家乐福与沃尔玛的比较课件.ppt
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1、Differences between Wal-mart and Carrefour Members:张舒凯 李晓洁 王露 周云 Corporate Culture Corporate culture can be affected by local culture,therefore,different company in different places have different corporate culture.In this article,our group mainly analyzes the culture differences between Wal-mart an
2、d Carrefour,which represent American culture and French culture respectively.Page 2BothCarrefour Our three Key PointsWal-martHere comes your footer Page 4Wal-mart Wal-Mart Stores,Inc.was founded on principles developed by Sam Walton.These principles carried out everyday by hard-working and friendly
3、associates have created a unique corporate culture that is the key to Wal-Marts competitive edge.The basic beliefs guiding Wal-Mart Stores,Inc.are:The basic beliefs guiding Wal-Mart Stores,Inc.are:Respect for the IndividualService to the CustomerStrive for Excellence Page 5Respect for the Individual
4、 Every associates opinion is respected.Managers are considered servant leaders who help new associates realize their potential through training,praise and constructive feedback.An open door management philosophy encourages associates to raise questions and concerns in an open atmosphere.This belief
5、reflect one of American core value individuality.Service to the Customer The customer is the boss.Everything possible is done to make shopping at Wal-Mart and SAMS CLUB a friendly,pleasant experienc.The Ten-Foot Attitude means that associates are to greet each person they see.Sam Walton,the Wal-Mart
6、 Founder,encouraged associates to take a pledge with him:.I want you to promise that whenever you come within 10 feet of a customer,you will look him in the eye,greet him and ask him if you can help him.The Satisfaction Guaranteed refund and exchange policy allows customers to be fully confident of
7、Wal-Mart and SAMS CLUBs merchandise and quality.Strive for Excellencep Wal-Mart and SAMS CLUB associates share an exceptional commitment to customer satisfaction.At the start of each day,store associates gather for the Wal-Mart or SAMS CLUB cheer and review sales from the previous day,as well as dis
8、cuss their daily goals.The Sundown Rule requires a continual sense of urgency,with questions asked in the morning answered before the end of the day.p Sam Walton once said,All Associates work for the customers who buy our merchandise.In fact,the customers can fire everybody in our Company.And they c
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