M-Commerce精品商业贸易PPT模板课件.pptx

1、 Group 4M-CommerceMobile commerce, or m-commerce, is the buying and selling of services and goods using a mobile device. that is conducted over Internet-enabled wireless and/or hand-held devices. What is the M-commerceThe first generationThe first generation of mobile commerce system based on SMS-ba

2、sed access technology, the intolerable has also led to serious problems in the early based the SMS mobile commerce department have asked to upgrade and transform the existing system.The second generationThe second generation of mobile commerce system based on WAP technology, mobile phones, mainly th

3、rough the browser to access the WAP page to query information, solve some problems of the first generation of mobile access technologies.A new generation (3G)Third-generation mobile business systems while incorporating a 3G mobile technology, intelligent mobile terminal, VPN, authentication and Web

4、service, a variety of mobile communications, information processing, and computer networks, the latest cutting-edge technology to the private network and wireless communication technology as the basis for e-commerce personnel to provide a safe, fast, modern mobile business office mechanism. HistoryM

5、obile communication technologyQuarterly Transaction amountFlow distributionSituationTaobao E-commerce data report Sex distributionWhy it becomes so popular ?ClientFlexiblyConvenientSafeQuicklywhereverwheneverMobile devicesReasonsMobile devices Other AdvantagesDirect marketingEasily setupEfficient an

6、d extensive serviceMany payment optionsChallengesSLOW SPEEDBROWSEPayment SecurityUSER EXPERIENCE Spam MessagesVIRUSESFalse Advertisingwiretapping and data loss Size of messagesMemoryPower suppliesLack of JavaScript Limited in terms of speed How to optimize PC-based web sitesEase to lost or stolenPay

7、ment securityLack of safety awarenessThe flooding of spam messagesProblemsWPKI(Wireless Public Key Infrastructure)VPN(Virtual Private Network )Virus defense technologyBiometric identification technologyUser authorization technologySolutionsGeographic Commerce Electronic Commerce Mobile Commerce Ulti

8、mate Commerce U-commerce stands for ultimate commerce and it means the use of ubiquitous networks to provide a level of value between product providers, consumers and stakeholders that goes beyond traditional commerce.The word ubiquitous in this definition refers to commerce anywhere and anytime made possible by mobile wireless devices.The future of M-commerceU-CommerceM-CommerceE-CommerceG-Commercehttp:/ http:/en.wikipedia.org/wiki/Mobile_commerceGame Over