外语学院大学英语教学部外招生教研室制作-精品课程课件.ppt

1、College English Course for Overseas Undergraduates暨南大学外招生大学英语教学课件JNU QUALITY COURSE暨 南 大 学 外 国 语 学 院a new language course for tomorrows business leaders体验商务英语体验商务英语Course Book 1综合教程第一册综合教程第一册intermediate Business EnglishMARKET LEADERJNU QUALITY COURSE暨 南 大 学 外 国 语 学 院MARKET LEADER BOOK ONEUNIT EIGHT

2、MARKETS暨南大学精品课程暨南大学精品课程JNU QUALITY COURSEJNU QUALITY COURSE暨 南 大 学 外 国 语 学 院4 Listening Doing business in RussiaJNU QUALITY COURSEML Book One Unit Eight Overview Reading The car market in China Vocabulary Types of market Language Focus 1)comparatives and superlatives 2)much/a lot a little/a bit Skil

3、ls Participating in discussion Case study Cara Cosmetics暨 南 大 学 外 国 语 学 院The market came with the dawn of civilization and it is not an invention of capitalism.If it leads to improving the well-being of the people,there is no contradiction with socialism.Mikhail GorbachevLook at the pie chart and an

4、swer these questions.APopulation by region(in millions)Now ask and answer other questions about the chart.1.What is the population of North America?The population of North America is three hundred and ten million.2.What percentage of the worlds population lives in Europe?Twelve percent of the worlds

5、 population lives in Europe.8.1 Listen and report these numbers.A1,255,500 one million two hundred and fifty-five thousand five hundred10.5%ten point five percentVocabulary-Types of marketListen and underline the correct numbers.B1 last year the company had a market share of 10.3/103 percent2 last y

6、ear sales of the main brand increases by 30/13 percent 3 last year the company sold more than 850,000/815,000 units of Sparkle4.The company wants to increase its market share to 11.5/11.9 percent.5 Next year the company wants to sell 1,100/1,100,000 units of Sparkle.Vocabulary file page 152 Vocabula

7、ry file page 152 Exercise with numbersRead the following numbers:815 279 135 533 4731,204 8,516 6,121 7,94810,357 82,710 91,662424,374 901,845 110,791 37,404,700,609 2,504,986 23,419,340After net income fell _$0.25m in 1995.there was a strong increase in 1996 due to increased sales and reduced costs

8、.This was followed by a further increase _ net income _$0.7m over the next two years:it grew steadily _$1.4m in 1996 _$2.1m in 1998byinoffromtoMatch the beginnings of the sentences 1 to 5 with their endings a)to e).Coca-cola is a mass market product;it Selling special interest holidays is a niche ma

9、rket;it Rolex watches sell in a luxury market;they are An export market A home marketa)is a small but often profitable marketb)is outside the producers countryc)is in the producers countryd)high quality and expensive goodse)sells to large numbers of peopleCvocabularyNow think of products which match

10、 the types of market in Exercise C.Nike shoes sell in a mass market.Ferrari sports cars are a luxury market product.DvocabularyMatch the beginnings of the sentences 1 to 5 with their endings a)to e).E1.A new market2.A growing market3.A profitable market4.A big market5.An attractive marketa)is largeb

11、)allows companies to make moneyc)is good to enterd)is getting largere)is at an early stageNow choose adjectives from Exercise E to describe the markets in your country for the following products.The market for laptop computers is a mature market.Selling holidays abroad is a growing market.Glaptop co

12、mputers holidays abroad video phones self-help books bicycles beauty products Vocabulary file page 151 Vocabulary file page 151vocabularyFMatch the adjectives from Exercise E with their opposite meanings a)to e).a)unattractive b)unprofitable c)mature d)declining e)small 53124By Oliver August in Beij

13、ing Edward Zong,Chinas Porsche salesman,is ready for the biggest boom in the car business since Henry Ford.Only 1 percent of the 1.3 billion Chinese own a car,but sales are 50 percent more than a year ago.As a result,the country is now the biggest market for some car manufacturers,and you can read a

14、bout the end of the bicycle age in Chinese newspapers.In Beijing alone,about 4,000 new cars arrive every week and 600,000 new drivers will get licences this year.This is a rise of 40 percent.Sales of 3 million vehicles this year will make China the fourth largest market in the world.Reading-The car

15、market in China Some carmakers need Chinese consumers.Volkswagen will sell more cars in China than in Germany this year,and Porsche hopes to double its sales to 60 cars next year.When Mr.Zong was young,children played ball games on Beijings big roads.People didnt own private cars and only government

16、 drivers,such as Mr.Zongs father,went faster than bicycles.These days Mr.Zong waits in car traffic for an hour on his way to work every morning.The millions of bicycles cause great problems for other traffic.The government plans to destroy many old areas and change single-lane roads into eight-lane

