these second.Advertisers will have to understand how to use an increasing number of magazines for their target audiences.Although some magazines will maintain national audiences,a large number of magazines will entertain narrower audiences.

41、l 5.Magazines are seen by advertisers as an efficient way to_.l A)reach target audiences B)modern technology makes it more entertaining l C)appeal to educated people.D)convey all kinds of messages l Out-of-home advertisingOut-of-home advertising.Also called place-based advertising,has become an incr

42、easingly effective way of reaching consumers,who are more active than ever before.Many consumers today do not sit at home and watch television.Using billboards,newsstands,and bus shelters for advertising is an effective way of reaching these on-the-go consumers.More consumers travel longer distances

43、 to and from work,which also makes out-of-home advertising effective,technology has changed the nature of the billboard business,making it a more effective medium than in the past.Using digital printing,billboard companies can print a billboard in 2 hours,compared with 6 days previously.This allows

44、advertisers more variety in the types of messages they create because they Can change their messages more quickly.l 6.Out-of-home advertising has become more effective because_ A)billboards can be replaced within two hours B)consumers travel more now ever before C)such ads have been made much more a

45、ttractive D)the pace of urban life is much faster nowadays l InternetAs consumers become more comfortable with online shopping,advertisers will seek to reach this market As consumers get more of their news and information from the Internet,the ability of television and radio to get the word out to c

46、onsumers will decrease.The challenge to Internet advertisers Is to create ads that audience members remember.l Internet advertising will play a more prominent role in organizations advertising in the near ftuture.Internet audiences tend to be quite homogeneous,but small.Advertisers will have to adju

47、st their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.l 7.The challenge to Internet advertisers is to create ads that are_.A)quick to update B)pleasant to look at C)easy to remember D)convenient to access l 8.Internet advertisers wi

48、ll have to adjust their methods to reach audiences that tend to be_ l Direct mailA final advertising medium is direct mail,which uses mailings to consumers to communicate a clients message Direct mail includes newsletters.postcards and special promotions.Direct mail is an effective way to build rela

49、tionships with consumers.For many businesses.direct mail is the most effective from of advertising.l 9.Direct mail is an effecitive form of advertising for businesses to develop_ l Media Selection for Advertisements After determining the target audience for a product or service,advertising agencies

50、must select the appropriate media for the advertisement.We discuss here the major types of media used in advertising.We focus our attention on seven types of advertising:television,newspapers,radio,magazines,out-of-home.Internet,and direct mail.l 10.This passage discusses how advertisers select_ for