国际咨询公司的图表大全课件.ppt

1、Templates Graphs US Business Group General rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaCreate graphs using the native PowerPoint cha

2、rt software,rather than pasting graphs from ExcelParticipation in Harley Davidson conventions,1998-2002Thousands of people CAGR1998-200268%471625320510152025303519981999200020012002E Title is bold,with the time period appearing after a comma.Always write out the year in full.The optional subtitle pr

3、ovides additional info on the data and is not bold,italics,2 points smaller than the title.Line spacing is 1Axis titles are optional and should not be used if the information is given elsewhere or is self-evidentThe CAGR block should be placed to the right of the graph.Font size should be close to t

4、hat the graphs data labelsIn general,use whole numbers unless you have a specific reason for including decimalsWhen the data refers to projected or estimated figures,add“E”to the year labelWhen used,axis tick marks should be placed on the outside of the axisRemember to adjust the document title trac

5、ker when you create a new document.It should match the name of the PowerPoint fileIn general,include all relevant information while keeping the graph as simple as possible Cumulative number of Rhodes Scholars,1900-1980Harvard vs.Yale471625322820509902040608010012019001920194019601980YaleHarvardAll n

6、umbers in the graph(data and axis labels)should be the same size.Text labels may be smaller if necessaryDo not add unit symbols(e.g.,$or M)to the axis labels(except for%).Set the intervals to the largest reasonable value possibleIn general,do not use borders on bars,columns,pie pieces,et ceteraIf a

7、legend is needed,place it to the right of the graph or within the plot area.Do not add a border and set the font to roughly the same size as the data labelslIf resizing graphs in the main PowerPoint application,make sure to use only the corner object boxes(see diagram)lMake sure that the graph is re

8、sized with the same aspect ratio(vertical/horizontal proportions)lIf the text becomes distorted,undo immediately!The safest way to change the size or position of graph elements is to do so within the native graph application itself47162532051015202530351995199619971998E1999EUse the corner object box

9、es only when resizing graphs!It is also advisable to hold down the key when doing soBe careful when resizing graphs!When choosing colors for adjacent graph elements,be sure to alternate light and dark colors(examples from the color palette shown below):Growth in color bars,1990-2000Millions of Pixel

10、s134If you want to insert a callout,use this type of text box,not the yellow ones used in this document for editorial commentsIf a given data element is too small to fit a data label,place the label outside in a separate text boxTry to use colors from the main color palette as muchas possibleSelect

11、from the palette shown below for box fills,graphs,shadows,and other color elementsFillR-0G-52B-102AccentR-239G-196B-089Accent 2R-040G-108B-026Accent 3R-255G-245B-200Title TextR-222G-029B-014ShadowR-153G-153B-153R-204G-204B-153R-073G-133B-163R-67G-67B-148Additional colors,if neededR-255G-254B-243Gene

12、ral rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaBar graph,1 data seriesTitle,time periodSubtitle61072415051015202530Category ACatego

13、ry BCategory CCategory DCategory EAxis titleAxis titleSource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Bar graph,2 data series6107241561072415051015202530Category ACategory BCategory CCategory DCategory EDataset 1Dataset 2Source:Text is Arial,8

14、-point,plain;a semicolon should separate each item;the line should end in a period.Title,time periodSubtitleAxis titleAxis titleBar graph,12 categories6107241513781042228051015202530Category ACategory BCategory CCategory DCategory ECategory FCategory GCategory HCategory ICategory JCategory KCategory

15、 LSource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Title,time periodSubtitleAxis titleAxis titleStacked bar graph61010241561010241535712857914101341060102030405060708090Category ACategory BCategory CCategory DCategory EDataset 1Dataset 2Dataset

16、 3Dataset 4Dataset 52135408454Source:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.When necessary,give the total for the column in a separate boxTitle,time periodSubtitleAxis titleAxis title100%stacked bar graph6101024156101024153571285791410134106

17、0%20%40%60%80%100%Category ACategory BCategory CCategory DCategory EDataset 1Dataset 2Dataset 3Dataset 4Dataset 5Source:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.These“series lines”are optional and can be turned on and off under“Format Data Ser

18、ies/Options”Title,time periodSubtitleAxis titleAxis titleColumn graph,1 data seriesCAGR1998-2002xx%471625320510152025303519981999200020012002ESource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Title,time periodSubtitleAxis titleAxis titleColumn g

