Unit3-商务英语信函课件.ppt

1、The Formats of the English Business LetterChinese Version of the Text 介介 绍绍 信息交流是商业活动的基础，没有信息交流，商业活动将无从谈信息交流是商业活动的基础，没有信息交流，商业活动将无从谈起。而书信则是交流中最常见的方式，因此也是商业活动中极为重要起。而书信则是交流中最常见的方式，因此也是商业活动中极为重要的部分。通常，商业书信由七部分或八部分组成。的部分。通常，商业书信由七部分或八部分组成。信函写作格式（信体写作格式信函写作格式（信体写作格式&信封写作格式）信封写作格式）信函内容写作规则信函内容写作规则China N

2、ational Light Industrial Products Import&Export CorporationShanghai Branch128 Huchui RoadShanghai,ChinaMarch 8,2005H.G.Wilkinson Company,Limited245 Lombart StreetLagos,NigeriaDear Sir/Madam,We thank you for your letter of March 1 asking for the price list of our goods.The enclosed booklet includes d

3、etails of all our products and will enable you to make a selection.We look forward to receiving your order.Yours faithfully,Peter Johnson信函信体格式 信头或公司地址信头或公司地址 日期日期 封内地址封内地址 称呼称呼(称呼是一种礼貌性的问候。如果可能，称呼对方的姓名；称呼是一种礼貌性的问候。如果可能，称呼对方的姓名；如果不知道对方的姓名，则以如果不知道对方的姓名，则以“尊敬的先生尊敬的先生/夫人夫人”开头。开头。)正文正文 结尾谦称结尾谦称 签名签名 附件附

4、件(如果随信附有其他东西，注明如果随信附有其他东西，注明“内附内附”以引起对方的注以引起对方的注意。意。)The Formats of the English Business Letter商务英语信函的格式 全齐头式 （full block style）齐 进 式 （block style）缩 进 式 （indented style）混 合 式 （modified block style）全齐头式（full block style）全齐头式的英文书信，要求将信头、收信人的姓名、信内地址等以及正文（包括每段起行）、结束语和签名均靠左边齐头对齐 Example：(Heading)-Inside

5、Address -（Salutation）(Body)-（Complimentary Close）(Signature)齐头式（block style）齐头式的英文书信，除了信头、结束语和签名放在右边外，要求将收信人的姓名、地址等以及正文（包括每段起行）均靠左边齐头对齐 Example：(Heading)-Inside Address -（Salutation）(Body)-（Complimentary Close）(Signature）缩进式（indented style）缩进式的英文书信：信头、信内地址的每行文字均比上行向右缩进一两个字母，正文的每段文字的首行也向右缩进四个字母，签名打印时

6、也应该比结束语缩进三四个字母 Example：(Heading)-Inside Address -（Salutation）(Body)-（Complimentary Close）(Signature)混合式（modified block style）混合式也称折衷式或称半齐头式（semi-block style）。混合式的英文书信，信头、结束语和签名放在右边，每行文字齐头；信内地址各行文字及称谓左边齐头；正文每段起行向右缩进四五个字母 Example：(Heading)-Inside Address -（Salutation）(Body)-（Complimentary Close）(Signa

7、ture)全齐头式全齐头式 齐头式齐头式(Heading)-Inside Address -（Salutation）(Body)-（Complimentary Close）(Signature)(Heading)-Inside Address -（Salutation）(Body)-（ComplimentaryClose）(Signature）缩进式 混合式 (Heading)-Inside Address -（Salutation）(Body)-（Complimentary Close）(Signature)(Heading)-Inside Address -（Salutation）(Bod

8、y)-（Complimentary Close）(Signature)letterhead-Date:Inside Address-Dear sirs,-Sincerely yours,-Master the Second kind -Date:-Dear sirs,-Sincerely yours,-LAYOUT OF BUSINESS LETTER SOME KEY POINTS：1.ADDRESS:number,name of house street road avenue(AVE.)village or town county city,state country LAYOUT OF

9、 BUSINESS LETTER2.SALUTION:ordinary men and women Mr.Babara Evans Mrs.June Smith (married women)Miss Nana Wang(unmarried women)Ms.Serena Liu (whose marital status is unknown)LAYOUT OF BUSINESS LETTER3.signature:Sincerely,Sincerely yours,Yours faithfully,Yours truly,Yours respectfully,LAYOUT OF BUSIN

10、ESS LETTER4.Postcript:(附加语）附加语）P.S.Your parcel has just arrived after my writing the above.Thank you.5.Enclosure:(附件）附件）Encls.：1.Invoice#1003 2.Check#1230 Encl:1.Invoice 1.表示合作支持 Thanking you and assuring you of our best efforts at all times.We ensure our earnest and continued support.We solicit you

11、r cooperation on this regard.2.表示等待和期望 We are waiting for your confirmation.We are expecting from you that.Your immediate reply will be appreciated.Look forward to a prompt reply.We look forward to a fruitful business relationship with you in the future.We thank you/appreciate your interest in our p

12、roducts.We were glad/It was a pleasure to learn from your letter of March 2nd that you were interested in this matter.Enclosed is/We enclose/You will find enclosed one price list.Will you let us hear from you in this matter.A Would you please inform us what you wish us to do?Would you please reply w

13、ithout delay your wishes in this matter?Would you please inform us of the results?B I look forward to hearing from you soon.I look forward to(receiving)your favorable reply.I look forward to(receiving)your orders.China National Light Industrial Products Import&Export CorporationShanghai Branch128 Hu

14、chui RoadShanghai,ChinaMarch 8,2005H.G.Wilkinson Company,Limited245 Lombart StreetLagos,NigeriaDear Sir/Madam,We thank you for your letter of March 1 asking for the price list of our goods.The enclosed booklet includes details of all our products and will enable you to make a selection.We look forwa

