北师大英语必修4unit-11Lesson3精品课件.ppt
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- 北师大 英语 必修 unit 11 Lesson3 精品 课件
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1、Lesson 3 The Advertising Game Objectives By the end of this lesson,youll be able to know the design,the idea and the effect of advertisements;understand advertisement development;discuss advertisingWhich advertisement impresses you most?“What product is it for?”discussionLead-in Advertisement aboutL
2、ets enjoy and make some comments on them.What information can you get?Tsing taobeerVoice your opinions.awful Which one do you like best?incrediblewonderfulcreativeBeyond expression What does the passage talk about?A.The advantages and disadvantages of ads B.Different sorts of adsC.The development of
3、 advertisingD.The effect of ads on our lifeE.Peoples attitude toward adsRead the passage as quickly as you can.北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Reading 5 1 3 2 4Match the five paragraphs with the sentences.北师师大英语语必修4unit 11Lesson34unit 11Lesson3
4、精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Read the first paragraphBy reading a classic advertisement you can know the following except ()ADCBWhat the company sellsWhere the company is locatedHow much the product costsThe name of the brandc北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4
5、unit 11Lesson34unit 11Lesson3精品课课件Read the second paragraphSome advertisements consist of pictures or the words of experts in order to ()ADCBMake people know more about the productsMake the experts more famousShow people how good the products areMake the advertisements more attractivec北师师大英语语必修4unit
6、 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Read the third paragraphModern techniques of design are not enough to be noticed in modern cities because()ADCBThey spend too much money They cant make advertisements more attractivePeople are used to seeing such designPeople
7、dont like such designc北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Read the fourth paragraphThe top advertisers use humor as well as new and unusual ideas()ADCBTo create something newAll of aboveTo make people notice their productsTo persuade people to buy
8、their productsD北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Read the last paragraphThe government uses public advertisement to do the following except()ADCBEducating the public Making a profitMaking our society a better placeIncreasing public knowledgeC北师师大
9、英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件 1.As present-day advertisers often have large budgets,a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.(P26)【分析】【分析】本句是一个主从复合句。As presen
10、t-day advertisers often have large budgets是_状语从句。a lot of money is spent on.as possible是主句,其中to make these advertisements as visually attractive as possible是不定式短语作_状语。SENTENCE EXPLANATIONS 原因原因 目的目的 北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件 2.Modern adv
11、ertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.(P26)【分析】【分析】本句是一个简单句。主干是Modern advertisements must stand out in a world。full of competition是形容词短语作后置定语,修饰名词_;by combining.with ideas是
12、方式状语;linked to the products是过去分词短语作后置定语,修饰_;to make them more attractive作目的状语。SENTENCE EXPLANATIONS world ideas 北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件 3.They realise that it does not matter how attractive the idea linked with the product is most peop
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