全方位商务英语口语Unit-14-How-Are-We-Influenced[精]课件.ppt
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- 全方位 商务英语 口语 Unit 14 How Are We Influenced 课件
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1、Unit14 How Are We Influenced?Situational PracticeBuild up a dialogue with your partner based on Build up a dialogue with your partner based on the following situation.the following situation.You are a sales manager of an import&export corporation.For the special occasion of an international sports e
2、vent,there are no appropriate high-grade cars for use in Qingdao.So under a special permission and license,youre going to purchase and import 30 BMWs for the use of this special occasion.Total cost is US$30 million FOB Qingdao.Now you negotiate with the car dealer about this deal.You begin from pric
3、e to payment,delivery,packing,and signing of the contract.Task 1 Making ConversationsPart OnePart OneWork in groups of 4.Collect four advertisements from newspapers,magazines,or any other social mediatwo that you consider good and two that not good.Describe the advertisements to the class and commen
4、t on why you feel as you do about each ad.Select ads from at least two different media.What claims are made by the advertisements?Do you believe them?Why or why not?What associations are made with the product?What do you like or dislike about the ads and whatare the special features of each one?List
5、en carefully to your partners description.Select the ad you consider the best and explain why.Part TwoPart TwoYou are responsible for planning the marketing activity for a new teenage magazine.It is aimed at 14-16 year olds,and will contain articles on music,fashion,films and computer games.Decide w
6、hat marketing activity you will do.Please give details(e.g.if you want to sponsor an event,what event shall it be?)Work in pairs.Exchange ideas with your partner.Explain your choice to another pair and then explain why you wont use other ways of marketing.Task 3 Advertising AppealsWork in pairs.Sele
7、ct various forms of advertisements from newspapers,magazines,or other media.Think about how the methods are used and identify the techniques that are adopted.Make an ad presentation to the class and tell the class how you find them appealing.ProfitInforms consumers whether the product will save them
8、 money,make them money,or keep them from losing money.HealthAppeals to those who are body-conscious or who want to be healthy.Love or romanceUsed often in selling cosmetics and perfumes.FearCenters around social embarrassment,growing old,or losing ones health;exercises care in execution.AdmirationCe
9、lebrity spokespeople are used so often.ConvenienceUsed for fast-food restaurants and microwave foods.Fun and pleasureKey to advertising vacations,beer,amusement parks,and more.Vanity and egotismUsed most often for expensive or conspicuous items such as cars and clothing.Environmental consciousnessCe
10、nters around protecting the environment and being considerate of others in the community.Work in pairs.Select various forms of advertisements from newspapers,magazines,or other media.Think about how the methods are used and identify the techniques that are adopted.Make an ad presentation to the clas
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