大宁国际站顶级时尚品牌和皮草部分招商课件.ppt

1、城市奥特莱斯-大宁国际站顶级时尚品牌与皮草部分招商方案与执行思路 City utlet-DaNing Station屠红艺团队屠红艺团队 Helen Tus Team 2009年年4月月18日日Luxury Fashion、Top Fur Center Campaign Programs and implementation ideas 目录一、团队招商目标二、商场介绍 最优化的City Factory Outlet 2.1商场内部环境 Shop mall interior Design2.2商场概念 Our Retail Concept2.3目标对象 Target Markets三、招商整体

2、定位品牌 Key Target Groups四、顶级皮草珠宝区域 Fur area&jewelry area 五、国际品牌-International area 5.1土耳其区域、5.2 意大利区域 5.3 法国区域 5.4日本区域 5.5 印度区域 5.6 国际特色产品区域 5.7 世界名酒庄区域六、2009年招商思路及执行计划 Year 2009 campaign program七、三至五年规划 Plan for three to five years八、项目进程表 市场营销思路以及执行建议SUMMARY目录一、2009年招商思路及执行计划二、2009年第二季活动方案 活动主题 活动流程

3、奖励机制 媒体宣传SUMMARY 2019 first season activities review 2009 second season campaign programTheme Process Encourage Media2019年6月1日起，中国政府禁止使用免费塑料袋，推广环保袋。作为政策响应以及支持环保，博客大巴与触动传媒在2019年4月到8月期间，联合举办了一场保袋设计大赛。通过博客大巴平台收集参赛作品，在触动传媒上进行投票，用各自的媒体资源共同制造一个公益营销事件。（图：去年参赛获奖作品）博客大巴博客大巴&触动传媒触动传媒“环保袋创意设计大赛环保袋创意设计大赛【第 1 季】

4、”Since June 1,2019,the Chinese government has banned the use of free plastic bags and popularize recycle bags.AS the response to the policies and the support of environmental protection,bus with the touch media period jointly organized a recycle bag design contest in April 2019 to August.Through the

5、 bus platform for the entries collection and voted in the media touch.With their respective media resources together to create a public service marketing events(Pictures:Last year the winning entries)部分入围作品展示部分入围作品展示Parts Nomination Works Showtime：2019040120190701 website：zhuanti.bus/bag环保袋设计征集线上统计n

6、 环保袋创意征集正式上线30天时间，收到1826个投稿，通过审核的作品1249个，来自全球78个国家和地区的网友广泛参与 During the 30 days while the collection started,it received 1826 works and 1249 of them through the review.From 78 countries and regions s users take part in.n专题页面187,494个独立IP访问；884,624PV流量 the topic pages has 187,494 independent IP access

7、 and884624PV flown 平均网站停留时间达到3分26秒；最高得票数为5362票 3 minutes 26 seconds Average Time on Site;the highest number for the votes is 5362 votes活动执行效果评估活动执行效果评估Activity Implement Effect Evaluationrecycle bags design collection online statisticsTheme：一、继续第一季的主题，积极响应政府政策，支持和推广环保事业。Continue the theme of the fir

8、st season,respond to the government policies actively,support and promote the environmental cause.二、通过这样一场环保袋创意设计大赛，诞生一个“梦想成就现实”的真实故事。真正成就有梦想、有创意天赋以及有设计实力的青年人才，提供一个出国参加2009米兰国际时装周，领教顶级品牌Fashion Show,与全球时尚人士交流、学习的机会。Through such a creative design contest to birth a true story dreams achieve reality P

9、rovide the young who really has dreams of success,has talents of creative and strength a chance to abroad to participate in the Milan International Fashion Week 2009.TO communicate with people who has the global top fashion experience.“支持环保，成就梦想”Time：2009年5月10月博客大巴博客大巴&触动传媒触动传媒“环保袋创意设计大赛环保袋创意设计大赛【第

10、2 季】”2009年5月，线上活动平台搭建与用户作品征集6月，特邀评委评选，网友参与投票评选出各大奖项作品 7月，获奖作品制成成品，进行线下体验和展览10月，终极大奖获得者，将赴意大利参加2009米兰国际时装周，领教顶级品牌Fashion Show,与全球时尚人士交流、学习PS 活动评委：拟邀请著名品牌设计师或相关领域内的设计大师担任。活动执行操作流程活动执行操作流程Activity operational processesMay,Online activities to build platform and collect worksJuly,product the Prize-winni

11、ng works,do the offline experience and exhibitionJune,Special Invited judge choose,User voting to selected works of major awardsOct,The ultimate grand prize winner will go to Italy to participate the Milan 2009 International Fashion Week,experience the top brand Fashion Show,learning and exchanging