19、raph,2 data series47162532814325064010203040506070Category ACategory BCategory CCategory D Category EColumn 1Column 2Source:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Title,time periodSubtitleAxis titleAxis title Column graph,2 data series,15 ca

20、tegories47162532461823121153179814325064812364624221063418010203040506070Category ACategory BCategory CCategory DCategory ECategory FCategory GCategory HCategory ICategory JCategory KCategory LCategory MCategory NCategory OColumn 1Column 2Source:Text is Arial,8-point,plain;a semicolon should separat

21、e each item;the line should end in a period.Title,time periodSubtitleAxis titleAxis titleStacked column graph61010152461010152435781257910141346100102030405060708090Category ACategory BCategory CCategory DCategory EDataset 5Dataset 4Dataset 3Dataset 2Dataset 12135408454CAGRCategories A-Exx%xx%xx%xx%

22、xx%xx%Source:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.TotalTitle,time periodSubtitleAxis titleAxis titleCAGRCategories A-Exx%xx%xx%xx%xx%Source:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.T

23、itle,time periodSubtitleAxis titleAxis title61010152461010152435781257910141346100%10%20%30%40%50%60%70%80%90%100%Category ACategory BCategory CCategory DCategory EDataset 5Dataset 4Dataset 3Dataset 2Dataset 1100%stacked column graphWaterfall chart,single step20202020202020140020406080100120140ABCDE

24、FGHSource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Title,time periodSubtitleAxis titleAxis titleWaterfall chart,double step20202020202020140140020406080100120140ABCDEFGHISource:Text is Arial,8-point,plain;a semicolon should separate each item;

25、the line should end in a period.Title,time periodSubtitleAxis titleAxis titleHalf-size bar and column graphs471625320510152025303519981999200020012002E16327251805101520253035Category ACategory BCategory CCategory DCategory ESource:(a)source for first graph;(b)source for second graph.Title,time perio

26、dSubtitleAxis titleAxis titleTitle,time periodSubtitleAxis titleAxis titleHalf-size stacked column graphsSource:(a)Source for first graph;(b)Source for second graph.61010610103575793410%20%40%60%80%100%Category ACategory BCategory CDataset 5Dataset 4Dataset 3Dataset 2Dataset 161010610103575793410510

27、15202530354045Category ACategory BCategory CDataset 5Dataset 4Dataset 3Dataset 2Dataset 1Title,time periodSubtitleAxis titleAxis titleTitle,time periodSubtitleAxis titleAxis title Half-size waterfall charts2020202020100020406080100ABCDEFSource:(a)Source for first graph;(b)Source for second graph.Tit

28、le,time periodSubtitleAxis titleAxis titleTitle,time periodSubtitleAxis TitleAxis title2020202020100020406080100ABCDEFOne-third-size bar and column graphsAxis titleAxis titleSource:(a)Source for first graph;(b)Source for second graph;(c)Source for third graph.163272518010203040ABCDEAxis title4716253

29、20510152025303519981999200020012002E15712252105101520253019981999200020012002EAxis titleAxis titleAxis titleTitle,time periodaSubtitleTitle,time periodcSubtitleTitle,time periodbSubtitleOne-third-size waterfall and stacked column graphsAxis titleAxis titleSource:(a)Source for first graph;(b)Source f

30、or second graph;(c)Source for third graph.2020202020100020406080100ABCDEF10101010577934051015202530354045Category ACategory B101010105779340%20%40%60%80%100%Category ACategory BTitle,time periodaSubtitleTitle,time periodcSubtitleTitle,time periodbSubtitleAxis titleAxis titleAxis titleAxis titleTorna

31、do chart:back-to-back bar graphsAxis titleSource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.1518212426280102030Category ACategory BCategory CCategory DCategory FAxis titleCategory E1518212426280102030Title,time periodSubtitleTornado chart:horizo

32、ntal stacked chartAxis titleSource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.0.860.780.600.380.180.120.040.160.840.500.601.060.210.180.350.240.00.51.01.52.02.53.0Category ACategory BCategory CCategory DCategory ECategory FCategory GCategory HTi

33、tle,time periodSubtitleGeneral rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaBasic line graph05010015020025030035019961997199819992000

34、20012002E2003EWorldwideUnited StatesCAGR1996-2003xx%xx%Source:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Datapoint markers are 5 points in sizeTitle,time periodSubtitle Basic line graph with data labelsSource:Text is Arial,8-point,plain;a semico

