LVMH&GUCCI恶意收购案例分析课件.ppt
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- LVMH GUCCI 恶意 收购 案例 分析 课件
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1、GucciGucci & & LVMHLVMHA Hostile Takeover BattleGucci Gucci & & LVMHLVMHA Hostile Takeover BattleIntroduction of GucciPART 01Introduction of LVMH Reasons of acquisitionfor LVMH LVMHGUCCIIntroduction of LVMH “”Louis Vuitton founded in France in 1854.The merger between Mot Hennessy and Louis Vuitton p
2、roduces LVMH, the world leader in luxury products. The business of LVMH is divide into five areas: wines &spirits; fashion& leather; watch& jewelry; perfumes &cosmetics; selective retailing.Timeline of LVMHs acquisitionsIntroduction of LVMH 1988: Givenchy Founded in 1952, Givenchy, a couture and rea
3、dy-to-wear brand, has been part of the LVMH Group since 1988.1993:Berluti Founded in 1895 by Italian Alessandro Berluti, the mens shoes, leather goods, and mens ready-to-wear brand was acquired by LVMH in 1993.1996: Cline was integrated into the LVMH Group for 2.7 billion French francs ($540 million
4、).1997: Marc Jacobs LVMH has held a majority stake in the New York-based brand, which was founded in 1984, since 1997. 1997: Sephora was founded in 1969, was brought under the LVMH umbrella in July 1997, and has since been expanded globally.1996: Loewe The Spanish company created in 1846 was acquire
5、d by LVMH in 1996. LVMH is parent to brand ranging from Louis Vuitton, of course, and Christian Dior to Loewe, Givenchy, and Celine.Gucci is an Italian luxury brand of fashion and leather goods, which was founded by Guccio Gucci in Florence in 1921.In the Forbes Worlds Most Valuable Brands list, Guc
6、ci is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015.Introduction of GucciDevelopment of Gucci before 1999:Maurizio Gucci took over the company in 1983. A Bahrain-based companyInvestcorp purchased half of Gucci in 1988. In 1992,the company experienced heavy l
7、osses and teetered on the edge of bankruptcy. Maurizio was forced to sell all his remaining shares in the company to Investcorp in August 1993. In October 1995, Gucci went public and had its first initial public offering on the AMEX and NYSE for $22 per share.Reasons of acquisition for LVMH The LVMH
8、 Group had grown up to be a conglomerate by acquiring other companies.Gucci is one of LVMHs competitors in luxury fashion industry. LVMH wanted to defeat his competitor through acquisition.The management believed that acquiring Gucci could make LVMH stronger and gain considerable profits.PART 02 Poi
9、son Pill Defense Tactic Poison Pill Mechanism Set By Investcorp BankGame ProcessStock Price MovementConclusionGame Process1999.1.6Gucci was publicly emerged that LVMH had acquired a 5% stock in it.1999.1.13LVMH took action in open market again and raise its shareholding to 9.6%. Before 1.22Gucci was
10、 stunned again as LVMH gobbled Pradas shares in Gucci and put itself at almost 15% ownership.1999.1.22The first negotiation meeting was arranged by Morgan Stanley and there was no agreement achieved.1999.1.26Arnault increased LVMHs stake to 34.4%.Game Process1999.2.8Arnault rejected the proposal off
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