17、highways.This year,Mr.Zong purchased his first car,for 12,000-a Jeep Cherokee.He wanted a Porsche,but with a price of more than 90,000,this is distant dream for him.From The Times readingPorsche Dr.Ing.h.c.F.Porsche AG,often shortened to Porsche AG,or just Porsche,is a German manufacturer of automob

18、iles.It was founded in 1931 by Ferdinand Porsche,the Austrian engineer who also created the first Volkswagen.The company is located in Zuffenhausen,a city district of Stuttgart,Baden-Wrttemberg.They currently produce sports cars and sport utility vehicles.In racing,Porsches main rival has traditiona

19、lly been Ferrari,though their production vehicles appeal to quite different personalities 1953 Model1970 model1976 model2005 model2007 model2008 modelFind these numbers in the article.Write them in figures.1.One point three billion 2.four thousand3.Six hundred thousand 4.sixty5.Twelve thousand pound

20、s6.ninety thousand pounds Areading1.3 billion/1,300,000,000(line 6)4,000(line16)600,000(line 17)60(line 29)12,000(line 51)90,000(line 54)What does each number in Exercise A refer to?B1.1.3 billion the number of people in China2.4,000 the number of new cars that arrive every week in Beijing.3.600,000

21、 the number of new drivers who get licences this year.4.60 the number of cars Porsche hopes to sell next year5.12,000 the price of a Jeep Cherokee6.90,000 the price of a Porsche.readingRead the article carefully and complete these sentences.1.Car sales in China are _ a year ago.a)the same as b)highe

22、r than c)lower than2.China is a big market for _.a)Ford b)Volkswagen c)Porsche3.The number of _ causes problem for other traffic.a)cars b)animals c)bicycles 4.The government wants to make roads _.a)wider b)longer c)cleaner 5.Mr.Zong owns a _ .a)Jeep b)Porsche c)FordCreadingbbcaapurchaseddestroydoubl

23、econsumersmanufacturersFind words in the article which mean:1.time of high sales(paragraph 1)boom2.makers(paragraph 2)3.people who buy(paragraph 4)4.two times as many(paragraph 4)5.to damage very badly(paragraph 6)6.bought(paragraph 7)Dreading Find three words in the article which refer to each of t

24、he following.E1.people salesman2.business getting better drivers consumerschildren boomrise double(sales)lWe compare two people or things with comparative forms of adjectives.Only government drivers went faster than bicycles.For Volkswagen the Chinese market is more profitable than the German market

25、.l We compare three or more people or things with superlative forms of adjectives.The country is now the biggest market for some car manufacturers.What is the most expensive make of car?Language focus 1 Comparatives and superlativesCorrect the mistakes in these sentences.1.It is more harder to break

26、 into export markets than home markets.2.China is a more big market than Japan.3.Our market share is more low than it was last year.4.The rate of inflation is more bad this month than it was last month.5.This months sales are more high than last months.6.The Asian market is more good than the Europe

27、an market for rice.Abiggerlower worsehigherbetterharderLanguage focus 1 Language focus 1 BComplete the conversations using the superlative form of the adjectives.1.This is a good product.Yes,its _ product on the market.2.This is an expensive hotel.Yes,its _ place in the city.3.She is a very popular

28、manager.Yes,shes _ head of department in the company.4.This is a cheap product.Yes,its _ product in the catalogue.5.This is a very competitive market.Yes,its _ market in Asia.6.This is a bad year.Yes,its _ year in the last ten years.the bestthe most expensivethe most popularthe cheapestthe most comp

29、etitivethe worstComplete the article with the appropriate form of the words in brackets.I opened a hairdressing salon last year.The _ (important)thing is to think about your target customers.My hairdressing salon is located in my parents hotel.My customers are _ (old)and_ (rich)than my main competit

30、ors.They like excellent service and a cup of coffee.My main competitors customers are _ (young)than mine.She offers a _(cheap)service than I do.However,my salon is _(comfortable)than hers.My _(exciting)customer is a famous model.Colderyoungerrichercheapermore comfortable most excitingLanguage focus

31、1 profile most important8.3 Listen to the first part of a presentation by Anna Nabirukhina about doing business in Russia.Then tick the correct answers.A1.Which of the following statements is true?()a)Russians expect foreign visitors to take them to parties.b)Russians do business with people who lik

32、e parties.c)Russians enjoy entertaining foreign people who visit them.2.To do business with Russian companies,you need to have()a)a business arrangement b)a personal relationship.c)a useful contactListening Doing business in Russia3.Who do you need in your team?()a)a friendly person b)a service prov

33、ider c)a technical personcbcTips of doing business with Russians 1.Russians are good hosts.They like to entertain foreign guests,so allow plenty of time for informal parties and cultural events.2.They will try to establish a personal relationship with you.They need to know you as a person before the

