红点设计大奖-作品-中英文解析页PPT.ppt

1、What is the red dot red dot award?What is the red dot red dot award?red dot red dot award is built on a proud people with a history of 50 years on a traditional design award.At first,it is purely a design award in Germany,but has grown into an internationally renowned award.Today,from 40 countries,m

2、ore than 4,000 participants.red dot red dot award is the design of the industrys Oscars,the worlds largest and most prestigious design awards.Each year,some outstanding industry,product design,communication design because of its high quality level to meet the design was awarded the red dot Red Dot A

3、ward.The value of this prize can be reflected in the quality of its participants.Please refer to:Product design:Mercedes-Benz,BenQ,Nakamichi,Loewe,Apple,Nokia,Sony(Sony),LG,Samsonite,Nike,Bosh,Automobile Lamborghini(Lamborghini),Volkswagen,Ferrari,BMW and Porsche Jie,etc.Communication Design:Saatchi

4、&Saatchi,IDEO,Frost Design 什么是什么是red dot 红点奖？红点奖？red dot 红点奖是建立在一个令人引以为豪的，拥有50年悠久历史的传统之上一个设计奖。起初，它纯粹只是一个德国的设计奖，但逐渐成长为国际知名的大奖。到今天，有来自40多个国家，超过4000名参赛者。red dot 红点奖是设计界中的奥斯卡，世界上规模最大最尊贵的设计奖。每年，一些杰出的行业产品设计、传播设计因其达到设计品质的极高境界而被授予red dot 红点至尊奖。此奖的价值可以有其参赛者的素质体现出来。请参考：产品设计：梅塞德斯 奔驰，BenQ,Nakamichi,Loewe,苹果电脑，诺

5、基亚，新力（Sony），LG,Samsonite,耐克，Bosh,Automobile Lamborghini(兰宝基尼),大众，法拉利，宝马和保时杰等。传播设计：Saatchi&Saatchi,IDEO,Frost DesignWhat is a design concept award?As the worlds most extensive coverage of a design competition,red dot red dot design award to its leadership and visions insight once again reflected in t

6、he establishment of the design concept award.This award and recognition products emphasizes the importance of original ideas:to promote innovation and stimulate the speed of fast fashion and design trends reflect the vision of the virtual into intuitive.Award for the design concept pioneered in 2019

7、,belongs to the red dot design award red dot of an award.To the design creativity of people to the maximum,to explore good design,excellent design talent to explore.It fills a design award in a large loophole.Product design is a design concept,not production or the market before,but there are design

8、 ideas/concepts,or model stage.For example,a reduced model according to scale,or a three-dimensional map,or that its novelty,functionality,innovation,production materials,production methods and a detailed text description of the illustrations.Mass media aspects of the design concept is flat,print me

9、dia,television broadcasting,multimedia,or the wrapper class has not been commissioned creative work.什么是设计概念奖？什么是设计概念奖？作为当今世界上涵盖面最广的一个设计竞赛，red dot 红点设计奖 将它的领导地位和远瞩卓见再次体现在设计概念奖的设立上。这个奖强调和肯定产品原始创意的重要性：激发推进创新的速度，快速体现设计潮流和趋势的远见，将虚拟转变为直观。设计概念奖为2019年首创，属于red dot 红点设计奖中的一个奖项。旨在将设计人士的创意发挥到最大限度，发掘优秀设计，发掘优秀设计人

10、才。它填补了设计奖中的一大漏洞。产品设计方面的设计概念是指，未生产或未投放市场前，只是存在设计想法/概念，或模型阶段。比如说，一个按比例尺缩小的模型，或者一张三维立体图，或者是表明其新奇性、功能性、创新性、制作方法和制作材料的一个有详尽文字说明的插图。大众传媒方面的设计概念是指平面，出版媒体，电视广播，多媒体，或包装类的没有经过委托的富有创意的作品 The introduction of the red dot design museum World famous red dot design museum in Germany,is a collection,display an annua

11、l international product design award for the content of the professional museum.To establish the museum from the Essen industrial modeling research,the 1960s is located in an old synagogue,construction and renovation,the renamed North Rhine-Westphalia Design Center,and set up a Design Innovation Awa

12、rd each year a review of industrial design innovation to attract a large number of people in the industry.With the increasing influence of awards,the scale has been expanded from Germany to the international competition is also divided into 10 different product categories,the entries have become mor

