跨文化商务交际-(6)课件.ppt

1、Business EtiquetteChapter 6An Introduction to the TopicCase AnalysisReadingBrainstormingMy Big ProjectAfter-class ReadingSection 1Section 2Section 3Section 4Section 5Section 6Business EtiquetteChapter 6Business etiquettes are top issues for businessmen when they do business with the partners from an

2、other country.People from different countries have different styles about doing business.Understanding business etiquette allows you to feel comfortable in your dealings with foreign friends,colleagues,customers or clients.More and more companies,organizations put much attention on etiquette trainin

3、g.Business EtiquetteChapter 6Learning ObjectivesBy the end of this chapter,you should be able to Understand how to make graceful introductions Have an idea of business card etiquette around the world Know how to behave properly in social business gathering Utilize virtual communication technologies

4、responsibly and respectfullyAn Introduction to the TopicSection 1Lead inKnowing what to do and say in the right places will help build trust and open lines of communication.What is business etiquette?How to behave properly in social business activities?How to give an appropriate gift to your busines

5、s partners?Good manners and politeness still go a long way.An Introduction to the TopicSection 1What is business etiquette?The etiquette of business is the set of written and unwritten rules of conduct that make social interactions run more smoothly.In todays fast-paced,high-tech world,people tend t

6、o forget the importance of simple human contact and kindness remembering peoples names,trying to make a good first impression,and greeting people with a firm hand-shake.Being able to introduce people and explain who they are makes everyone feel comfortable in a new situation and is one of the most u

7、seful skills you can acquire in the business world.The ability to introduce yourself or others confidently demonstrates that you are at ease and in control and by extension;you set others at ease too.Case AnalysisSection 2Case OneJan graduated from a leading Polish business school.He had learned a l

8、ot about economics,finance,and marketing strategy and his grades were excellent.Everything indicated that he was well prepared for his starting career.Very soon he found a job he was dreaming of and started applying what he had learned in real business environment.He has been advancing his career ra

9、ther quickly and taking over new areas of responsibility.Recently,his boss has asked him to identify a company potentially interested in cooperation especially in the area of research and development.Since his company was operating in a niche market manufacturing very specialized products,very early

10、 Jan realized that for a potential partner he would have to look in Southeast Asia,particularly in Japan,Taiwan,and possibly in China.Not without difficulty he came up with a short list of potential partners and scheduled the first meetings with them.Today,his secretary gave him the tickets.Next wee

11、k Jan and his boss are flying to Asia.Suddenly,he realized that all he knows about Asian culture actually come from TV and movies.The same was true for his boss.Case AnalysisSection 2Case OneQuestions for Discussion:1.How is Jan supposed to behave there?2.What can Jan say and what not?3.Will the pot

12、ential partners understand what Jan has to tell them?4.How should Jan negotiate with these guys?5.What can Jan expect from his Asian counterparts?Case AnalysisSection 2Case OneComment:As an old saying goes:When in Rome,do as the Romans do.He should apply what he had learned from TV and movies to the

13、 real commercial situation.According to what Jan has learned about the Asians,pay special attention to the customs and taboos of the potential partners.Negotiators culture affects their negotiating behavior and style and the differences in culture also result in differences in negotiating style.Anti

14、cipating these differences is a source of advantage in international negotiation.Awareness of cultural differences reduces the negative attributions about the negotiation partner and helps view the differences as an inherent part of international negotiation process.Case AnalysisSection 2Case TwoOne

15、 aspect of etiquette that is of great importance internationally is the exchanging of business cards.Business cards are an internationally recognized means of presenting personal contact details,so ensure you have a plentiful supply.Business cards are generally exchanged at the beginning of or at th

16、e end of an initial meeting.On receiving one,use both hands and read it immediately.Be sure to offer yours in return.The biggest mistake you can make when you receive someones business card is to glance at it and then slide it into a pocket.This treatment shows little respect for the other person,re

17、gardless of their position and rank.When youre handed a business card,read it thoroughly.You may want to repeat the persons name for pronunciation and acknowledge the persons company as being well respected,or ask something about the company or his position.Finally,express your gratitude for being g