35、lon should separate each item;the line should end in a period.386997132170320395267841071362281423100501001502002503003501996199719981999200020012002E2003EWorldwideUnited StatesCAGR1996-2003xx%xx%Title,time periodSubtitleMulti-line graph with CAGRSource:Text is Arial,8-point,plain;a semicolon should

36、 separate each item;the line should end in a period.Axis titleAxis title05101520253019981999200020012002EClientCompetitor 1Competitor 2Competitor 3Competitor 4CAGR1998-2002xx%xx%xx%xx%xx%Title,time periodSubtitleLine graph:dual axisSource:Text is Arial,8-point,plain;a semicolon should separate each

37、item;the line should end in a period.Axis titleAxis title01020304050EastWestNorthSouth01020304050Series ASeries BAxis titleTitle,time periodSubtitleSource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Axis titleAxis title01020304050EastWestNorthSou

38、th200220240260280300Series ASeries BAxis title0The break lines and the zero marker are added separatelyTitle,time periodSubtitleLine graph:dual axis (with pasted scale break on secondary axis)Combination line and column graph:dual-axisSource:Text is Arial,8-point,plain;a semicolon should separate ea

39、ch item;the line should end in a period.Axis titleAxis title01020304050EastWestNorthSouth020406080100120140160Series ASeries BTitle,time periodSubtitleAxis titleHalf-size line graphsAxis titleAxis titleAxis titleAxis titleTitle,time periodaSubtitleTitle,time periodbSubtitleAxis title0501001502002503

40、00350199719981999200020012002E 2003E 2004EWorldwideUnited StatesSource:(a)Source for first graph;(b)Source for second graph.01020304050EastWestNorthSouth020406080100120140160Series ASeries BOne-third-size line graphsAxis titleAxis titleAxis titleTitle,time periodcSubtitleTitle,time periodbSubtitleTi

41、tle,time periodaSubtitle0501001502002503003501996199719981999200020012002E2003EWorldwideUnited States0204060801001201996199719981999200020012002E2003E01020304050EastWestNorthSouth020406080100120140160Series ASeries BAxis titleAxis titleAxis titleAxis titleSource:(a)Source for first graph;(b)Source f

42、or second graph;(c)Source for third graph.Curved line chart(no data)Source:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Title of chartSubtitleAxis titleAxis titleBell curve chart(no data)Source:Text is Arial,8-point,plain;a semicolon should separa

43、te each item;the line should end in a period.Title of chartSubtitleAxis titleAxis titleAgendaGeneral rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter

44、/timingArea graph:data labels insideSource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Title,time periodSubtitleAxis titleAxis titleClientCompetitor 1Competitor 2Competitor 3020406080100120199719981999200020012002E2003E2004E Area graph:legend inc

45、ludedSource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Title,time periodSubtitleAxis titleAxis title020406080100120199719981999200020012002E2003E2004ECompetitor 3Competitor 2Competitor 1Client100%stacked area graphSource:Text is Arial,8-point,pl

46、ain;a semicolon should separate each item;the line should end in a period.Title,time periodSubtitleAxis titleAxis titleClientCompetitor 1Competitor 2Competitor 30%20%40%60%80%100%199719981999200020012002E2003E2004EHalf-size area and 100%stacked area graphsAxis titleAxis titleAxis titleAxis title0204

47、06080100120ABCDEFGH0%20%40%60%80%100%ABCDEFGHTitle,time periodaSubtitleTitle,time periodbSubtitleClientCompetitor 1Competitor 2Competitor 3ClientCompetitor 1Competitor 2Competitor 3Source:(a)Source for first graph;(b)Source for second graph.One-third-size area graphsAxis titleTitle,time periodcSubti

48、tleAxis titleTitle,time periodbSubtitleTitle,time periodaSubtitle020406080100120ABCDEFGH020406080100120ABCDEFGH0%20%40%60%80%100%ABCDEFGHSource:(a)Source for first graph;(b)Source for second graph;(c)Source for third graph.ClientCompetitor 1Competitor 2Competitor 3ClientCompetitor 1Competitor 2Compe

49、titor 3ClientCompetitor 1Competitor 2Competitor 3Axis titleAxis titleAxis titleAxis titleGeneral rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/tim

50、ingAgendaSource:Text is Arial,8-point,plain;a semicolon should separate each item;the line should end in a period.Title,time periodTotal=xx millionCategory A40%Category B24%Category C16%Category D9%Category E7%Category F4%Order the pieces from largest to smallest,unless some other order is appropria