13、e sophisticated.2019 Design Innovation Award was renamed Red Dot Product Design Award,and the establishment of red dot design museum in Germany.The worlds second red dot design museum in Singapore in November 2019 at the official opening.Red dot design museum in Singapore Red dot design museum is th

14、e best red dot design awards.红点设计博物院的介绍红点设计博物院的介绍世界著名的“德国红点设计博物馆”，是以收藏、展示每年一次国际性产品设计奖为内容的专业性博物馆。博物馆的建立起源于“埃森工业造型研究机构”，上世纪 60年代坐落于一个旧的犹太教堂，建设改造后，更名为“北威州设计中心”，并设立了“设计创新奖”，每年一次的工业设计创新评审吸引了众多的业内人士。随着评奖的影响越来越大，规模从德国一直扩大到国际，参赛产品也分为10个不同类别，对参赛作品要求也越来越高。2019年“设计创新奖”正式更名为“红点产品设计奖”，并建立“德国红点设计博物馆”。而全球第二家红点设计博物

15、院于2019年11月于新加坡正式开幕。新加坡的红点设计博物院Red dot design museum是红点设计奖项的最佳.Red dot design museum in Singapore Market artists and designers(the MAAD)Red dot design museum,the sponsor of MAAD,is a showcase of fashion,art,craft and design of original works of Market.MAAD is Singapores only original works weekend ma

16、rket.Every stall in the market by Singaporean artists,product designers and fashion designers Committee Organization to ensure that only original and interesting creative works will appear in the bazaar on.In addition to display-and-coming designers products in Singapore,MAAD also organized performa

17、nces,street performance art and other fun activities.艺术家和设计师市集（简称艺术家和设计师市集（简称MAAD）“红点设计博物院”的赞助商MAAD，是一个集中展示时尚、艺术、手工艺品和设计的原创作品的市集。MAAD是新加坡唯一的原创作品周末市集。市场中每一个摊位都由新加坡的艺术家、产品设计师和时尚设计师委员会组织，以确保只有原创的和有趣的创意作品才会出现在市集上。除了展出新加坡崭露头角的设计师的产品，MAAD还组织演出，街头行为艺术和其他有趣的活动。Apple Magic Mouse Most Back in the use of revol

18、utionary iPhone Multi-Touch technology is now being applied to the mouse.This is MagicMouse,it is the worlds first Multi-Touch Mouse.Can click the mouse anywhere to scroll in any direction,and its smooth seamless surface swipe to view images.It uses the Bluetooth wireless connection,you do not have

19、to worry about cable or adapter to your workplace mess.Built-in software lets you set up your free Magic Mouse.最早在革命性的 iPhone 中采用的 Multi-Touch 技术现在被应用到了鼠标上。这就是 MagicMouse，它是世界上第一款Multi-Touch鼠标。可以点击鼠标的任何位置，向任意方向滚动，以及在它的光滑无缝的表面上轻扫来浏览图片。它使用蓝牙无线连接，你不必担心线缆或适配器把你的工作间搞得一团糟。内置的软件可以让你随意设置你的 Magic Mouse。Overv

20、iew The new Magic Mouse redefines the mouse works.In addition to smooth seamless top shell design can use a key or a double bond operation,Magic Mouse also has the support of the Multi-Touch gestures surface.Just touch the top of any one can achieve vertical,horizontal,diagonal scrolling-360-degree

21、direction.With a larger scroll space,you can get longer in the iMovie timeline,in Safari Web browser for longer or more efficiently browse the photos in iPhoto.You can also swipe two fingers in the Safari Web browser or in iPhoto.It is Apples most advanced mouse ever.Multi-Touch 的魔力的魔力 全新的 Magic Mou

22、se 重新定义了鼠标的工作方式。除了光滑无缝的顶壳设计可以使用一键或双键操作，MagicMouse还具有支持手势操作的 Multi-Touch表面。只需轻触顶端的任何一处就可以实现竖向，横向，斜向滚动360度全方向。有了更大的滚动空间，你就可以在 iMovie中获得更长的时间轴，在 Safari 中浏览更长的网页或更加高效地浏览 iPhoto中的照片。你也可以用两根手指轻扫浏览 Safari中的网页或 iPhoto 中的照片。它是有史以来最先进的 Apple 鼠标。A key or double bond,left or right hand Magic Mouse is a seamless

