茶叶质量管理2(ppt)课件.ppt

1、PPP China II-Mr.Tobias Kuhl-1PPP China IIPPP China II-Mr.Tobias Kuhl-2Quality Requirements in Teatrade-Mr.Tobias Kuhl-PPP China II-Mr.Tobias Kuhl-3Trade&Realitytoday we will talk about the practical side of tea-trademainly from the view of your customersPPP China II-Mr.Tobias Kuhl-4Qualityquality is

2、 an abstract definition for something perfectwe are used to this word to promote our productswe use this word to justify higher pricesWhat does it mean for you?PPP China II-Mr.Tobias Kuhl-5PPP China II-Mr.Tobias Kuhl-6Quality means full service identification with the product identification with the

3、 company Your customer will feel if all quality aspects are fullfilled by you and your companyPPP China II-Mr.Tobias Kuhl-7Good Price&Good Tea=Good Quality?thats not enough to keep your customer quality means more for example attention.PPP China II-Mr.Tobias Kuhl-8Sleeping SalesmanPPP China II-Mr.To

4、bias Kuhl-9 a permanent exchange in ideas amongst producer,buyer and seller at any step is necessary to understand the meaning of quality English speaking persons are necessary at all relevant positions of the company at any time Knnen Sie mich verstehen?Ich habe ein Problem.Hallo warum versteht mic

5、h keiner.PPP China II-Mr.Tobias Kuhl-10Let us talk about tea Very often importers refuse the consignment or send it back at suppliers risk and cost.this can be often avoided by taking reasonable steps before shipment Following aspects should help Chinese producers and exporters to avoid regular happ

6、ened mistakesPPP China II-Mr.Tobias Kuhl-11Quality Control Problems in trade analysing system in originPPP China II-Mr.Tobias Kuhl-12Is my tea really pesticide free?different analysing methods and equipment may cause problems between China and EU results with the help and under authority of our part

7、ner QSI this project should help to find an international solution for this basic problem for the time being it is possible to send your samples for pesticide check directly to german laboratories or ask your customers to do it for youPPP China II-Mr.Tobias Kuhl-13Is my tea really clean?PPP China II

8、-Mr.Tobias Kuhl-14 unclean factories with dirty tea producing machines may cause problems same the way of withering is not always in line with european understanding of quality teaPPP China II-Mr.Tobias Kuhl-15MachinesPPP China II-Mr.Tobias Kuhl-16PPP China II-Mr.Tobias Kuhl-17PPP China II-Mr.Tobias

9、 Kuhl-18No need to be perfectPPP China II-Mr.Tobias Kuhl-19Clean is already enoughPPP China II-Mr.Tobias Kuhl-20Microbiological Risks The risk is a so called“cross-contamination”that means even if the farmer is producing a clean and pesticide free tea leaf it could be infected by contaminated machin

10、e or packing material Mr lambert mentined the importance of microbilogical risks in near futurePPP China II-Mr.Tobias Kuhl-21Humidity of tea leafPPP China II-Mr.Tobias Kuhl-22A very common problem some companies are not careful enough to check the humidity level before packing It is of course very a

11、ttractive to sell tea with 2%or 4%more humidity.we all know why.but the risk is high.PPP China II-Mr.Tobias Kuhl-23when the tea is fresh with a certain humiditythe flavour is very attractive but the shelf life very shortVery often the leaf changes already during transport by undergoing an after ferm

12、enting process.PPP China II-Mr.Tobias Kuhl-24 The actual arrived tea changed its structure due to fermentation.PPP China II-Mr.Tobias Kuhl-25 In heavy cases the moisture is building yeast&fungy spores which are dangerous for health and same time totally destroy the tea.PPP China II-Mr.Tobias Kuhl-26

13、SamplingPPP China II-Mr.Tobias Kuhl-27The normal and international way of sampling from China to Europe is knowna=offer sampleb=shipping/outturn samplea+b should be the samePPP China II-Mr.Tobias Kuhl-28Same or Similar or DifferentVery often the real outturn sample is different from the offer sample