34、y do business with you.They need to trust you.3.You need to be well-prepared before a negotiation.Russians usually ask a lot of technical questions.You need to have a technical person and a Russian adviser in your team.B Listen to the second part of the presentation.Then answer these questions.1.Who

35、 should you take on your first visit to a Russian company?a)New people b)Team members c)senior people 2.When Russians buy products from foreign companies,they offer a)to pay as little as possible.b)to pay a fair price c)to pay as much as possiblelisteningCaTips of negotiating with Russians1.In your

36、first visit,take a senior people with you.In your final negotiation,have a top executive lead your team.2.In a negotiation,Russians like to start with an extreme position.When they are buyers,they offer a very low price.When they sellers,they ask a really high price.You need to be tough and take an

37、extreme position yourself.Listen to the third part of the presentation.Then complete these extracts.C 1.Russians value information.They think information is _,so they do not tell you everything.2.Its important to be patient.Russians take a long time to make a _ and theres always a lot of _ to deal w

38、ith.3.You must watch Russians carefully and study their _ language.This is very important.4.Remember that Russians are _ people.Sometimes emotions are more _ than facts.listeningpowerdecisionpaperworkbodyemotionalimportantLanguage focus 2 much/a lot a little/a bitWe use much or a lot with comparativ

39、e adjectives to talk about large differences.Much is more formal than a lot.Fruit snacks are much healthier than sugary snacks.New Zealand is a good market,but Australia is a lot more attractive.We use a little or a bit with comparative adjectives to talk about small differences.A little is more for

40、mal than a bit.The PDX100 is a little more expensive than the PDX200.This months sales are a bit higher than last months.Page 125Language focus 2 AComplete these sentences about the cars.1.The white car is _ bigger than the black car.2.The black car is _ bigger than the red car.much or a lota little

41、 or a bitLanguage focus 1 BTalk about sales in France and in Spain.Use the chart.In the first quarter,sales in France were a little higher than in Spain.In France,sales in the second quarter were much higher than in the first quarter.Language focus 1 CCompare these two pool tables using much,a lot,a

42、 little and much.The Classic pool table is a bit wider than the Trainer pool table.WidthLengthHeightWeightPriceTrainer pool table93 cm176 cm78 cm25 kg144Classic pool table95 cm180 cm80 cm50kg280Vocabulary file page 153Skills Participating in discussionsA8.6 Three marketing executives,Jacek,Paul and

43、Anna,talk about a new morning snack called Krakel.Listen to their conversation and underline the correct answer.1.Who does Jacek want to target with the new bar?a)Children b)Rich women c)Young workers2.Jacek says more people these days a)do not have breakfast b)have breakfast on the way to work c)ea

44、t breakfast at home3.Krakel contains a)no sugar.b)a bit of sugar.c)a lot of sugar.4.Krakel contains a)no fruit.b)a bit of fruit.c)a lot of fruit.cbbcskillsBListen to the conversation again.Complete the extracts.1.Sorry,Paul,I dont _ with you.2.I _ we need to target young working people.3.You re _.Th

45、ere is a big market for morning snacks.4.How do you _ about this,Anna?5.I really _ the idea.6.OK._ call a meeting and talk to the rest of the department.agreethinkrightfeellikeLetsskillsCLook at the extracts in Exercise B.Decide whether the speaker is:a)agreeingb)disagreeingc)asking for an opiniond)

46、giving an opinione)making a suggestion3,51426DWork in groups of three.Role play this situation.You are taking part in a marketing meeting.You are discussing the name and price of a new cereal bar and how to promote it.Student A:turn to page 136Student B:turn to page 139Student C:turn to page 144skil

47、lsUseful language Agreeing Giving an opinion.Youre right.I think I really like the idea.In my opinion Disagreeing making a suggestion(Sorry)I dont agree with you.Lets Im afraid I dont agree.How about Asking for an opinionWhat do you think?How do you feel about this?Background Cara Cosmetics is an in

48、ternational company based in Italy.It sells body care products.Its target market is usually women who buy the products for the whole family.Cara Cosmetics is launching a new shampoo.Competitors productsNamePrice Size outletsHairGlow 8 4300ml100mlSupermarketspharmaciesShinesoft 10 7 5 300ml 200ml100m

49、lSupermarketsPharmacieshairdressersSheen 14 10250ml 150ml hairdressers hairdressersCase studyCase studyThe new shampooThe biggest competitor is HairGlow.Look at the options below for the new shampoo.Names FinesseRadiancesilkSelling price(for 300ml)Less than 8 8More than 8Bottle sizes300ml only300ml

50、and 100ml500ml,300ml,and 200mlTarget marketsWomen who buy the product for the familyWomen who buy the product for themselvesMen who buy the product for themselvesAge groups 18-2526-5051+Income groupsLowMiddlehighMain outletsSupermarketsPharmaciesHairdressersCase studytaskWork in small groups.Look at