SWOT分析英文版及案例课件.ppt

1、SWOT Analysis The facility was oldThe staff lack of motivationThe building was really small There was a lot of paper Work and bureaucracy31542Starting positionHealth Center Starting position the establishment of a new advancedhospital in the city made the situation even worseStarting position So the

2、 health Center may cant achieve its missionNow, they decided to perform a SWOTanalysis in order to perform thebest decision-making for allthe problems that they faced!Of course they need yourhelp!? Using SWOT analysis grid (next 2 slides) Two groups Using paper 10 minutes for analysis 10 minutes for

3、 decision making INTERNAL FACTORSEXTERNAL FACTORSSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATS HARMFULTo achieving the objectivesHELPFULTo achieving the objectives (recommended)OpportunitiesThreatsSOWOSTWTOptionsOptionsOptionsOptionsWeaknessesStrengths Step 1: Purpose of conducting SWOT analysis Step 2: T

4、he gathering of information on Strengths and Weaknesses focused on the internal factors of skills, resources and assets, or lack of them. The gathering information on Opportunities and Threats should focus on the external factors Step 3: The manager of the health centre encouraged all the members of

5、 staff to freely express their opinions about what they felt to be appropriate Step 4: SWOT matrix Step 5: After completing the SWOT matrix the SWOT participants had a wider view of the situation at the centre so they were able to propose the alternatives that helped considerably in the operation of

6、 the health centre Review of SWOT analysis What is SWOT analysis?SWTOStrengthsWeaknessesOpportunitiesThreats A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. It involves specifying the objective of the

7、 business or project and identifying the internal and external factors that are supportive or unfavorable to achieving that objective. WOTStrengthsSOTWeaknessesSWTOpportunitiesSWOThreats External factors, beyond an organizations control, which could place the organization mission or operation at ris

8、k. The organization may benefit by having contingency plans to address them if they should occur. Classify them by their “seriousness” and “probability of occurrence” OpportunitiesThreatsSOWOSTWT(Offensive)make the most of these(Defensive)watch competition closely(Adjust)restore strengths(Survive)tu

9、rn aroundWeaknessesStrengths SWOTanalysis step 5Evaluate listed ideas against objectivesStep 4 List S, W, O, T in the SWOT MatrixStep 3Create a workshop environmentStep 2 Allocate research and information-gathering tasksStep1 Establish the objectives Be realistic about the strengths and weaknesses o

10、f your organization The Analysis should distinguish between where your organization is today, and where it could be in the future Be specific. Avoid grey areas Always analyse in relation to your competition Keep your SWOT short and simple Avoid unnecessary complexity and over analysis There is littl

11、e point in listing an Opportunity (O) if the same opportunity is available to competitors It is pointless to say you have Strengths (S) if your competitors have the same An unclear goalMaintaining too narrow of a focusNeglecting input from othersPerforming an analysis only onceReliance on SWOT as a holisticdiagnostic strategy