18、iven this information.Case AnalysisSection 2Case TwoUnlike in North America or Europe where the business card has little meaning other than a convenient form of capturing essential personal details,in other parts of the world the business card has very different meanings.For example,in Japan the bus

19、iness card is viewed as a representation of the owner.Therefore proper business etiquette demands one to treat the business card with respect and honor.Business Card Etiquette in JapanBusiness cards are exchanged with great ceremony.Invest in quality cards.Always keep your business cards in pristine

20、 condition.Treat the business card you receive as you would do to the person.Make sure your business card includes your title.The Japanese place emphasis on status and hierarchy.Case AnalysisSection 2Case TwoBusiness cards are always received with two hands but can be given with only one.During a me

21、eting,place the business cards on the table in front of you in the order people are seated.When the meeting is over,put the business cards in a business card case or a portfolio.Business Card Etiquette in ChinaHave one side of your business card translated into Chinese using simplified Chinese chara

22、cters that are printed in gold ink since gold is an auspicious color.Ensure the translation is carried out into the appropriate Chinese dialect,i.e.Cantonese or Mandarin.Your business card should include your title.If your company is the oldest or largest in your country,that fact should be highligh

23、ted on your card.Hold the card in both hands when offering it.Never write on someones card unless so directed.Case AnalysisSection 2Case TwoBusiness Card Etiquette in IndiaIf you have a university degree or any honor,put it on your business card.Always use the right hand to give and receive business

24、 cards.Business cards need not be translated into Hindi as English is widely spoken within the business community.Business Card Etiquette in the UKBusiness card etiquette is relaxed in the UK and involves little ceremony.It is not considered bad etiquette to keep cards in a pocket.Business cards sho

25、uld be kept clean and presentable.Do not feel obliged to hand out a business card to everyone you meet as it is not expected.Case AnalysisSection 2Case TwoQuestion for Discussion:1.What should you do when you receive someone elses business card?2.Whats the difference of business card etiquette betwe

26、en in the UK and China?Case AnalysisSection 2Case TwoComment:On receiving the business card,one should use both hands and read it immediately.Be sure to offer yours in return.When youre handed a business card,read it thoroughly.You may want to repeat the persons name for pronunciation and acknowledg

27、e the persons company as being well respected,or ask something about the company or his position.Finally,express your gratitude for being given this information.But in other parts of the world,especially,in North America or Europe the business card has very different meanings.In China:One should hol

28、d the card in both hands when offering it.Never write on someones card unless so directed.When you receive someones business card,just glance at it and then slide it into a pocket.This treatment shows little respect for the other person,regardless of their position and rank.In the UK:A business card

29、 has little meaning other than a convenient form of capturing essential personal details.Business card etiquette is relaxed in the UK and involves little ceremony.It is not considered bad etiquette to keep cards in a pocket.Case AnalysisSection 2Case ThreeDont head for the bar or buffet immediately

30、upon arrival.Eat a small amount of food before you go to the party so you dont appear hungry.Approach groups of people or someone standing alone.Its tougher to approach two people,since they may be engaged in a personal conversation.Approach people you dont know rather than people you do know.After

31、all,you can talk to the people you know anytime.Offer a firm handshake to everyone when you greet and depart.Men and women should stand when shaking hands.Hold your drinking glass in the left hand so your right hand will be free for handshaking.Small talk builds rapport,respect and relationships.Foc

32、us more on the other person and less on yourself.Listen before jumping into a conversation.Introduce yourself when there is a pause in the conversation.Case AnalysisSection 2Case ThreeIf you have something relevant to adding to a groups conversation,jump in,and then introduce yourself afterward.Avoi

33、d taboo topics:off-color or discriminatory jokes personal relationshipshealth/diets personal tragedies cost of anything personal income controversial topics(politics or religion)free advice from professionals“I”strainCase AnalysisSection 2Case ThreeDont blend;circulate.Spend five to seven minutes wi

