美国旅游行业咨询策划全案(ppt-106页)课件.ppt

1、Source:Travel Industry Association of America(TIA)2003%Change Recovery to(in millions)2003/2000 2000 ExpectedCanada 12.7 -14%2007United Kingdom 3.9 -16 2006Japan 3.2 -37 Beyond 2007Germany 1.2 -34 Beyond 2007France 0.7 -37 Beyond 2007Brazil 0.4 -53 Beyond 2007Argentina 0.2 -72 Beyond 2007 Source:Off

2、ice of Travel and Tourism IndustriesTravel Performance First Three Quarters 2004 Source:Travel Industry Association of America Source:Travel Industry Association of AmericaPercent of TIA Members ReportingSource:National Tour AssociationPercent of NTA OperatorsSource:Recreation Vehicle Industry Assoc

3、iationSource:Travel Industry Association of America and National Business Travel AssociationPercent of Air Business TravelersSource:Travel Industry Association of America and National Business Travel AssociationPercent of Business TravelersSource:Travel Industry Association of America and National B

4、usiness Travel AssociationPercent of Air Business Travelers Top Two BoxesSource:Smith Travel Research%Change over Prior YearSource:Travel Industry Association of AmericaAmong 90%of Members with Domestic Marketing ProgramsSource:Gallup SurveysMillion of Person-TripsSource:Travel Industry Association

5、of AmericaMillions of Person-TripsSource:TIA and Global InsightNote:Does not include combined business/leisure travelSource:Smith Travel Research%Change over Prior YearSource:TIA,ATA,Smith Travel ResearchArrivals in MillionsSource:Office of Travel and Tourism Industries(OTTI)Travel Expenditures Will

6、 Continue to Risep=preliminary;f=forecastBillionsSource:TIA;OTTISource:Travel Industry Association of AmericaMillionsHow We Sell and Distribute Travel Changed ForeverWhats Ahead?Percent Change in Population by Age,2010/2000 and 2020/2000(Percent Change)Source:U.S.Bureau of the Census“Junior”Matures(

7、Age 55-64)More Likely Than Other Travelers To Travel farther away from homeStay away from home longerInclude two or more destinations in one tripEngage in more activitiesTravel with only one other household member,likely their spouseSpend more per tripSource:TIASources:Better Homes&Gardens and Trave

8、l Industry Association of America(%of 2002 Family Vacationers)Family Togetherness87%Get Away from Stress74Rest and Relaxation71Visit Friends/Relatives62Excitement/New Experiences50Physical Activity43New Places/People43For Luxury/Feel Pampered25Top 10 Activities Among U.S.Domestic Travelers,2003Shopp

9、ing30%Social/Family Event27Outdoor Recreation11City/Urban Sightseeing10Rural Sightseeing10Beach Activities10Historical Places/Museums 8Theme/Amusement Park 7Gambling 7National/State Parks 7Source:TIA81%of Travelers Included Cultural/Arts/Heritage Activities on Trips in Past YearSource:TIA and Smiths

10、onian Magazine Source:TIA and Smithsonian Magazine MillionsMenWomenSource:U.S.Bureau of the CensusSource:TIA%Distribution of PopulationSource:U.S.Bureau of the CensusMillionsSource:U.S.Bureau of the CensusInternational Pow Wow is the U.S.travel industrys premier international marketplace and is the

11、largest generator of Visit USA travel.Press RoomMedia MarketplaceInternationalAnd DomesticPressNetworking,Entertainment&Great BusinessSee America Marketplace Hall Lunch for 5,000Glenn TiltonBill MarriottAl GoreGov.BushGov.SchwarzeneggerEntertainmentEvening Events are fun and make great.Networking Op

12、portunitiesTuesday,May 3Wednesday,May 4Thursday,May 5Friday,May 6Saturday,May 7Sunday,May 8 Departures Promote travel to and within the United States SeeAmerica brand leverage Coop opportunities for all organizations,large and small Added value To set the stage for thousands of travel industry organizations who want to speak the same language in the marketplace To leverage everyones funds for mutual benefitTIMINGGame CategoriesKart.Jennie,Project DirectorAnca Ioan,Managing PartnerJon Payne,Project CoordinatorPresentation:Eric Chow