15、rd to receiving your order.Yours faithfully,Peter Johnson 商务英语信函的信封格式（superscription)商务英语信函的信封格式包括寄信人的姓名、地址，受信人的姓名、地址以及投递说明和所需附注的说明等。商务信函的信封的书写要求，一是要准确；二是要清楚；三是要美观。一般来讲，写信人的姓名和地址放在信封的左上角；收信人的姓名和地址写在信封的中央偏右偏下的地方；邮票贴在右上角。信封写法最好跟信内姓名地址的格式保持一致，有齐头式和缩进式多种写法。LAYOUT OF ENVELOPE BLOCK STYLEFrom Chang Wen6 X

16、ikang RoadShanghaiChina Mr.J.Robinson 241 Bancraft Way Berkeley Ca9470 U.S.A LAYOUT OF ENVELOPEAnother style:From Chang Wen 6 Xikang Road Shanghai China齐头式（block style）L.X.Bing Stamp 280 Ren Ming AveShanghai 200003P.R.China Prof.Raymond Thomas Dept.of Linguistics University of Toronto Toronto M511 A

17、1 Canada 缩头式（indented style）Liu Xiaopin Stamp 50 Yuan Ming Yuan RodeShanghai,200002P.R.China Dr.W.J.Smith Head,Dept.of Education Maryland State University Maryland,MD 21810 URGENT U.S.A.LAYOUT OF ENVELOPESome Key Points:1.左下角：挂号左下角：挂号 Registered 航空航空 Via Air Mail 密件密件 Secret 印刷品印刷品 Printed Matter 附加

18、说明 需附加说明的，如急件（urgent）、内附照片（photo enclosed）、印刷品（printed matter）、或要说明投递方式，如挂号（register）、航空（by air mail），可以写在信封的左下脚。常见的说明有：Air mail(by air mail,via air mail,par avion)航空 Air mail registered 航空挂号Sea mail 海运Registered 挂号Express 快件Immediate 急件Urgent 急件Rush 速递Private 亲启Personal 亲收Secrete 密件Top secrete 绝密Co

19、nfidential 机密Printed matter 印刷品Special delivery 特快邮件Book post 图书Parcel post 包裹Sample post 样品With compliments 赠品To await arrival 收信人收到后拆封Please readdress 请转寄Photo enclosed 内附照片 Manuscripts 稿件Photographs:please do not bend 内附照片Return postage guaranteed 保付退还邮费If undelivered,please return to 如果无法投递，请退 L

20、AYOUT OF ENVELOPE 托人转交的：托人转交的：From Chang Wen6 Xikang RoadShanghaiChina Mr.J.Robinson C/O Mr Smith 241 Bancraft Way Berkeley Ca9470 U.S.A?Read the text book carefully and answer:What does c/o stand for?Clarity Conciseness CourtesyRules to Be Observed in Writing写作规则写作规则 在写商业书信时，应注意以下规则：在写商业书信时，应注意以下规则

21、：十十C(p167)C(p167)ClarityClarity 清楚清楚 (确保能将自己的思想清晰地表达出确保能将自己的思想清晰地表达出来；不应存在模糊的、易引起误解的语句。来；不应存在模糊的、易引起误解的语句。)ConcisenessConciseness 简洁简洁(一封好的商业书信应该是明确一封好的商业书信应该是明确的、直截了当的；内容简洁而不失清楚。的、直截了当的；内容简洁而不失清楚。)CourtesyCourtesy 婉转婉转客气客气(在信中表达出你的友情及诚挚在信中表达出你的友情及诚挚之情。说话的语气同样重要，要表现出你的说服力、自之情。说话的语气同样重要，要表现出你的说服力、自信及

22、坚定的态度。信及坚定的态度。)Chinese Version of the Text Clarity means One sentence for one meaning only.There must be logical relationship between relevant sentences.No reversion or repetition is allowed to appear.In a simple and direct way.Conciseness means All the words/sentences and paragraphs in a letter mus

23、t be clear cut and straight forward.Three aspects should be paid attention to:Using simple words instead of phrases or sentences.e.g.:“soon”instead of“in the near future”“Please”instead of“Will you be kind enough to.”“now”instead of“at the present moment”etc.Conciseness(1)Conciseness(2)Using simple

24、sentences instead of complex ones.e.g.:“We are please to.”for“It gives us much pleasure to.”Avoiding repetition of words in a same sentence.e.g.:“Please quote your lowest price for your bestquality.”for“Please quote your best price for your best quality.”Conciseness(3)Being very polite,even in askin

25、g the addressee to pay back the debts or refusing his demands.Being prompt in replying to the opposite partys letter.Courtesy meansHomework P174 Homework 写一封商务信件，内容如下：写一封商务信件，内容如下：我方从贵方订购的家具应于一星期收到。我方从贵方订购的家具应于一星期收到。不用说，发货的延迟给我方带来了很大的不用说，发货的延迟给我方带来了很大的不便。因此，贵方必须立即发货。否则我不便。因此，贵方必须立即发货。否则我们将被迫取消订单，到另处

26、定货。们将被迫取消订单，到另处定货。请紧急处理此事，并尽快告知结果。请紧急处理此事，并尽快告知结果。Dear Sirs,The furniture we ordered from you shouldhave reached us a week ago.Needless to say,the delay in delivery has put us to great inconvenience.It is therefore imperative that you dispatch them immediately.Otherwise we shall be obliged to cancel the order and obtain the goods elsewhere.Please look into the matter as one of urgency and let us have your reply as soon as possible.Yours faithfully,-