23、 one-button design makes it easily out of the box.If you want to use two-button mouse is also very simple.As long as the change in the system preferences to set the mouse on it.Ambidextrous design means that regardless of the smart left-handed or right-handed person can easily use the Magic Mouse.一键

24、或双键，左手或右手一键或双键，左手或右手 Magic Mouse 的无缝一键设计让你可以轻松地开箱即用。如果你想使用双键鼠标也很简单。只要在系统偏好设置中更改鼠标的设置就可以了。双手通用的灵巧设计意味着不论惯用左手或右手的人都可以轻松使用 Magic Mouse。Bluetooth technology Magic Mouse can have with your Bluetooth-enabled wireless connectivity for Mac.Magic Mouse will be used in combination with the Apple wireless keyb

25、oard,so get rid of your work space from cable entanglement.Magic Mouse with Bluetooth-enabled Mac pairing,it can be far to 33 feet away access to safe,reliable connection.蓝牙技术蓝牙技术 MagicMouse可以与你具备蓝牙功能的 Mac 无线连接。将 Magic Mouse 与 Apple无线键盘结合使用，让你的工作空间从此摆脱线缆纠缠。将Magic Mouse 与支持蓝牙的 Mac 配对，就可以在远至 33英尺以外的地方

26、享用安全、可靠的连接。Laser tracking engine Magic Mouse uses powerful laser tracking technology,operating in more than on the surface of the traditional optical mouse Responsive.This means that it is in operation in almost any surface can be accurately tracked even without mouse pad.激光跟踪引擎激光跟踪引擎 Magic Mouse 采用

27、强大的激光跟踪技术，在更多的操作表面上远比传统的光电鼠标 反应灵敏。这意味着它在几乎在任何操作表面都可以精确跟踪甚至不需要鼠标垫。Operating Wireless Laser tracking engine technology Apple mouse,even if the surface is very rough,you are free to use it effectively.无线雷射追踪引擎技术的苹果鼠标，即便是非常粗糙的表面，你也可以随意有效的使用它。Tap Magic Mouse is a mouse-click advanced,in its Multi-Touch s

28、urface and double-click anywhere Magic Mouse 是先进的点击式鼠标，可在其 Multi-Touch 表面随处单击和双击。Double bond tap When you select System Preferences to enable secondary click function,Magic Mouse with two-button mouse capabilities.Left-handed users can reassign left and right buttons.当你在系统偏好设置中选择启用辅助点按功能时，Magic Mous

29、e 具有双键鼠标的功能。惯用左手的用户也可重新分配左右键。360 roll Single refers to any Multi-Touch surface along the direction of light brush,but also 360-degree movement.使用单指在 Multi-Touch 表面沿着任何方向轻刷，还可 360 度全方位移动。Screen Zoom Hold down the Control key on the keyboard,with a single means Magic Mouse scroll to zoom in on content

30、 on the screen.在键盘上按住 Control 键，用单指在 Magic Mouse 上滚动即可放大屏幕上的内容。Double-finger swipe Use two fingers to the left or right swipe Multi-Touch surface,can view the page in Safari or browse photos in iPhoto.使用双指向左或向右轻扫 Multi-Touch 表面，可在 Safari 中浏览页面或在 iPhoto 中浏览照片。New moves a finger IPhone and iPod touch,

31、Multi-Touch technology,you can use a breakthrough way to interact with your content.Through its Multi-Touch surface manipulation Mac,MagicMouse the same high-strength ability.When you use a variety of gestures,it seems to touch on the screen with your fingers the same ease.For example,spinning the p

32、age in Safari,just like reading magazines so comfortable.Magic Mouse with scroll scroll is not normal.It supports momentum scrolling(similar to the iPhone and iPodtouch),scroll all the speed you gesture by the speed of decision 通过 iPhone 和 iPod touch 中的 Multi-Touch技术，你可用突破性的方式与你的内容进行互动。通过其Multi-Touch 表面操控 Mac，MagicMouse同样本领高强。当你使用各种手势动作时，就好像用手指在屏幕上触控一样轻松自如。例如，在 Safari中轻扫页面，就像翻阅杂志那么惬意。用Magic Mouse 滚动浏览并非是一般的滚动浏览。它支持动量滚动(类似于 iPhone 和iPodtouch)，滚动速度全由你手势快慢决定。