ToreadandlearntotalkaboutwearabletechnologyToreadfordeepunderstandingandcriticalthinkingTolearnsometechniquesusedinadvertisementsCan you think up a kind of wearable technology?Doyouknowthatwearabletechnologyisgoingtobethenextbigtechnologytrend?Itwillhelpmakeyourlifemucheasierandmoreconvenient.smartwatchReadthetitle,subtitles,photographs,andcaptionsquickly,andfigureoutwhatthesedesignelementstellyouaboutthetext?Wherecanyoufindthistext?Theyshowthatthistextismeanttobeaninformativeadvertisement.Youcanfinditinanadvertisement.Advertising uses special techniques to make people want to buy the product.Techniquesinclude:Hyperbole(夸张法夸张法)-exaggeration(夸张夸张),oftenbyuseofadjectivesandadverbs.Frequentuseofadjectivesandadverbs,useofdescription.Neologisms(新创造的词新创造的词)-similartocompoundwords,thesearemadeupwords,e.g.smartwatch.Shortsentencesforimpactonthereader,boldorlargetypeforthe“headline”or“slogan”tocapturetheattentionofthereader.Avoidstatinganynegativeaspect,e.g.anadvertisementwontsaythatyoumustexercisebecauseyouarefat,theadvertisementwillratherfocusongettinghealthy.Simpleandslanglanguagesothattheaudienceunderstandthefeaturesandfunctionsoftheproductandsuggestsafriendlyattitude.Presenttenseisusedmostcommonly.Repetitionofthebrandnameandtheslogan(口口号，标语号，标语),sothattheyarememorable.Humourshowstheproductpositively.Glamorisation(美化美化),e.g.insteadofusedcars,whichsuggeststheyareold;theadvertisementwillsay“pre-lovedcars”.Part1Usequestionstoarousereadersattention.Thengiveabriefintroductionofthewatch.Part2Describeitsmainfeatures.Part3Advertisedifferentappsthatcanbefoundinthewatch.Can you match the words with their English explanations?apieceofmaterialwhichgoesaroundthewristalargeamountofdatastoredinacomputersystemsothatyoucanfindanduseiteasilytheregularbeatthatcanbefelt,forexampleatyourwrist,asyourheartpumpsbloodaroundyourbodyawatchusedformeasuringtheexacttimeittakestodosth,especiallytofinisharacewristbanddatabasepulsestopwatch1ListthefunctionsandfeaturesoftheSmartwatchFitnessTracker.Features:No.1WaterproofcasewithmetalframeNo.2ToughrubberwristbandavailableinsixcoolcoloursNo.3Long-lastingbatteryFeatures:No.4LargeappiconsNo.5Glasstouch-screendisplayNo.6Easy-to-usesmartbuttonFunctions:Itcanhelpwithyourexerciseroutine,e.g.bykeepingtrackofyourdiet,sendinginformationabouthealthandfitness.2Whichappscanhelpyoumakeexerciseanddietplans?Explainhow.Alloftheseapps.Calendar-keeptrackofNutrition-adatabasewithhelpfulinformationWorkout-descriptions,photosandvideosPulse-trackandshowyourpulserateStopwatch-accurateandeasy-to-useRoute-AGPSthatmapsyourroutesandrecordsyourtimesanddistance.3Whatisthemainpurposeofthisadvertisement?Canyouidentifyanyfeaturesoflanguagethatarefrequentlyfoundinadvertisements?Themainpurposeoftheadvertisementistoadvertisetheproductandpromotesales.Featuresofthelanguageare:usingquestions:Do you?usingadjectives:tough,stylish,easy to use,accurate.usingsimpleanddirectlanguage:large app icons.Createanadvertisementtointroduceadigitalgadget(数码小设备数码小设备).Youcanusedifferenttechniquesthatareusedinadvertisementswhencreating.Tryyourbesttouseasmanynewwordsandexpressionsyouvelearntinthisunitasyoucan.