12、in with the global fashion guys.Ps:It will invite the famous brands designers or related fields artists to be the activities of judges 阶段一 创意设计作品征集评选Time：collection 2009.05.012009.06.15 voting 2009.06.162019.07.01参与方式：此次活动对所有网民开放，网民可以根据参赛作品要求提交自己设计作品参与评选。欢迎各大设计院校的学生广泛参与，成就梦想，赢得出国学习的机会。Participate wa

13、y:This event is open to all Internet users,everyone can submit entries of their own design works to participate in the selection.welcome all the Design institutions s students broadly take part in to make the dream comes true and winning the chance to study abroad.评选规则：参赛作品会经过初选、复选等阶段，最后会邀请意大利著名品牌设计

14、师或是相关领域内的设计大师进行专家评审阶段，网友参与投票，评选出此次赛事的各项大奖作品。Selection rules:Entries will go through such as primary elections,check phase,finally will be invited to the famous Italian designer brand or a related field of design expert master stage of assessment,and internet user take part in the voting,selected the

15、 award of the tournament works.活动执行内容流程活动执行内容流程Activity Contents Processesphase one Collected works of creative design award阶段二 创意设计作品线下展览7月，我们会将线上的活动转移到线下，举办大型的环保袋设计大赛部分作品线下展览。In July,we will be transferred the online activities to offline,and organize large-scale exhibition to show parts of recycl

16、e Bags Design Competition products.届时Top10 获奖作品的设计师（包括上海市外的）将被邀请来参加线下展览，并在Design Studio内体验用上好的面料将平面作品制作成实物的机会。At that time,top 10 winning designers(including outside of Shanghai)will be invited to participate in offline exhibitions,and have opportunities to make real object by good fabrics in the De

17、sign Studio.活动执行内容流程活动执行内容流程Activity Contents ProcessesPhase two design products offline exhibition Top 1 顶级大奖作品 Top Award works获奖者将获得赴意大利参加2009米兰国际时装周的名额，领略顶级品牌Fashion Show,把握与全球时尚人士交流与分享的机会。The winner will get chance to Italy to participate the Milan 2009 International Fashion Week,experience the

18、top brand Fashion Show,and learning and exchanging with the global fashion guys.Top 3 优秀人气作品 Popularity of outstanding works拟批量制作获选作品，在国内一线城市进行买赠活动与作品推广。We will product some winning works to do the buy or present activity as well as works popularization in the first-line cities.Top10 优秀入围作品Outstandi

19、ng finalist works拟邀请设计师（包括上海市外）现场参加线下展览。We will invite the designer(including outside of Shanghai)to join the exhibition.活动执行奖励机制活动执行奖励机制Activity Reward Systems 博客大巴（bus)作为最专业的中文博客网站，上面住着600万都市精英人群。带来的是600万都市精英的关注，每个ger都是“活广告“。城客一本关注都市人群的生活状态、生活方式的“城市读物”，一份偏重文化和视觉呈现的中文第一本互动杂志。我们自身拥有的新媒介BlogBusBlogBu

20、s媒体整合推广媒体整合推广Blogbus Integrated Media Spreading our own new media（bus)as the most professional Chinese-language site,have six million urban elite crowd.it brings 6,000,000 urban elites attention,every ger is a living ads.I CITY an urban books“,which concern about the urban populations living conditi

21、ons,lifestyles,the Chinese first interactive magazine who emphasis on cultural and visual representation.站内消息告知后台通栏首页公告,TAG,群组首页焦点大图跳转页面富媒体广告BlogBusBlogBus站内全线推广站内全线推广Blogbus Across Board PromoteHome bulletinsGroup page focus Instaion telling newsBackstageJump page ads平面媒体网络媒体户外媒体CCTV移动传媒上海地区全系统 126

22、条线路 3339辆公交车 6618块电子屏 TouchMedia 上海地区全系统 8000辆出租车Blogbus自身 600万用户 新浪、搜狐、网易、天涯、中华网等中国最大的互联网社区论坛投放软文宣传文汇报新闻晨报新民晚报东方早报申江服务导报南方都市报新民周刊城客TimeOut周末画报活动优势媒体资源活动优势媒体资源 Internet media Outdoor MediaPrint media Excellent Media ResourcesBlogBus 6,000,000 userSina,Sohu,Netease,the End of the World,CDC,etc.Chinas largest Internet community forum soft launch publicity textCCTV Mobile system-wide media has 126 Bus Lines s 3339 buses 6618 E-Screens in Shanghai TouchMedia has 8000 system-widein Shanghai Taxi品牌战略合作伙伴品牌战略合作伙伴Thank you