14、 Reason might be storage,weather conditions or different final production)PPP China II-Mr.Tobias Kuhl-29Be Honest In order to safe time the customer get often outturn samples which are not directly“taken from the actual shipping-lotPPP China II-Mr.Tobias Kuhl-30 The importer will analyse a wrong sam

15、ple and the results of analysis between shipping sample and landed tea is different Consequently the tea will be rejected or“in worst case”the customer will change the supplier this happens very often be carefullPPP China II-Mr.Tobias Kuhl-31Transportation&DokumentationPPP China II-Mr.Tobias Kuhl-32

16、transportation is a very important point for the quality of teaToo often this point does not find enough attention but exactly in here a lot of problems occurPPP China II-Mr.Tobias Kuhl-33same the documentation is essential for a trouble-free businessunsufficiant or totally no knowledge about existi

17、ng food laws or regulations may cost a lot of trouble and moneypersons in charge for documentation should ensure at any time to have a well informed and english speaking person as replacement for european importers to talk to in case they are out of officePPP China II-Mr.Tobias Kuhl-34Ways of transp

18、ortationPackingPPP China II-Mr.Tobias Kuhl-35 the weight of tea should be in any case in correspondence to the packing material that means that the packing material has to be strong enough PPP China II-Mr.Tobias Kuhl-36 packages arrive its destination often in damaged condition due to too much press

19、urePPP China II-Mr.Tobias Kuhl-37the tea risk again a cross-contamination(pesticide residue and/or microbiologically)especially so called“cheap teas”are mainly used for blending purposes.Imagine your customer only use 5%of contaminated tea in a blend for 10 tonnes that is made for supermarkets.it ca

20、n cost your existence.PPP China II-Mr.Tobias Kuhl-38 the photo shows the wrapping with plastic foil this method protects the tea during transport on the one hand but avoid same time that the tea can breathing if there is only a little humidity in the leaf of the package the tea will arrive at least

21、with a fanged and humid smellPPP China II-Mr.Tobias Kuhl-39PalletsPPP China II-Mr.Tobias Kuhl-40very common are paper pallets which are not very standable especially during rainy season or too heavy weightoften importing companies have to unload the containers by hand that costs a lot of time and mo

22、ney.The reputation of the chinese export company will suffer a lotproper and clean packing on plastic pallets is the best possible way to ship the teaPPP China II-Mr.Tobias Kuhl-41 Fork-lift trucks might be too big to lift up paper pallets the risk of destroyed cartons or paper sacks during unloadin

23、g is very high.PPP China II-Mr.Tobias Kuhl-42 Lead timePPP China II-Mr.Tobias Kuhl-43in order to safe money the transportation ways are very slow and very longthe focus is not on tea but on favourable freight chargesthe different temperature and humidity conditions during transport reduce the qualit

24、y of teaPPP China II-Mr.Tobias Kuhl-44shippers of cheaper lines do not always take care of the product during transport they store the consignment often for longer time under the sun or even in the rain during loading+unloading of the containers(mainly LCL-shipments)if there is no way to avoid these

25、 cheaper shipping companies from exporters side they should take care to use better and stronger packing material.PPP China II-Mr.Tobias Kuhl-45 LabelingPPP China II-Mr.Tobias Kuhl-46Clear international and contracted shipping marks are important on every single carton,chest or sackDo not forget all

26、 parts of documents.the marks should be always on the outside of the ready packed pallet easy to recognise for everybodyPPP China II-Mr.Tobias Kuhl-47shipping marks should be stamped or printed only!PPP China II-Mr.Tobias Kuhl-48Safety firstPPP China II-Mr.Tobias Kuhl-49HACCP&ISO quality systems suc

27、h as HACCP or ISO ff are good sales arguments for Chinese exporters and factories Importers in Germany and Europe can include these systems into their rating for suppliers more detailed and specific information will be given during this project by our partner QSIPPP China II-Mr.Tobias Kuhl-50Trust in Tea for full enjoymentPPP China II-Mr.Tobias Kuhl-51End of PPP China II