公司品牌介绍英文ppt课件.ppt
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1、ApplelThree Apples changed the world.The first one seduced Eve.lThe second one awakened Newton.lThe third one was in the hands of Steve Jobs.Company IntroductionCompany name:Apple Inc.(now)Apple Computer Inc.(until 2007.1.9)Company type:Public limited companyDate established:April 1,1976 Employees:6
2、0,400 employees 2,900 full-time temporary employeesheadquartersApple Inc.s world corporate headquarters are located in California.This Apple campus has six buildings and was built in 1993.http:/www.ppthi-http:/www.ppthi-History19761980:The early yearsApple was established on April 1,1976 by Steve Jo
3、bs,Steve Wozniak,and Ronald Wayne to sell the Apple I personal computer kit.In 1980,Apple went public.http:/www.ppthi-History19811985:Lisa and Macintoshin 1982 Steve Jobs was pushed from the Lisa team due to infighting.In 1984,Apple next launched the Macintosh.Jobs resigned from Apple and founded Ne
4、XT Inc.in 1985.http:/www.ppthi-History19861993:Rise and fallThe success of the PowerBook and other products brought increasing revenue.Apple introduced the Centris line,the result was disastrous as consumers did not understand the difference between models.http:/www.ppthi-History19941997:Attempts at
5、 reinventionIn 1994,Apple allied with IBM and Motorola.The goal was to create a new computing platform,which would use their hardware coupled with Apples software.In 1996,Apple brought Steve Jobs back as an advisor.http:/www.ppthi-History19982005:Return to profitabilityIn 1998,Apple introduced a new
6、 all-in-one computer reminiscent:the iMac.Through this period,Apple purchased several companies to create a portfolio of professional and consumer-oriented digital production software.http:/www.ppthi-History20052007:The Intel transitionOn January 10,2006,the new MacBook Pro and iMac became the first
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