34、th each person or group.Always remember to close a conversation.Shake hands before you leave.How to Behave in Korean Social SituationsIn addition to common courtesy,observing the rules specific to the Korean culture will help you become more comfortable and avoid embarrassment in their social settin

35、gs.Bow at the beginning and ending of a session or when leaving a social gathering.People often greet each other with a slight bow,which may or may not be followed by a handshake.A handshake is always initiated by an elder person or one higher in status.Korean women acknowledge your greeting with a

36、nod.It is not customary for them to shake hands with Western men.Stand at attention every time you hear the Korean national anthem played.Case AnalysisSection 2Case ThreeTake care not to criticize anyone in public.Never cause them to lose face in front of their peers.Always discuss your issues with

37、someone in a private manner.Never use your index finger to beckon to someone as this is considered very rude.Always modulate the tone of your voice when talking or laughing.Loudness or showing off in any manner is considered vulgar.Always show deference for elder people.It is considered a sign of re

38、spect when you take time to engage an elder person in conversation and wish him or her good health.Never cross your legs in front of a person older than yourself.Learn to limit physical contact to family members and good friends.Acquaintances or people you dont know very well,especially those older

39、than you,do not appreciate casual contact,like the touching of their arm or hand or giving them a pat in the back.Case AnalysisSection 2Case ThreeWhen invited to a persons house,try your best to arrive on time.Always remove your shoes when entering a home.When meeting a persons family for the first

40、time,it is encouraged to bring a small gift of flowers,fruits or sweets.Upon leaving a gathering,always allow your host to accompany you outdoors or to your car.It is considered rude to say goodbye to person while he is within his hosts home.Gift-giving is a practice that has its own customs in Kore

41、an society.Always give the gift with both hands,as it is a sign of respect.Do not give gifts that are too expensive because it will be humiliating for the recipient not to be able to reciprocate in kind.Never use red ink in writing the recipients name or wrap your gift in red paper,as the color red

42、symbolizes death.If your gift is wrapped,never open it in front of the giver.Case AnalysisSection 2Case ThreeQuestions for Discussion:How to behave properly in social business gathering?Case AnalysisSection 2Case ThreeComment:Being social is important if you want to live in the society.The most basi

43、c rule of social etiquette is to treat people with respect.With everyones busy lives and schedules,you dont always get an opportunity to take your time and prove who you really are.People will make judgments about you in a matter of seconds;and you definitely dont want to unnecessarily portray the w

44、rong picture.It is important to develop some good manners and etiquettes to be able to make a good and lasting impression.Your treatment to others matters,and remember,these are the little things that get noticed.In formal settings,whether relating to business,or a general social gathering,the rules

45、 of social etiquette are universally applicable.They help build the right relationship and can benefit you in ways even you may be unaware of.As such you should be sure of your social graces when you are in a gathering of people.You need to make sure that you know how to introduce people and greet p

46、eople so that you are liked by the most of the people gathered at a party.Case AnalysisSection 2Additional knowledgeu Some etiquette basicsHolding doorsYesterdays etiquette dictated that a man had to back up and let a woman pass through a door first;a younger person had to do the same for an older p

47、erson.But todays common-sense etiquette dictates that the person in the lead holds the door for the person in the rear.Its that simple.If people of the same gender approach a door together,the one in the higher position or the one considerably older usually enters first,while the other person holds

48、the door for them.What about revolving doors?If the woman is in the lead,she enters first and pushes;the man follows and vice versa.If the person in the rear wants to push a little harder to help out,thats great.The point is not who goes first,but that everyone gets through the doors easily.Just rem

49、ember that common sense rules.If someone is carrying an armful of files or packages,the other person takes the lead in all situations,regardless of sex or age.Case AnalysisSection 2Additional knowledgeu Automobile etiquetteIts nice,but not mandatory,for a man to go around to the passenger side and a

50、ssist a woman into the car when they travel together.Its especially appropriate when the car is locked.If someone does unlock your door from the outside,please be polite enough to unlock the door from the inside!Getting out of the car is another story.Some women find it embarrassing for a man to com